2. a b o u t t h e b o o k
This is a compilation of work from my time at Miami Ad
School. Everything enclosed is the result of a team of
minds.
My teammates tell me that my strongest contribution is
my ability to funnel complex and seemingly discrepant
information into simple chunks, and highlight the
significant points.
Enclosed are four case studies which exemplify this
approach to problem solving.
3. t a b l e o f c o n t e n t s
my first time
one
relive the good times
four
keeping ideas alive
seven
s h e l t e r
ten
about me
twelve
4. c h a l l e n g e
Prevent teen tobacco use.
insight
The first cigarette is disgusting, and the experience,
uncomfortable.
s t r a t e g y
Encourage teens to be frank about the awkwardness
of their first cigarette experience so they will choose
to not do it again.
5. youtube &
hulu ad
Collections of individual
teens speaking about the
awkwardness of their first
cigarette experiences.
t w i t t e r
three
6. c h a l l e n g e
Protect and grow Netflix’s subscriber base in 2012.
insight
If life were a movie, age reflects the number of roles we’ve
played, lines we’ve said, and plots we’ve experienced.
s t r a t e g y
Convince our target to retire with Netflix and relive the good
times.
7. k i n d l e a d
1.37% of Kindle
users are age 55+
(Amazon.com)
d i r e c t m a i l e r
In the form of a vintage microphone that opens
to a cozy living room movie watching setting.
Strong preference among age 55+ for printed
mail. (ChiefMarketer.com)
six
8. c h a l l e n g e
Help small businesses become more competitive.
insight
Behind every great entrepreneur was a great failure.
s t r a t e g y
Give entrepreneurs the confidence to continue taking risks.
9. In Their Offices - Reach the
Nascent Entrepreneur in his/her
office, the coffee shop.
c o f f e e s l e e v e
nine
10. c h a l l e n g e
Develop a brand with the potential to change the world’s
lodging landscape.
insight
What is fundamental for one person is a luxury for another.
s t r a t e g y
Stay-One-House-One Model
12. c o n t a c t m e
in search of
415 . 937. 4288
Janet.DoubleU@gmail.com
Opportunities to use my love for absorbing and
synthesizing seemingly discrepant information
in order to create experiences that inspire social s e e m e o n l i n e
behavior.
JanetDoubleU.com
JanetDoubleU.tumblr.com
Senior Economic Consultant
Founding Team Member
Deloitte Tax LLP. Global Transfer Pricing
rippleQ. Social Venture Technology Start-up
12. 2007 to 5. 2010
11. 2010 to 4. 2011
Brand & Intellectual Property Valuation. Strategy. Performed market competitive
Managed an intellectual property migration for analysis and compiled educational kit for
one of the largest U.S. multinational companies internal, investor, and client use.
in the hospitality industry as the sole staff
person on a multi-partner engagement, Brainstorm Moderation. Led discussions and
assessing brand lifecycle and value, conducting drafting of product feature value propositions
research, client interviews, economic and for use in business strategy, sales, and
financial analyses, and drafting qualitative customer development.
support for analyses. Project resulted in follow-
up engagement.
Consumer Journey. Created use cases for
software product testing and drafted detailed
Macro Trend Analysis. Executed economic product FAQs.
downturn analysis for $2 billion revenue client in
the computer and information technology Worked with ‘Creatives’. Collaborated with
industry, analyzing profitability, and managing engineers and customer development manager
two-person India-based team in performing to develop and test product to customer
comparable company analyses to identify specifications.
economic trends.
Behavior. Helped develop the company
Client Relations. Directed client relationship as product - behavior management software using
sole staff member of a senior level tax team game mechanics.
and managed team of two to complete
international tax restructuring for major client in Operations. Established enterprise as a
semiconductor industry. Project resulted in Benefit Corporation. Managed financial, legal,
avoidance of $1 million penalty.
and human resource activities.
13. Strategy & Operations Consultant
Community Action for Rural Development.
Kenyan organization engaged in micro-
enterprise bee-keeping initiative.
Account Planning Boot Camp
6. 2007 to 9. 2007
Miami Ad School
1. 2012 to 3. 2012
Interviews. Visited 40+ farmers on the back of Top Dog, First in Class
a dirt bike.
Mediation. Drafted and implemented
agreements between community organization,
farmers, and honey suppliers.
Introduction to Communication Design
Extended Education
California College of the Arts
Moderation. Led strategy discussions with
non-profit managers.
Summer 2011
Immersion. Lived with a host family and
participated in community activities. Learned
basic Swahili.
B.A. Mathematics/Economics
Minor in International Studies
University of California at San Diego
9. 2003 to 6. 2007
Associate Producer of Content
Social Capital Markets.
UCSD Provost’s Honors
6. 2010 to 10. 2010 & 5. 2011 to 9. 2011
Ernest C. Mort Leadership Award
Large-scale Impact. Helped produce an
international social enterprise conference that
drew 1,300+ social entrepreneurs, venture m o r e a b o u t m e
capital investors, university professors, and
foundations from 40+ countries. Attendees Origami & Collage Arts Practitioner
included representatives from the Bill & Melinda Dancer. Performance & Competitive
Gates Foundation, Acumen Fund, JP Morgan, since Age 5
McKinsey & Company, and Stanford University.
Yoga & Meditation Enthusiast
Vegetarian
Right & Left Brain. Created internal processes
for content development, balancing
brainstorming and ideation with operation and
execution.
