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21st CENTURY
ENTREPRENEURSHIP




                           November 2009
      tarina.blogging.fi   Teemu Arina

             tar1na
PERSONAL
WORK HISTORY
OVER 10 YEARS OF ENTREPRENEURSHIP
CHANGING
ENVIRONMENT
Action

Linear       Non-linear
Sequential     Parallel
Speed         Real-time
Architecture

Organization Chart   Network Relations
Machine                    Ecosystem
Analog                          Digital
Structure

Groups           Networks
Centralized   Decentralized
Closed               Open
Means

Command & Control   Collaboration & Conversation
Competition                        Co-creation
Reactivity                          Coactivity
Value Creation

Consumers              Participants
Production                   Usage
Closed Innovation   Open Innovation
Learning

Reading        Pattern Recognition
Just-in-case           Just-in-time
Formal                    Informal
LEARNING
ENVIRONMENT
SCHOOLING
READING AND LISTENING
 ARE LEAST EFFECTIVE
   WAYS TO LEARN
READ




             PASSIVE
  HEAR
   SEE


HEAR & SEE


   SAY




             ACTIVE
SAY & DO
M                   Re
                                            f
                et
            ac                                  le
          og                                      ct
 ni                                                   ive
n
   tio                                                         Pr
                                                                    ac
                                                                      tic
                                                                          e




Pa                                                                     Se
     ra
                               & INFOTENTION
                               CONNECTIVISM




                                                                     re
       si                                                       nd
          tic                                             ic
                                                            ip
                Le                                   Le
                  ar
                       ni
                                               ar
                          ng
                                        ni
                                           ng
Storyteller

         Learner                     Do’er



Responsible                              Seller



Change Agent                           Listener



         Thought Leader       Meaning Maker
Leverages the Network Properties
HOMO CONNECTUS
Knows 21st Century Tools
HOMO FABER
Seeks Novel Solutions
HOMO CREATIVUS
ENTREPRENEURSHIP
BE YOUR
OWN BOSS
CHALLENGE THE
STATUS QUO
DOES A COMPANY NEED TRADITIONAL...

 Office             Rapid growth
 Business plan      Strong focus
 Management board   Organization chart
 CEO                Mandatory meetings
 Compensation       Controlled IT
 Working hours      Titles
 Managers           Project plans
 Vision             Press releases
 Mission            Business cards
GET A GROUP OF
MEAN OLD FARTS
AS ADVISORS
SUN         RAIN


Suspend      React
Understand   Assume
Nurture      INsist
REACHING OUT




69
SHARE AND MAKE TRANSPARENT
EVERYTHING YOU DO
IDENTIFY AND CONNECT WITH
THE MOST INSPIRATIONAL
PEOPLE TO YOU
ALWAYS THINK IF SOMEONE
ELSE WOULD BE BETTER DOING
WHAT YOU DO...


               in this city
               in this country
               in this world
TRAVEL AND CHANGE
YOUR MIND EVERY DAY
LEARN HOW TO
COMMUNICATE
SPEAK ABOUT WHAT INSPIRES YOU,
NOT ABOUT YOUR PRODUCTS
REMEMBER TO BREATHE
                              SLOWLY




Photo: Fracis Bourgouin
TOMATOES.                                Teemu Arina
                                         CEO - dicole ltd.

                                         tarina.blogging.fi
                                         www.dicole.com
                                         teemu@dicole.com

                                         MY VCARD TO YOUR PHONE:




  “This is not about what I produce.
  It’s all about what others receive.”
        – Daniel Donahoo (2009)



                                                             tar1na

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