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INFLUENCERS
versus
AMBASSADORS
Panel	6:	Influencer	Marke0ng	
@ideasandrew
AMBASSADORS
very satisfied
customers and
evangelists
INFLUENCERS
bloggers, celebrity,
youtubers &
instagramers
INFLUENCERS
H I R E D
AMBASSADORS
I N V I T E D
INFLUENCERS
defined by the
size of their network
AMBASSADORS
defined by the
strength of their persuasion
@iamyuking	@msbabelovebebes	 @sarahroisza
INFLUENCERS
carry your message
AMBASSADORS
carry your mission
INFLUENCERS
support your campaign
AMBASSADORS
sustain your conversation
+
2015	….	Carry	the	message….Support	the	Campaign
2016	….	Carry	the	Mission....Sustain	the	Conversa0on
INFLUENCERS
Motivated to
grow their audience
AMBASSADORS
Motivated to
help their friends
INFLUENCERS
The commitment
level is social
AMBASSADORS
The commitment
level is strategic
INFLUENCERS
Fans are drawn to
Influencers because
of their personality
of their brand
AMBASSADORS
Fans are drawn to
Ambass...
INFLUENCERS
needed to
kick start your
product launch
AMBASSADORS
needed to
sustain your
product life cycle
INFLUENCERS
advocate of your
content
AMBASSADORS
advisors when you
have a crisis
Both Influencers & Ambassadors
Need Different Incentives.
Remuneration vs Recognition
Both Influencers & Ambassadors
have some
loyalty of your brand.
Short-term vs Long-term
If you wish to move
FAR, look for
ambassadors
If you wish to move
FAST, work with
influencers
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
Influencers vs Ambassadors
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Influencers vs Ambassadors

Presented during Malaysia Social Media Week 2016, Panel 6 : Influencer Marketing
www.socialmediaweek.com.my
www.andrewchow.sg

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Influencers vs Ambassadors

  1. 1. INFLUENCERS versus AMBASSADORS Panel 6: Influencer Marke0ng @ideasandrew
  2. 2. AMBASSADORS very satisfied customers and evangelists INFLUENCERS bloggers, celebrity, youtubers & instagramers
  3. 3. INFLUENCERS H I R E D AMBASSADORS I N V I T E D
  4. 4. INFLUENCERS defined by the size of their network AMBASSADORS defined by the strength of their persuasion
  5. 5. @iamyuking @msbabelovebebes @sarahroisza
  6. 6. INFLUENCERS carry your message AMBASSADORS carry your mission
  7. 7. INFLUENCERS support your campaign AMBASSADORS sustain your conversation +
  8. 8. 2015 …. Carry the message….Support the Campaign
  9. 9. 2016 …. Carry the Mission....Sustain the Conversa0on
  10. 10. INFLUENCERS Motivated to grow their audience AMBASSADORS Motivated to help their friends
  11. 11. INFLUENCERS The commitment level is social AMBASSADORS The commitment level is strategic
  12. 12. INFLUENCERS Fans are drawn to Influencers because of their personality of their brand AMBASSADORS Fans are drawn to Ambassadors because of their passion of your brand
  13. 13. INFLUENCERS needed to kick start your product launch AMBASSADORS needed to sustain your product life cycle
  14. 14. INFLUENCERS advocate of your content AMBASSADORS advisors when you have a crisis
  15. 15. Both Influencers & Ambassadors Need Different Incentives. Remuneration vs Recognition
  16. 16. Both Influencers & Ambassadors have some loyalty of your brand. Short-term vs Long-term
  17. 17. If you wish to move FAR, look for ambassadors If you wish to move FAST, work with influencers

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