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Digital Innovation and Design
The document discusses lessons learned from the success of the iPhone. It summarizes that the iPhone has sold over 40 million units since 2007 and generated $15.7 billion in quarterly revenue for Apple. However, its success is not solely due to its technical specifications, as there are other phones with comparable or better hardware. The secret of the iPhone's success lies in it not really being a phone at all, but rather a platform that enables new digital experiences and meanings through tight integration of digital and physical elements.
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Digital Innovation and Design
- 1. digital innovation anddesign: lessons learned from iPhone August 2, 2010 @ Academyhills, Tokyo, Japan
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- 4. what is themost famous innovation over the last few years?
- 6. since 2007... 40,000,000 iPhones 2,000,000,000 apps
- 7. 99.4% apps for iPhones
- 8.
- 9.
- 10.
- 11. 375% annual growth from2008 to 2009
- 12. $15.7 billion in quarterlyrevenue
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- 14. 61% increase insales
- 15. world largest “mobile device”manufacturer
- 16. There are manybetter phones. But none of them copied its success. Why?
- 19.
- 21. what is thesecrete of its success?
- 22. it is NOTa phone
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- 24. © copyright 2008,youngjin yoo
- 25. © copyright 2008,youngjin yoo
- 26. © copyright 2008,youngjin yoo
- 27. © copyright 2008,youngjin yoo
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- 30. © copyright 2008,youngjin yoo
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- 35. © copyright 2008,youngjin yoo
- 36. © copyright 2008,youngjin yoo
- 37. © copyright 2008,youngjin yoo
- 38. © copyright 2008,youngjin yoo
- 39.
- 40. microprocessor 1992 2008 $222 $.27
- 41. 1 gigabyte memory 1992 2008 $569 $.13
- 42. 1 giga bytetransmission 1999 2008 $1,197 $130
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- 46. digitization of time& space
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- 50. in all dimensionsof human experiences
- 51. place things experiences people time
- 52. tight coalescence between digital and physical materiality
- 53. familiar images of computing
- 59. new images of computingexperiences
- 64. © copyright 2009,youngjin yoo
- 65. © copyright 2009,youngjin yoo
- 66. © copyright 2009,youngjin yoo
- 69. “what used tofit in a building now fits in your pocket” -- Ray Kurzwell
- 70. Are you deliberately taking advantage of this change?
- 71. If you don’t, somebodyelse will.
- 72. The question is HOW?
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- 74. deep changes inthe economy
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- 77. 1998 - ScottSullivan WorldCom
- 78. 1999 - AndrewFastow Enron
- 79. 2000 - MarkSwartz Tyco
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- 85. making the same stuff betterand cheaper is not enough
- 86. access to capital market isnot as important
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- 89. things actions
- 90. possession experience
- 91.
- 92. OR AND
- 93. foreground background
- 94. noun verb
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- 99. even if theylook familiar
- 100. What are youselling? Starbucks vs. Dunkin’ Donuts
- 101. All bags arenot created equal!
- 102. Mon Blanc vs. Bic There is Mont Blanc
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- 113. the future ofcar?
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- 119. looking for Tide Killer?
- 120. Q: why doyou use Tide? A: to have clean clothes
- 121. Q: what doyou mean by clean clothes?
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- 124.
- 125. no dirt fresh smell soft fabric
- 126. no dirt clean color fresh smell soft fabric
- 127. no dirt clean color fresh smell ready for important meeting soft fabric
- 128. 2. from things toactions
- 129. from noun company to verb company
- 130.
- 131. are you anoun company or a verb company?
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- 133.
- 134. How do yousee?
- 135.
- 136. signs? culture? why? patterns where & when people tools? meaning? actions
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- 144. personal archeology what isin your bag?
- 145. follow things follow people or things ... through the eyes of chopsticks
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- 159. harnessing the creative powerof others
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- 163. the history ofthe phone
- 170. © copyright 2008,youngjin yoo
- 171. © copyright 2008,youngjin yoo
- 174. what are youdesigning now?
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- 176. phone 67% e-mail 100% web 67%
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Editor's Notes
- #6 Apple controls very small portion of software and hardware, mostly for digital copyright protection. all the design was outsourced -- even the choice of color and manufacturing. In fact, the entire MP3 circuit board was designed and manufactured by HK-based company.
- #18 iPod, iTunes and iMac convergence picture here
- #122 Pictures of new tides?
- #123 Pictures of new tides?
- #124 Pictures of new tides?
- #125 Pictures of new tides?
- #126 Pictures of new tides?