Welcome to Social Media
for Small Business!

Presented by Kim Yuhl,

creator of secretsofbetterbusiness.com
Who Am I?
•
•
•
•
•
•
•
•
•
•

Wife & Mom

Small Business Owner

Passionate About Social

Blogger

Coach, Mentor, Advisor
...
ABOUT THIS COURSE
•

Get The Book!


•

Facebook

Pinterest

Twitter

Instagram

•
•
•

The goal of this course
is to insp...
STOP DOING THESE THINGS RIGHT NOW!

•

Stop asking for a share, like, RT, pin or comment.

•

Stop sharing non-branded pho...
Facebook Is It!
•

A Picture Platform


•

It Has Virality
FACEBOOK POSTING GUIDELINES

•

Shorter copy is better.

•

Enhance your photo with text.

•

Make sure your logo is visib...
RED BULL	 	
•

Great Example


•

Short Video


•

Hashtag #NSFW


•

Branding
DOMINO’S PIZZA	
•

Hashtag Brilliance


•

Short Video


•

Link to Site?


•

Fun & Creative
PEPSI
•

Party, where?


•

Boring


•

No CTA


•

No link 

DORITOS
•

Yeah for a link


•

Good image


•

Text is too long


•

Doritos logo?
LATE FOR THE TRAIN
•

Include logo


•

Link to website


•

Answer the question

Tip: 

Asking questions in a way that
yo...
•

Mostly Female; Buyer's Mentality


•

Get Your Money's Worth


•

THE Place to Do Business
PINTEREST POSTING GUIDELINES

•

The taller the picture, the better.

•

Showcase your product or service in day to
day li...
LOWE’S
•

Great Ideas


•

Logo?


•

Colorful


•

Link - Yeah!


•

Cross-Promote
KRAFT
•

Great idea, implemented poorly


•

Image is too small


•

The link takes you nowhere


•

Logo, please
SEPHORA
•

Great use of current trends


•

Perfect use of link


•

Branding and Hashtag?


•

Awesome image


•

Monitor...
KRISPY KREME
•

Home run but for one thing …


•

A LINK!


•

Great branding


•

Fun Image

Today's Version of the Water Cooler Conversation

You Will Want to Listen Here!
TWITTER POSTING GUIDELINES

•

Use hashtag trends to create creative tweets.

•

Use memorable hashtags.

•

Be real, be a...
STARBUCKS
•

Great customer service


•

Engage often


•

They listen


•

Clever hashtag
JEFF BULLAS
•

Distribution


•

No or little engagement


•

No response to a direct question
NORDSTROM
•

Awesome feed


•

Monitoring and responding


•

Includes photo


•

short text, hashtags and links 


•

Val...
CELEBRITY BRAGGING
•

Don’t do it!


•

If you wouldn’t say it to someone
at a party, don’t say it on Twitter.
HAVE A PURPOSE
•

Is it providing value to them or
you?


•

Generic to the masses
generalizations don’t work
•

Provides A Lot of Value


•

More Authentic


•

Hashtag Heaven
INSTAGRAM POSTING GUIDELINES

•

Use artsy, creative images.

•

Telling your story in a fun, youthful way.

•

Over hasht...
SHERWIN WILLIAMS
•

Bright, creative and fun image


•

Some branding, want more


•

Great hashtags


•

Engagement
Tip: ...
GAP
•

Another great image


•

Fun and youthful image


•

Awesome branding


•

Only one hashtag


•

Asked a question
Charity Water
•

Fantastic Image


•

Who’s it from?


•

No hashtags :-(
WILDFLOWER BREAD CO.
•

Overall a great feed


•

Not the best image


•

Orange people = bad


•

No branding


•

No has...
WRAPPING UP
•

The importance of good photos that include branding.

•

The need for links to your website or sales page.
...
QUESTIONS?
You can reach me at:
kim@kimyuhl.com
!

Interested in more free live trainings? 

I announce them in my weekly ...
Social Media For Small Business
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Social Media For Small Business

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Based on the book, Jab Jab Jab Right Hook by Gary Vaynerchuk, this simple strategy will help set you up for success. If you don't have Gary's book - get it! It's a great resource and what he says makes sense! It sits by my computer, it should sit by yours too!

