Seven Years in Landing Pages
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This document discusses the author's seven years of experience with landing pages. It advocates for agile practices over rigid processes, experimentation over optimization, being specific rather than vague, designing ideal experiences of one page or less, prioritizing beauty over sloppiness, and seeing the big picture rather than being shortsighted. The document provides support from surveys and research on the benefits of these approaches for teams, productivity, priorities, and more.
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Seven Years in Landing Pages
- 1. Seven Years in Landing Pages by Scott Brinker @chiefmartec http://ioninteractive.com
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- 8. An agile task board. 2
- 9. The daily 15-minute stand-up.2
- 10. 72% Improved team morale 71% Faster time-to-market 75% Increased productivity 77% Improved project visibility 84% Ability to change priorities Benefits of adopting agile: Source: VersionOne 6th Annual State of Agile Survey 2
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- 13. An experiment has a hypothesis from which the business can learn something meaningful. 3
- 15. Big Ideas Big Team Big Deal Big Testing 3
- 16. Source: Marketing Leadership Council of Corporate Executive Board 2012 3
- 17. Source: Marketing Leadership Council of Corporate Executive Board 2012 3
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- 25. ideal experience >= one page 5
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- 32. beautiful > sloppy or dull 6
- 33. 6
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- 40. 6
- 41. big picture > myopia 7
- 42. 7
- 44. Thank you! http://ioninteractive.com Reach me on Twitter: @chiefmartec