This document compares influencers and ambassadors. It outlines that: Influencers are bloggers, celebrities, YouTubers and Instagramers who are hired and motivated by growing their audience, while ambassadors are very satisfied customers and evangelists who are invited and motivated to help their friends. Influencers carry messages and support campaigns in the short-term, while ambassadors carry missions and sustain conversations in the long-term. Both need different incentives like remuneration versus recognition, and have short versus long-term loyalty to brands. Influencers are needed to kick start products while ambassadors sustain product life cycles.

1. INFLUENCERS
versus
AMBASSADORS
Panel 6: Influencer Marke0ng
@ideasandrew

2. AMBASSADORS
very satisfied
customers and
evangelists
INFLUENCERS
bloggers, celebrity,
youtubers &
instagramers

3. INFLUENCERS
H I R E D
AMBASSADORS
I N V I T E D

5. INFLUENCERS
defined by the
size of their network
AMBASSADORS
defined by the
strength of their persuasion

6. @iamyuking @msbabelovebebes @sarahroisza

7. INFLUENCERS
carry your message
AMBASSADORS
carry your mission

8. INFLUENCERS
support your campaign
AMBASSADORS
sustain your conversation
+

9. 2015 …. Carry the message….Support the Campaign

10. 2016 …. Carry the Mission....Sustain the Conversa0on

11. INFLUENCERS
Motivated to
grow their audience
AMBASSADORS
Motivated to
help their friends

12. INFLUENCERS
The commitment
level is social
AMBASSADORS
The commitment
level is strategic

17. INFLUENCERS
Fans are drawn to
Influencers because
of their personality
of their brand
AMBASSADORS
Fans are drawn to
Ambassadors because
of their passion of
your brand

21. INFLUENCERS
needed to
kick start your
product launch
AMBASSADORS
needed to
sustain your
product life cycle

26. INFLUENCERS
advocate of your
content
AMBASSADORS
advisors when you
have a crisis

28. Both Influencers & Ambassadors
Need Different Incentives.
Remuneration vs Recognition

29. Both Influencers & Ambassadors
have some
loyalty of your brand.
Short-term vs Long-term

30. If you wish to move
FAR, look for
ambassadors
If you wish to move
FAST, work with
influencers