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Social Media For Small Business

  1. 1. Welcome to Social Media for Small Business! Presented by Kim Yuhl, creator of secretsofbetterbusiness.com
  2. 2. Who Am I? • • • • • • • • • • Wife & Mom Small Business Owner Passionate About Social Blogger Coach, Mentor, Advisor Martini Drinker World Traveler ! kimyuhl.com secretsofbetterbusiness.com twomartinilunch.com
  3. 3. ABOUT THIS COURSE • Get The Book!
 • Facebook Pinterest Twitter Instagram • • • The goal of this course is to inspire you to tell your story differently!
  4. 4. STOP DOING THESE THINGS RIGHT NOW! • Stop asking for a share, like, RT, pin or comment. • Stop sharing non-branded photos. • Stop sharing non-branded photos. • Stop posting without a link to your site, sales page or other content.
  5. 5. Facebook Is It! • A Picture Platform
 • It Has Virality
  6. 6. FACEBOOK POSTING GUIDELINES • Shorter copy is better. • Enhance your photo with text. • Make sure your logo is visible.
  7. 7. RED BULL • Great Example
 • Short Video
 • Hashtag #NSFW
 • Branding
  8. 8. DOMINO’S PIZZA • Hashtag Brilliance
 • Short Video
 • Link to Site?
 • Fun & Creative
  9. 9. PEPSI • Party, where?
 • Boring
 • No CTA
 • No link 

  10. 10. DORITOS • Yeah for a link
 • Good image
 • Text is too long
 • Doritos logo?
  11. 11. LATE FOR THE TRAIN • Include logo
 • Link to website
 • Answer the question Tip: 
 Asking questions in a way that you and your team can answer, will help drive engagement.
  12. 12. • Mostly Female; Buyer's Mentality
 • Get Your Money's Worth
 • THE Place to Do Business
  13. 13. PINTEREST POSTING GUIDELINES • The taller the picture, the better. • Showcase your product or service in day to day life with other complimentary products. • Always include a link and when appropriate, also include a price. • Create boards with clever titles.
  14. 14. LOWE’S • Great Ideas
 • Logo?
 • Colorful
 • Link - Yeah!
 • Cross-Promote
  15. 15. KRAFT • Great idea, implemented poorly
 • Image is too small
 • The link takes you nowhere
 • Logo, please
  16. 16. SEPHORA • Great use of current trends
 • Perfect use of link
 • Branding and Hashtag?
 • Awesome image
 • Monitor your activity
  17. 17. KRISPY KREME • Home run but for one thing …
 • A LINK!
 • Great branding
 • Fun Image

  18. 18. Today's Version of the Water Cooler Conversation You Will Want to Listen Here!
  19. 19. TWITTER POSTING GUIDELINES • Use hashtag trends to create creative tweets. • Use memorable hashtags. • Be real, be a person. • Attach images directly. • It's important to keep it short and sweet.
  20. 20. STARBUCKS • Great customer service
 • Engage often
 • They listen
 • Clever hashtag
  21. 21. JEFF BULLAS • Distribution
 • No or little engagement
 • No response to a direct question
  22. 22. NORDSTROM • Awesome feed
 • Monitoring and responding
 • Includes photo
 • short text, hashtags and links 
 • Value and authentic - love it.
  23. 23. CELEBRITY BRAGGING • Don’t do it!
 • If you wouldn’t say it to someone at a party, don’t say it on Twitter.
  24. 24. HAVE A PURPOSE • Is it providing value to them or you?
 • Generic to the masses generalizations don’t work
  25. 25. • Provides A Lot of Value
 • More Authentic
 • Hashtag Heaven
  26. 26. INSTAGRAM POSTING GUIDELINES • Use artsy, creative images. • Telling your story in a fun, youthful way. • Over hashtag with creative, specific hashtags
  27. 27. SHERWIN WILLIAMS • Bright, creative and fun image
 • Some branding, want more
 • Great hashtags
 • Engagement Tip: 
 Upload a vintage image on Thursdays that fall into the #throwback category.
  28. 28. GAP • Another great image
 • Fun and youthful image
 • Awesome branding
 • Only one hashtag
 • Asked a question
  29. 29. Charity Water • Fantastic Image
 • Who’s it from?
 • No hashtags :-(
  30. 30. WILDFLOWER BREAD CO. • Overall a great feed
 • Not the best image
 • Orange people = bad
 • No branding
 • No hashtags
 • No fun
  31. 31. WRAPPING UP • The importance of good photos that include branding. • The need for links to your website or sales page. • That wit and creativity will get you noticed. • It’s important to belong to the community rather than just visit every now and then.
  32. 32. QUESTIONS? You can reach me at: kim@kimyuhl.com ! Interested in more free live trainings? 
 I announce them in my weekly newsletter. 
 Go to kimyuhl.com/get-boost/ to sign up. ! This course is part of The Secrets of Better Business Education Series designed to help small business owners work smarter and live better. secretsofbetterbusiness.com

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