This document provides tips for content marketers to be cunning, smart, aggressive, and develop personality in their strategies. It emphasizes the importance of competitive research, setting attainable goals, knowing your audience, creating trust, testing different content options, focusing on ROI, blogging frequently, and producing unique, high-quality content. The overall message is that content marketing requires strategic planning, creativity, and perseverance to succeed.
Unleash Your Inner Tiger in Content MarketingMelissaFach
Presentation from Interactivity Digital in Miami 2013. # - Presentation design by http://theversatilitygroup.com/ - First slide image credit http://hdwallpapers4desktop.com/ - the rest of the images are mine. - Many cats featured are from the BigCatHabitat.org in Sarasota, FL.
Content Marketing - Bridging the Brand to Customer GapJoe Hines
This content marketing presentation describes how to develop your content marketing strategy. Includes:
1. Brand
2. Buyer Persona
3. Customer Journey
4. Customer Ascension
5.. Social Media Platform Selection
Building Career Stability Through Your Online Personal ReputationHannah Morgan
5 Questions to Build Your Brand
5 Ways to Build "it" Before You Need "it“
5 Ways to Boost Your Online Personal Reputation
5 Rules of Online Engagement
The Best Career Insurance policy ever
Originally created to speak the student body of the University Of Central Florida's communication and advertising department.
This quick breakdown is a fun and informative walk-through of what makes (and breaks) a personal brand. When starting your career creating an initial personal brand is not only important, it can be your edge when trying to get a job.
Creating and Building Your Virtual ImageHannah Morgan
Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!
1.What are the first steps to take in building the right message
2.How do you rise to page one of search rankings without devoting every minute of your time
3.How do you fix a tarnished online reputation
4.Tips and tricks for monitoring and keeping the soil fertile
Presented by: Hannah Morgan of Career Sherpa.net
Unleash Your Inner Tiger in Content MarketingMelissaFach
Presentation from Interactivity Digital in Miami 2013. # - Presentation design by http://theversatilitygroup.com/ - First slide image credit http://hdwallpapers4desktop.com/ - the rest of the images are mine. - Many cats featured are from the BigCatHabitat.org in Sarasota, FL.
Content Marketing - Bridging the Brand to Customer GapJoe Hines
This content marketing presentation describes how to develop your content marketing strategy. Includes:
1. Brand
2. Buyer Persona
3. Customer Journey
4. Customer Ascension
5.. Social Media Platform Selection
Building Career Stability Through Your Online Personal ReputationHannah Morgan
5 Questions to Build Your Brand
5 Ways to Build "it" Before You Need "it“
5 Ways to Boost Your Online Personal Reputation
5 Rules of Online Engagement
The Best Career Insurance policy ever
Originally created to speak the student body of the University Of Central Florida's communication and advertising department.
This quick breakdown is a fun and informative walk-through of what makes (and breaks) a personal brand. When starting your career creating an initial personal brand is not only important, it can be your edge when trying to get a job.
Creating and Building Your Virtual ImageHannah Morgan
Do you have the right kind of digital dirt? Owning digital terrain is a key factor in being found online. We’ll look at strategies and tools to help you be the master of your dirt!
1.What are the first steps to take in building the right message
2.How do you rise to page one of search rankings without devoting every minute of your time
3.How do you fix a tarnished online reputation
4.Tips and tricks for monitoring and keeping the soil fertile
Presented by: Hannah Morgan of Career Sherpa.net
How many times have you put your idea of starting a business on the back burner? Fear, uncertainty and a hundred more excuses have stopped you. Yes, there is some risk involved, but not as much as you think. In this presentation I’ll share my five secrets to starting a business idea and growing it into a profitable endeavor.
These five secrets will help motivate you, maybe even inspire you, to embark on the entrepreneurial adventure.
How does one go about blogging? Or, why to even blog in the first place? In this talk, I have shared some of my key learning over last 15 years of blogging
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
How to Brand Yourself & Take Control of Your CareerCachinko
Personal branding is all the rage in the careers space. What does your personal brand say about you? And how can you leverage it to take control of your career?
Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
What is #ThoughtLeadership? Is it mindless self-promotion, or is it more like some fancy management fad? Is it more like your social media presence, or sharing stories? What is the real deal here? In this talk, I have shared some ideas from others, and also some of my own learning over the years. Hope you find the answers you were looking for...
This presentation was created for the WTAMU 2015 NSAC team to understand the importance of research, strategy and planning for campaign development of Pizza Hut.
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
How many times have you put your idea of starting a business on the back burner? Fear, uncertainty and a hundred more excuses have stopped you. Yes, there is some risk involved, but not as much as you think. In this presentation I’ll share my five secrets to starting a business idea and growing it into a profitable endeavor.
These five secrets will help motivate you, maybe even inspire you, to embark on the entrepreneurial adventure.
How does one go about blogging? Or, why to even blog in the first place? In this talk, I have shared some of my key learning over last 15 years of blogging
When you network, you communicate a brand whether you intend to or not. By identifying a positive, accurate and compelling personal brand, you can guide that impression.
How to Brand Yourself & Take Control of Your CareerCachinko
Personal branding is all the rage in the careers space. What does your personal brand say about you? And how can you leverage it to take control of your career?
Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
How to do personal branding to stand out? In today’s digital social world, personal branding is essential to form trust, differentiate yourself, form trust, control perception, and eventually become thought leader. In this deck, I explain how to become a thought leader by creating your personal brand leveraging social media (e.g., LinkedIn, Twitter). Further, I explain how to thrive on social media using tools to automate, find valuable content to share, and leverage growth hacking techniques.
What is #ThoughtLeadership? Is it mindless self-promotion, or is it more like some fancy management fad? Is it more like your social media presence, or sharing stories? What is the real deal here? In this talk, I have shared some ideas from others, and also some of my own learning over the years. Hope you find the answers you were looking for...
This presentation was created for the WTAMU 2015 NSAC team to understand the importance of research, strategy and planning for campaign development of Pizza Hut.
3 Reasons Your Small Business is Clueless about Social MediaCole Information
Research shows 79% of U.S. adults use social media. Yet, as a small business owner are you posting, liking, retweeting and yet getting zero response from your fans or followers? Here's a clue....you're not posting the right thing.
In this Small Business Marketing 101 webinar, we'll enlighten you on the top three reasons small businesses are clueless when it comes to social media. You'll get tips on:
• What social media spaces you should be occupying.
• What posts and tweets have the greatest customer engagement.
• How often you should be updating fans and followers with what you're doing.
The number one cause of startup death is premature scaling. In this session, we talk about the importance of customer validation and timing in your go-to-market strategy. The most effective growth strategy for your startup will depend on the market in which you operate and the stage of your business, and knowing which lever for growth you can pull. We’ll cover all this and more in Scaling Your Startup.
Key topics: Growth strategy, calculating risk, accessing new markets
I presented this to a local networking group in Harrisonburg. They were familiar with social networks but desired more direction on creating a strategy and how to more effectively engage.
Google Trends, Grammarly, Content Audit, Prowly and many more.
Learn about tools that can help you find out what content is important to your audience and how to build and cater content to them.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
Product Management Class for Digital StartupsMiet Claes
Practical tips and inspiration for how to manage your digital product, for the selected startups at Idealabs 2016.
Course Material:
Creating Personas + Template
http://miet.be/why-personas-haunt-your-company-and-how-to-ghost-bust-their-ass-free-template/
Feature Spec Template
https://docs.google.com/document/d/1nNDnzc4c3LWz5Dlh8jFCMApY6CQ_s8I23c3ej11E2mg/edit?usp=sharing
Big Bertha Template
https://docs.google.com/spreadsheets/d/1fwm4segHofoPzzG5BYzJOAb2gfpggCNx4rZWzwA7iO4/edit?usp=sharing
Bug Reporting Checklist
https://docs.google.com/document/d/1of8cpDEC4sZMr3FK3O-OaBemppqi55IGS2Qus3n-H9c/edit?usp=sharing
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
3. To Be a Tiger You Must…
1. Be Cunning
2. Be Smart
3. Be Aggressive
4. Know When You Can’t
Win
5. Bring it With Your
Personality!
