TBEX North America 2016; Twitter Parties, Heather LopezTBEX
Community, Heather Lopez aka The Social Commerce Mom, founded Bloggin’ Mamas, a national network of over 4000 mom bloggers. She has more than 50,000 engaged followers throughout the US and abroad and was featured in Maria Bailey’s Power Moms book. She has appeared on NBC, MSNBC, NY1 TV, The NY Daily News, The Sun Sentinel, The Miami Herald, PR Week, HITS 97.3 and co-founded the South Florida Parenting Magazine’s Mom Approved Panel. Heather officially began blogging in 1997 and made her way into mom blogging in 2009. Most recently, Heather launched I Love Family Travel to document her families travels.
5 "Ws" to Boost Your Brand on InstagramKaitlyn Study
Your brand is the most important thing to consider before posting on social media. Ask yourself the 5 key "Ws" of the brand to help boost your company.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
Recruiting in the age of Google ; Keynote HRus Katrina CollierThe Searchologist
What does recruiting in a transparent world mean? What do you need to be sure you and your company are doing to hire the best? Katrina Collier shared in Tel Aviv at HRus.
TBEX North America 2016; Twitter Parties, Heather LopezTBEX
Community, Heather Lopez aka The Social Commerce Mom, founded Bloggin’ Mamas, a national network of over 4000 mom bloggers. She has more than 50,000 engaged followers throughout the US and abroad and was featured in Maria Bailey’s Power Moms book. She has appeared on NBC, MSNBC, NY1 TV, The NY Daily News, The Sun Sentinel, The Miami Herald, PR Week, HITS 97.3 and co-founded the South Florida Parenting Magazine’s Mom Approved Panel. Heather officially began blogging in 1997 and made her way into mom blogging in 2009. Most recently, Heather launched I Love Family Travel to document her families travels.
5 "Ws" to Boost Your Brand on InstagramKaitlyn Study
Your brand is the most important thing to consider before posting on social media. Ask yourself the 5 key "Ws" of the brand to help boost your company.
#SEJThinkTank Webinar: Social Marketing Hacks To Crush It in 2015Search Engine Journal
Looking for ways to rock your social marketing? The data is in, and savvy marketers are using it to turn readily available social data into attributable conversions. Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
Recruiting in the age of Google ; Keynote HRus Katrina CollierThe Searchologist
What does recruiting in a transparent world mean? What do you need to be sure you and your company are doing to hire the best? Katrina Collier shared in Tel Aviv at HRus.
Social media mashup 2014 elevate bb edits (1)Eventbrite
Social media is one of the reasons why 25% of all marketing budgets are now dedicated to events. Incorporating a social media strategy and creating key social moments have become an integral part of the planning process. In this workshop, BizBash C.E.O. and founder, David Adler along with Mallorie Rosenbluth from Likeable Media and Jeff Ramos from MKG, will examine the intersection of social media and events sharing examples of what gets the attention of guests, and how that influences social media sharing.
The Dangers of Building Your Audience On Social Media PlatformsGreg Shuey
In my presentation for the Utah Business Expo, I cover the dangers of building your audience on social media platforms (rented land) and how to move them off into an owned community.
On September 19th, Magnet 360's Director of Marketing, Jennifer Zick spoke about how to create a Rockin social business strategy for B2B businesses. In this presentation learn about techniques, platforms, and content you need to build a successful social marketing strategy.
Hustle Con: More With Less: Scaling with Simplicity with David Bladow, found...Sam Parr
BloomThat is an on-demand flower company with $7.6m in funding that took a complicated industry (floral delivery) and made it a simple process. Users love this simplicity. BloomThat’s co-founder will explain the framework he used to create a user experience that’s increased demand for their product and grew an on-demand service that’s delivered millions of bouquets nationwide.
Despite what many people believe, a “set it and forget it” advertising strategy won’t work for PPC. You need to devote time, effort, and resources to managing your campaigns, but even the most diligent marketer can let things slide.
Our PPC evangelist, Erin Sagin, will discuss some common signs that your account might be in trouble, including:
-High spend with low conversions
-Poor, disorganized account structure
-Average Quality Scores of 5 or less
Building & Engaging Your Social CommunityCorrin Foster
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Quality Score: The Myth. The Legend. John A. Lee #HeroConf 2014John Lee
A brief overview of Quality Score in Google AdWords and Bing Ads. Learn how you can simplify this confusing topic to create a strong Quality Score optimization plan.
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...Distilled
Wil and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Wil learnt from his successes and failures, and walk away with a new perspective on paying to promote your content to audiences.
15 Ways to Grow Your Marketing Business in '15Dave Kerpen
Likeable Local partnered with some of our top marketing thought leaders to follow in '15 to share 15 actionable tips for marketers in this webinar! Check out the slides as these innovators and Likeable Local CEO, Dave Kerpen, give you advice to take your marketing business to the next level.
