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The New Rules of Google Dominance - Part 1

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Interactivity Digital presentation by Simon Heseltine

Published in: Technology, Business
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The New Rules of Google Dominance - Part 1

  1. 1. @simonheseltineSouth Beach, MayMay 16th 2013The new rules of GoogleDominancePresented By:
  2. 2. @simonheseltineSouth Beach, MaySimon HeseltineDirector of AudienceDevelopmentTwitter: @simonheseltineMay 16th 2013The new rules of GoogleDominancePresented By:
  3. 3. 3@simonheseltineSouth Beach, MayGoogle killed SEO?SEO
  4. 4. @simonheseltineSouth Beach, MayGoogle killed SEO?
  5. 5. @simonheseltineSouth Beach, MayGoogle killed SEO?• Looks at content quality• Design• Trustworthiness• Speed• Depth of content• Historically has run on top of thealgorithm
  6. 6. @simonheseltineSouth Beach, MayGoogle killed SEO?• Looks at site link profiles• Looks for quality of links• Looks at diversity of link anchor text
  7. 7. @simonheseltineSouth Beach, MayGoogle killed SEO?
  8. 8. @simonheseltineSouth Beach, MayHas User Behavior Changed?Search traffic to publishers hastaken a dive in the last eightmonths, with traffic fromGoogle dropping more than30% from August 2012through March 2013,according to research done byBuzzFeed. While Googlemakes up the bulk of searchtraffic to publishers, traffic fromall search engines hasdropped by 20% in the sameperiod.
  9. 9. 9@simonheseltineSouth Beach, MaySEOs Circa 2013?
  10. 10. @simonheseltineSouth Beach, MayOver to Andy
  11. 11. @simonheseltineSouth Beach, MayBack to Simon
  12. 12. @simonheseltineSouth Beach, May“To be trusted isa greatercompliment thanbeing loved.” George MacDonald“To be trusted isa greatercompliment thanbeing loved.” George MacDonaldGoogle+ and SEO
  13. 13. @simonheseltineSouth Beach, MayGoogle+ and SEO
  14. 14. @simonheseltineSouth Beach, MayGoogle+ and SEO
  15. 15. @simonheseltineSouth Beach, MayGoogle+ and SEO
  16. 16. @simonheseltineSouth Beach, MayGoogle+ and SEO
  17. 17. @simonheseltineSouth Beach, MayGoogle+ and SEO
  18. 18. @simonheseltineSouth Beach, MayGoogle+ and SEO
  19. 19. @simonheseltineSouth Beach, MaySource: AOL survey of Tablet owning Engadget ReadersEngaging with consumers –Tablets89% say tablets are theperfect TV viewingcompanionSometimes tabletsenhance TV viewingSometimes tabletsreplace TV viewing63% say they oftenuse their tablets as areplacement for TV
  20. 20. @simonheseltineSouth Beach, MayEngaging with consumers – Mobile / tablets /comments51%Tabletsas TVcompanionsSearch for info related tothe TV show they arewatching38%Research products orservices they saw in acommercial on TV33%Read what othersare saying whoare watching thesame TV show
  21. 21. @simonheseltineSouth Beach, MayEngaging with consumers – Mobile68% OF MINUTES ARE IN HOMESource: Arbitron Mobile Trends Panel™ service
  22. 22. @simonheseltineSouth Beach, MayEngaging with Influencers
  23. 23. @simonheseltineSouth Beach, MayEngaging with Influencers
  24. 24. @simonheseltineSouth Beach, MayEngaging with Influencers
  25. 25. @simonheseltineSouth Beach, MayEngaging with Influencers
  26. 26. 26@simonheseltineSouth Beach, MayProtecting your Brand
  27. 27. @simonheseltineSouth Beach, MayProtecting your Brand
  28. 28. @simonheseltineSouth Beach, MayProtecting your Brand
  29. 29. @simonheseltineSouth Beach, MayProtecting your Brand
  30. 30. @simonheseltineSouth Beach, MayProtecting your Brand71% of consumers haveended their relationshipwith a company due to poorcustomer servicehttp://blog.kissmetrics.com/retaining-customers/
  31. 31. @simonheseltineSouth Beach, MayEngagement mistakes
  32. 32. @simonheseltineSouth Beach, MayEngagement mistakes
  33. 33. @simonheseltineSouth Beach, MayEngagement mistakes - Hashjacking
  34. 34. @simonheseltineSouth Beach, MayEngagement mistakes - Hashjacking
  35. 35. @simonheseltineSouth Beach, MayEngagement mistakes - Hashjacking
  36. 36. @simonheseltineSouth Beach, MayEngagement Done Right
  37. 37. @simonheseltineSouth Beach, MayWhat Andy saidListenBuild RelationshipsUnderstand your AudienceBe ConsistentEngageUse CommonSense
  38. 38. @simonheseltineSouth Beach, MayThe future of Google and SEO
  39. 39. @simonheseltineSouth Beach, MayThe future of Google and SEOhttp://schema.org/
  40. 40. @simonheseltineSouth Beach, MayThe future of Google and SEOhttp://schema.org/
  41. 41. @simonheseltineSouth Beach, MayThe future of Google and SEOAuthors
  42. 42. @simonheseltineSouth Beach, May“All the world ismade of faith, andtrust, and pixiedust.” J.M. Barrie Peter PanThe new rules of Google Dominance“All the world ismade of faith, andtrust, and pixiedust.” J.M. Barrie Peter Pan
  43. 43. @simonheseltineSouth Beach, MaySimon HeseltineDirector of AudienceDevelopmentTwitter:@simonheseltineMay 16th 2013The new rules of GoogleDominancePresented By:Andy BealCEO, TrackurTwitter: @andybeal

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