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Influencers vs Ambassadors

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Presented during Malaysia Social Media Week 2016, Panel 6 : Influencer Marketing
www.socialmediaweek.com.my
www.andrewchow.sg

Published in: Business
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Influencers vs Ambassadors

  1. 1. INFLUENCERS versus AMBASSADORS Panel 6: Influencer Marke0ng @ideasandrew
  2. 2. AMBASSADORS very satisfied customers and evangelists INFLUENCERS bloggers, celebrity, youtubers & instagramers
  3. 3. INFLUENCERS H I R E D AMBASSADORS I N V I T E D
  4. 4. INFLUENCERS defined by the size of their network AMBASSADORS defined by the strength of their persuasion
  5. 5. @iamyuking @msbabelovebebes @sarahroisza
  6. 6. INFLUENCERS carry your message AMBASSADORS carry your mission
  7. 7. INFLUENCERS support your campaign AMBASSADORS sustain your conversation +
  8. 8. 2015 …. Carry the message….Support the Campaign
  9. 9. 2016 …. Carry the Mission....Sustain the Conversa0on
  10. 10. INFLUENCERS Motivated to grow their audience AMBASSADORS Motivated to help their friends
  11. 11. INFLUENCERS The commitment level is social AMBASSADORS The commitment level is strategic
  12. 12. INFLUENCERS Fans are drawn to Influencers because of their personality of their brand AMBASSADORS Fans are drawn to Ambassadors because of their passion of your brand
  13. 13. INFLUENCERS needed to kick start your product launch AMBASSADORS needed to sustain your product life cycle
  14. 14. INFLUENCERS advocate of your content AMBASSADORS advisors when you have a crisis
  15. 15. Both Influencers & Ambassadors Need Different Incentives. Remuneration vs Recognition
  16. 16. Both Influencers & Ambassadors have some loyalty of your brand. Short-term vs Long-term
  17. 17. If you wish to move FAR, look for ambassadors If you wish to move FAST, work with influencers

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