Your brand is the most important thing to consider before posting on social media. Ask yourself the 5 key "Ws" of the brand to help boost your company.

1. 5 “Ws” to Boost Your
Brand on Instagram
South Street & Co.’s

3. WHO?

4. WHO “Who is your audience?”
1. Would your audience like the
photo?
2. Would it relate to them or
inspire them to want to
follow your account or check
out your website?

5. WHO “Who is your audience?”
1. Would your audience like the
photo?
2. Would it relate to them or
inspire them to want to
follow your account or check
out your website?

7. WHAT?

8. WHAT “What do you do?”
1. Showcasing what you do helps
the audience understand you
and your brand.
2. Behind the scenes photos or
videos help the audience relate
to you and promotes
engagement.

9. WHAT “What do you do?”
1. Showcasing what you do helps
the audience understand you
and your brand.
2. Behind the scenes photos or
videos help the audience relate
to you and promotes
engagement.

11. WHERE?

12. WHERE “Where are you?”
1. Keep the audience engaged by
sharing a flat lay of your desk or
your office decor.
2. Showcase some of your favorite
lunch spots to meet clients and
to engage local followers.

13. WHERE “Where are you?”
1. Keep the audience engaged by
sharing a flat lay of your desk or
your office decor.
2. Showcase some of your favorite
lunch spots to meet clients and
to engage local followers.

15. WHEN?

16. WHEN ”When do you do what you do?”
1. Showing when you’re doing
things gets the audience excited
about work to come or the
finished product.
2. Instagram or Snapchat stories
are a great way to provide time
stamped content showing what
you do.

17. WHEN ”When do you do what you do?”
1. Showing when you’re doing
things gets the audience excited
about work to come or the
finished product.
2. Instagram or Snapchat stories
are a great way to provide time
stamped content showing what
you do.

19. WHY?

20. WHY ”Why do you do what you do?”
1. Showing passion about what
you do keeps followers
interested in your story.
2. Asking why before posting will
help you keep your posts
consistent and meaningful.

21. WHY ”Why do you do what you do?”
1. Showing passion about what
you do keeps followers
interested in your story.
2. Asking why before posting will
help you keep your posts
consistent and meaningful.

22. For More Social Media Tips visit:
SouthStreetMarketing.com