How to Write Blog Posts that Get Results - POC Conference 2015Janet Barclay
Do you feel like no one's reading your blog but your mom and your best friend? Are you wondering whether
blogging is really worth all the time and effort you put into it? In this session, former professional organizer
Janet Barclay will share the secrets to writing blog posts that work, and what you must do before you even
start to write. You will learn powerful strategies to help you attract readers, encourage social sharing, and
ultimately generate more business.
Taking Social To the Next Level: Find & Build A Community That CaresJennifer Lopez
This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.
Social media mashup 2014 elevate bb edits (1)Eventbrite
Social media is one of the reasons why 25% of all marketing budgets are now dedicated to events. Incorporating a social media strategy and creating key social moments have become an integral part of the planning process. In this workshop, BizBash C.E.O. and founder, David Adler along with Mallorie Rosenbluth from Likeable Media and Jeff Ramos from MKG, will examine the intersection of social media and events sharing examples of what gets the attention of guests, and how that influences social media sharing.
The Dangers of Building Your Audience On Social Media PlatformsGreg Shuey
In my presentation for the Utah Business Expo, I cover the dangers of building your audience on social media platforms (rented land) and how to move them off into an owned community.
On September 19th, Magnet 360's Director of Marketing, Jennifer Zick spoke about how to create a Rockin social business strategy for B2B businesses. In this presentation learn about techniques, platforms, and content you need to build a successful social marketing strategy.
Hustle Con: More With Less: Scaling with Simplicity with David Bladow, found...Sam Parr
BloomThat is an on-demand flower company with $7.6m in funding that took a complicated industry (floral delivery) and made it a simple process. Users love this simplicity. BloomThat’s co-founder will explain the framework he used to create a user experience that’s increased demand for their product and grew an on-demand service that’s delivered millions of bouquets nationwide.
Despite what many people believe, a “set it and forget it” advertising strategy won’t work for PPC. You need to devote time, effort, and resources to managing your campaigns, but even the most diligent marketer can let things slide.
Our PPC evangelist, Erin Sagin, will discuss some common signs that your account might be in trouble, including:
-High spend with low conversions
-Poor, disorganized account structure
-Average Quality Scores of 5 or less
Building & Engaging Your Social CommunityCorrin Foster
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Quality Score: The Myth. The Legend. John A. Lee #HeroConf 2014John Lee
A brief overview of Quality Score in Google AdWords and Bing Ads. Learn how you can simplify this confusing topic to create a strong Quality Score optimization plan.
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...Distilled
Wil and his team spent four weeks promoting one asset using nothing but Twitter, LinkedIn, Facebook and AdWords. They were able to get rankings without links, outreach, or any other type of promotion. Hear what Wil learnt from his successes and failures, and walk away with a new perspective on paying to promote your content to audiences.
15 Ways to Grow Your Marketing Business in '15Dave Kerpen
Likeable Local partnered with some of our top marketing thought leaders to follow in '15 to share 15 actionable tips for marketers in this webinar! Check out the slides as these innovators and Likeable Local CEO, Dave Kerpen, give you advice to take your marketing business to the next level.
How to Write Blog Posts that Get Results - POC Conference 2015Janet Barclay
Do you feel like no one's reading your blog but your mom and your best friend? Are you wondering whether
blogging is really worth all the time and effort you put into it? In this session, former professional organizer
Janet Barclay will share the secrets to writing blog posts that work, and what you must do before you even
start to write. You will learn powerful strategies to help you attract readers, encourage social sharing, and
ultimately generate more business.
Taking Social To the Next Level: Find & Build A Community That CaresJennifer Lopez
This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.
Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...Marketing United
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your reach from all areas.
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube, or other social networks, about as much as they're finding you in Google. This presentation will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your traffic from all areas.
H/F University Presents: Growth Hacks - Jennifer Sable LopezHackersFounders
Jennifer Sable Lopez presented on the necessity for startups to market themselves and how to use social media to achieve their goals.
Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv
Slides from Keynote at LinkedIn's Talent Connect in London 2014. LinkedIn's number 1 conference for talent acquisition leaders and their teams.
Ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI through the power of social media, content and digital marketing activities.
Gain deeper insight into your target audience, how to find them, talk to them and create world class experiences…online and offline.
Dave ‘Google’ Hazlehurst shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI.
Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
Social Media for Startups - Find and Build a Community That CaresJennifer Lopez
So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?
Building a Community can feel like a daunting task, but you know the investment can be invaluable. You’ll have to get your hands dirty, get creative, and analyze the data to make it happen. In this session Jen Sable Lopez, Director of Community at Moz, will talk goals, tactics, measurement, and give tons of real-life examples to help you build and keep a healthy community for your organization.
Learn how to:
Grow and develop community
Gain insights into how Moz runs their community
Adopt best practices from Jen Sable Lopez
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
The Fan Factor - 6.5 Ways to Sell More Homes with Social Media MarketingMeredith Oliver
Presented by Meredith Oliver at the 21st Century Builders Expo & Conference in Charlotte, NC. This program teaches home builders and related companies how to be more effective on social media by engaging raving fans.