4.
5. Cunning: Competitive Research
Competitive research is critical if you are hoping to
have a shot at beating your competitors with
content marketing!
Knowledge about your competitors is power.
--------------------------------------------------
TOOL!: Check recent presence online:
http://freshwebexplorer.seomoz.org/
6. Tools to Be “Cunning”
(Compare you vs. them with the tool data)
• SEOmoz - Open Site Explorer, Followerwonk, Fresh Web,
Rank Checking, Keyword Difficulty
• Authority Labs - Rank tracking by city and zip code!
• Raven Tools - Site Auditor, Research Central, Competitor
Manager, Site Performance
• Majestic SEO - Site Comparator, Site Explorer
• SpyFu - Adwords / PPC
7.
8. ***Critical
What terminology is your audience
using? Collect this data.
• Research – Google Trends, Google AdWords Tool, SEOmoz Freshweb
• Analytics
• Social Research – Hashtags
• Reviews (SO MUCH DATA)
More on this http://bit.ly/180395W
9. Be Smart: Create Attainable Goals
You cannot start content marketing without
goals and some way to determine if you have
met your goals.
Goals are what give your content direction.
You should have multiple, defined goals.
10. Be Smart: Things to Think About
(Before Hand)
What internal obstacles do you have to
overcome?
(Who do you need to convince or educate? Do you have
the budget? Have a social presence?)
Can you achieve your goal? How will you
do that?
(What steps do you need to take now to increase odds
of success?)
11. Be Smart: Things to Think About
(Before Hand)
How will you use social?
Research, planning & strategy.
Your Team?
Do you need an internal team or
do you need to outsource or both?
How will you measure the effectiveness
of your marketing strategies?
12. Be Smart: Know Your Audience
Know your audience(s). Not knowing what they need or
want can lead to disaster.
13. Be Smart: Get to Know Your Audience(s)
Research your audience!
Social: Engage / discuss in a
friendly manner (DON’T sell!)
http://slidesha.re/19iDcxg
Surveys
Polls
Create contests
Read comments on blogs, videos
and social shares (Topsy.com).
Engage with your offline audience
too. Use this data.
15. Be Smart: Who You Are Matters
Inform without selling.!
• Why would I want / need your product or
service?
(Break this down for each product or service, WITHOUT SELLING)
• Why should I trust, like or remember you?
• Why are you different or better than your
competitor?
• What can you offer me?
16.
17. Be Aggressive:
Even Big Businesses are Doing It!
Many businesses still do not understand the
importance of content marketing, but it is time to get
started and be aggressive!
19. Be Aggressive: Change the
Company Mindset
You have to change the thinking of those around you.
Educate everyone in your company, not just the decision
makers.
If everyone understands the “why” you have a better shot
at changing things.
Show them how to integrate your online and offline
strategies.
20. Be Aggressive & Be Creative
Use a combination of content marketing methods and
measure their individual & combined effectiveness.
• What works?
• What doesn’t?
• What has to happen to reach “audience A” and what has
to be different for “audience B”?
Test, measure, retest!!!
Failure or a lack of success is not bad; it is a learning
opportunity. Keep trying until you find what works!
21. Be Aggressive: Some Content Options
Study – what are the best options for your
business?
Articles/Blogs – Quality, interesting, educational, should create a
need.
Guides – Create something your audience can use & want to share.
Images/Illustrations – Impactful, unforgettable, shareable!
Infographics – You need a quality design with valuable information!
Video – Should be interesting, not too long, give the viewer something
& have quality visual and sound.
White Papers/Case Studies – Useful, educational, no obvious
selling.
