How influencers can affect marketing

1. THE AFFECTS OF INFLUENCER MARKETING
Amanda Howard

2. WHAT IS INFLUENCER MARKETING?
It is a marketing strategy that uses opinion leaders,
popular on social media, to drive marketing
message to a targeted audience.

3. PROS OF USING INFLUENCER MARKETING
 Easy to set up.
 Builds trust and credibility
 Reaches relevant audiences
 Inexpensive
 Grows sales

4. CONS OF USING INFLUENCER MARKETING
 Choosing the wrong influencers
 Losing control over your brand or image
 Difficult to measure results

5. TYPES OF INFLUENCERS
There are 4 types
Micro Influencers: 5,000-100,000 followers
Mid-tier Influencers: 100,000-500,000 followers
Macro Influencers: 500,000-1million followers
Mega Influencers: 1 million +

6. WHO DO INFLUENCERS AFFECT
 Through the power of influence, influencers can
reach and impact the decisions of consumers of all
ages.
 Influencer marketing is the most effective way to
reach the Millennials and Gen Z audience.
 70% of teen YouTube subscribers say they trust
influencer opinions over traditional celebrities

7. HOW TO DETERMINE THE VALUE OF THE
INFLUENCER USING THE 4RS
 Relevance:
Encompasses both the focal influencer and his/her followers or target audience and how they
link with the brand or message.
 Reach:
Refers to the percentage of a target population exposed to a specific marketing
communication at least once.
 Response:
Once followers engage with the message, they need to respond in a beneficial way.
 Return:
Firms must consider the objective of the message and the market it is attempting to reach in
addition to its projected ROI.

8. ETHICAL CONSIDERATIONS
Fraudulent Influence= Boosting your followers with no actual consumers
behind those follows so you can charge higher rates for your posts.
Disclosing Advertising Intent= Posting that they are being paid to
promote the product in the post. Not letting followers know you are
being paid is deceitful and confusing to the consumer.
Sincerity= Actually believing in the product you are promoting. It is
important for influencers to appreciate the products in their posts.

9. DIFFERENT PLACES TO FIND
INFLUENCERS ON SOCIAL MEDIA
Blogs
Twitter
Instagram
YouTube
Facebook

10. INFLUENCE MARKETING IS A GREAT WAY
TO PROMOTE PRODUCTS
With the right influencer you can reach many consumers
It is a great way to create a brand people will trust
Influencer marketing continues to grow everyday