iacquire.com @iPullRank@iPullRankOur audience-focused SEO and Social process leverages data partnerships with Nielsen and Experian in context with SocialPPC inventories to build audience and buyer personas that ultimately drive the rest of our solutions.…And expects this…
iacquire.com @iPullRank@iPullRank…And lots of this…
iacquire.com @iPullRankBecauseyourcontentlooks likethis…Ugh. Make it stop.WTF
@iPullRankiacquire.comthere isno0000000excusefor badcontentThere are far too manycost-effectiveresources out there tosettle for bad content
iacquire.com @iPullRank11there’s more data thanever……on how users think and what they are interested in. Why are westill making so much stuff that no one cares about?
iacquire.com @iPullRank12One of seo’s issues is this…CONTENTSTRATEGY“A shared set of goals, guiding principles, andsuccess metrics that guides the creation, delivery,and governance of content across anorganization.”CONTENTMARKETING“Multichannel custom publishing.”VS@halvorson
iacquire.com @iPullRank@iPullRankContent strategy Is theanswerContent Strategy is understanding the who, what, when, why and how of content. Following this process we will build contentwith an inherent audience, workflow and governance.
@iPullRankiacquire.com 15Focus on the roiSee my mozconSee my mozconDeck:Deck:http://iacq.co/YHXlZahttp://iacq.co/YHXlZa
Iacquire.com @iacquireMap content to kpisThe main objective is to show business value, not just like and share counts. We tie our KPIs to and our content the proper phaseof the consumer decision journey to show how Social has affected the business goals.
@iPullRankContent planningTools for a quality strategy
iacquire.com @iPullRank@iPullRankTrello is a free project management software that is perfect for content planning and execution http://www.trello.comtrello
iacquire.com @iPullRank@iPullRankUse images, bullets, formatting to capture the attention of more people. Define this structure in your styleguidehttp://www.seomoz.org/blog/10-super-easy-seo-copywriting-tips-for-link-buildingGreat content has greatstructure
@iPullRankFinding Good ideasWays to find things people care about
iacquire.com @iPullRank@iPullRankbuild personasAt iAcquire our audience-focused SEO and Social process leverages data partnerships with Nielsen and Experian in context withSocial PPC inventories to build audience and buyer personas that ultimately drive the rest of our solutions.
iacquire.com @iPullRank@iPullRankfollowerwonkiacquire.com @iPullRankUse the word clouds from your followers or a competitor’s to develop co-relevant content ideas. Beware of the small samplesize. http://www.followerwonk.com
iacquire.com @iPullRank@iPullRankSimplymeasured +tagcrowdiacquire.com @iPullRankUsing SimplyMeasured’s free follower report with tag crowd gets you insights from a sample size of 10k.http://www.simplymeasured.com + http://www.tagcrowd.com
iacquire.com @iPullRank@iPullRankSocial trendsiacquire.com @iPullRankBottlenose’s Sonar feature allows you to identify what terms are showing up in social media which allows you to create co-relevant content with built-in audience. http://www.bottlenose.com
iacquire.com @iPullRank@iPullRankPose and/or identify questions using Question & Answer forum Quora to determine how popular an idea will before putting theeffort into creating something.quora
iacquire.com @iPullRank@iPullRankUse keyword research tools to vet content ideas, they are a direct look into the psyche of the population. http://ubersuggest.org/ http://www.google.com/trends https://adwords.google.com/o/KeywordToolKeyword research
iacquire.com @iPullRank@iPullRankCan’t come up with an idea? Use Yutongo to crowdsource it http://ideation.yutongo.com/Crowdsource ideas
@iPullRankData collection sourcesThere’s way too much data out there…
iacquire.com @iPullRank@iPullRankSurveymonkey Audienceiacquire.com @iPullRankGet custom data right from your audience with SurveyMonkey Audience http://www.surveymonkey.com/audience
iacquire.com @iPullRank@iPullRankGoogle consumer surveysiacquire.com @iPullRankDo the same with Google Consumer Surveys: http://www.google.com/insights/consumersurveys/
iacquire.com @iPullRank@iPullRankWorld government dataiacquire.com @iPullRankhttp://www.guardian.co.uk/world-government-data
iacquire.com @iPullRank@iPullRankGoogle Public Dataiacquire.com @iPullRankhttp://www.google.com/publicdata/directory
iacquire.com @iPullRank@iPullRankMarketing chartsiacquire.com @iPullRankMarketing Charts is an interesting site with hundreds of random data points about random things related to marketinghttp://www.marketingcharts.com/
iacquire.com @iPullRank@iPullRankConsumer Barometeriacquire.com @iPullRankConsumer Barometer is a microsite by Google that features data on consume buying behaviorshttp://www.consumerbarometer.com/
iacquire.com @iPullRank@iPullRankZanraniacquire.com @iPullRankZanRan is a search engine for data & stats http://www.zanran.com/
@iPullRankQuality outsourcingGreat resources to get your content made for you
iacquire.com @iPullRank4099designsiacquire.com Get creatives to compete for your business http://www.99designs.com
iacquire.com @iPullRank41dribbbleiacquire.com Identify Creatives in your area to hire based on the pre-existing work. http://www.dribbble.com
iacquire.com @iPullRank42Contentlyiacquire.comOrganize high quality writers into a content calendar, manage their pitches and their submissions. http://www.contently.com
iacquire.com @iPullRank43PlagTrackeriacquire.com Check if the article submissions are original or not http://www.plagtracker.com
iacquire.com @iPullRank44grammarlyiacquire.com Check the grammar of article submissions at scale http://www.grammar.ly
@iPullRankMaking a scroller in 5minutesBeing creative is actually not that hard at all
iacquire.com @iPullRank65Make/procure an image
iacquire.com @iPullRank73we do all of this atiacquireI direct Marketing and Digital Strategy at iAcquire. Content Strategyand building quality content at scale is what we do.
iacquire.com 74 @iPullRankComing soonClearVoice is a new product from iAcquire for connecting highquality content creators and a publishers at scale. Your one stop foramazing content. http://www.clearvoice.com to find out more.