22.
23. Know When You Can’t Win
Sometimes you can’t have exactly what
you want, but you CAN have a modification
of it.
Example: Sarasota Real Estate vs. Sarasota Waterfront Homes
Think beyond your industry buzz words.
Focus on the keywords your customer would
know and use.
24.
25. Personality: Tigers Have it In
SpadesMost people say tigers all look a like.
Some would say the same about most businesses.
26. Personality: Show it Quickly
• Offer something interesting quickly!
• The initial “draw” pulls them in…create trust.
• Become unforgettable!
• Be real. (see tiger design)
• Separate yourself!
• Don’t be boring!!!!!
This is Thor
27. Tips for Getting Started
Focus on immediate & long-term ROI.
Be diverse; offer more than just copy.
Create a following on social by building
relationships with the audience.
(What do they like? You have to give to your audience!)
28. Tips for Getting Started
Give to your audience; what do they need to know?
Blog, blog some more and guest blog on quality sites!!!!!!!!!
Quality, UNIQUE writing is a must!
Don’t be cheap! You get what you pay for!
Quality content marketing efforts should be a long-term
investment.
**Engagement is not about sales pitches. Educate and give;
don’t sell.
29. Tips for Getting Started: Example
Create what people need or want.
Explain EVERYTHING and educate in an easy and
attractive way.
30. Lastly…You Can Do This!
Branding, exposure & meeting needs should be goals.
Be Smart!
Discover your
audience(s)!
Engage!
Be creative!
Don’t quit!
Remember failing is
just an opportunity!
Tigers don’t just see and attack. They sit back and they watch and learn all that they can before going after what they want.
Be cunning and learn everything you can before you start. You must watch and learn their strategies. Where do they win? Where do they fail? How do they rank in search engines? How many people link to them? ( http://www.opensiteexplorer.org/ ) What are they ranking for? What do you want to rank for? Do they have a strong presence online? ( http://freshwebexplorer.seomoz.o rg/ )
There are many tools available online that will allow you to collect data on your Competitors:
Eliminate industry buzzwords and focus on what your audiences will be searching for.
What is the point of your content marketing? Is it to increase brand awareness? Sell a specific product or service? Examples: Reach & engage with 30 single working mothers. 15% more hotel reservations using April’s coupon code. Engage audience and collect 10 common questions to answer on our blog
Things every business should think about before creating content marketing strategies: 1- Who do you need to convince or educate in your company? Do you have the budget? 2- Is goal achievable? Take steps now to make sure it is.
Do you have a team in place that you can trust to do the job right and on time?
What will attract or offend your audience. You should know this.
Get to know them so you can appeal to them with the right type of content marketing! What entertains them? What are they looking for? How old are they? What can’t they live without? Locations? What makes them trust? What do they need? Want? What makes them share? Which social platforms do they use? Etc…
Who are you and what are you about? What type of educational information can you provide to me to make me trust or choose you? Focus on interesting, educational info that creates trust This influences sales!!!! Make who you are abundantly clear to your targeted audience(s)… Trust is a critical part of investing in a company or product.
You have to create trust so you need to educate your audience on who you are. Who are you? What do you do?
Tell your boss (or yourself if you are the boss) that your company can no longer wait to get in the content marketing game! Tell them this is your opportunity to reach your audience, create trust, meet their needs and convert!
Tigers are smart enough to know (most of the time) when they cannot win and when the losses may be too great. They know when to walk away. They learn after the first failure.
Each one of these cats initially looks the same, but as you look closer they are all different. I can also tell you that their personalities alone make it easy for us to know them from a distance. What is going to make you recognizable or memorable? Content marketing can allow you to separate yourself from your competitors. Become unforgettable.
People are in a rush! They are working and popping in and out of social and if you want to grab their attention you must do it quickly! Own your quirks. Your uniqueness will make you stand out. Use what you love to make yourself more human when engaging online. Separate yourself from your competitors
You want to invest in marketing that is going to last.