My deck from my talk for Reed Exhibitions on Persona Focused, Business to Business (B2B) Content Marketing.
With 133 slides and 2 hours of content with 3 sections that help you think about your persona pain points, how to uncover your business stories that will resonate with your target audience and then some examples, tactics and techniques to help you build attract, engage, nurture and convert B2B business.
The deck covers:
• What’s your strategy?
• What’s Your Why?
• Understand your persona
• Thanks Like publishers
• Communities not networks
• Buy the audience in
• Influencer marketing
• Tools to help you with find your audience
• The Power or telling a great story
• Persona focused content, tactics and techniques
• Social listening
• How to implement and build a strategy
• Examples of B2B content throughout the See, Think, Do and Delight funnel
Would love to hear people thoughts and feedback. Any stories of what you’ve sen that really works for you.
Enjoy!
Triangle SMC - 5 Attributes of a FANatical SalespersonMeredith Oliver
Presented to the Triangle Sales and Marketing Council, this program addresses five of the most important attributes of the modern day salesperson. Professional sales and marketing speaker, Meredith Oliver, CSP, MIRM has fifteen years of experience in the home building industry. She is an author, speaker and founder of Meredith Communications, a digital marketing agency in Raleigh, NC. For more information about Meredith's speaking services visit MeredithSpeaks.com.
Similar to Utilizing Social Media for Acquisition & Retention (20)
Setting up your Distributed (Global) Community Team for Success!Jennifer Lopez
Managing a community is a 24 x 7 job. To keep things running smoothly (and allow you to sleep), you may need to hire or work with teammates in various timezones, on other sides of the world, and from different cultures.
Jen Sable Lopez, Director of Community at OutSystems, has managed and worked with teams from East to West coasts in the US, and from APAC to EMEA. She’ll guide you through the dos and don’ts of working with different cultures, often remote, and sometimes with language barriers, all while still feeling like you’re part of the same team, with the same goals, and voice to the community.
This presentation was given at the Engage Conference in Portland, OR on March 9, 2017.
Want to inspire your community? Make it about them and not you. The content, experience, should be about what is important to them. Your community has tons of ideas, needs, wants, etc. Put yourself in their shoes, and your content becomes easier to create.
Fundamentals of Building a Global CommunityJennifer Lopez
Presented as a part of Digital Olympus on February 5, 2017. Time to take your community to the next level. Jen Sable Lopez, Director of Global Communities at Welocalize, walks you through the necessary steps to help your community grow with international strength.
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing SocialJennifer Lopez
How do you ensure that your social strategy is on the right path? By measuring, of course! In this session, you'll see how to use the data you already have to continually test and improve your social strategy. You can't count on industry stats to work for your community, so you must test, test, and then re-test to make social work for you.
Transforming your Visitors into a Dedicated & Passionate CommunityJennifer Lopez
In this updated presentation for 2014, Jen Lopez shows how Moz has created their community through dedication and consistency. She walks you through the growth numbers, and the specific tactics they've used to build a highly active and continually growing community.
Google is taking a tough stance on guest blogging, and they’re starting to penalise blogs and blog networks they see as spammy. How do you react to it? Do you run scared and stop guest blogging all together? No way. It just means you have to work harder. In this session we’ll talk about how you can take advantage of guest blogging either as a publisher or author. You’ll learn tips to ensuring great content, ways of finding legitimate authors, and checks and balances to ensure you won’t fall under scrutiny. Don’t run scared, fight back with killer content.
This presentation was given at SMX West 2014. Take your knowledge as a Search Marketer and make it work for Social as well. Implement these tags in your code to make social sharing as awesome as your SEO.
The Essential Guide to Social Media EtiquetteJennifer Lopez
You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the mistake spreads like wildfire across the social media landscape. As even prominent brands and giant companies have learned, it’s easy to make disastrous mistakes with social media. But it’s also relatively easy to take preventive measures to avoid getting into trouble. This session shows you how to mind your social manners.
This was originally presented at SMX West 2014, but was updated and presented again at SMX Social Media 2014.
Getting Involved in the Moz Community - Internal Lunch & LearnJennifer Lopez
This presentation was given internally to the Moz staff to get everyone more involved in the Moz community. Having more staff engaging with the community contributes to the overall growth and happiness of the community.
This presentation was given during lunch and we discussed various ways to get involved and showed examples of Mozzers already doing it.
Community as Inbound - MozCon 2012 by Jen LopezJennifer Lopez
As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.
46. Thank You!
Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita
Editor's Notes
At SEOmoz each touch with a customer costs $6 (should find out how they broke that down)What if you could cut that in half by answering questions even faster via Social Media?You can train your customers to use socialYou'll need a dedicated person
The first step to a good retention program via social is to make sure anyone managing that social channel is empowered to make decisions quicklyOr there must be a quick escalation pathExamples: This will ensure that questions get responded to quickly