We are a social media talent and influencer management agency that connects leading influencers with brands and creates campaigns to spread the word to target the right audience.

1. InfluenzoneHarnessing the power of digital Influencers

2. About Us
We are a social media talent and
influencer management agency that
connects leading influencers with brands
and creates campaigns to spread the
word to target the right audience.
Influenzone was founded in 2015 by
agency experts who have been involved
from strategizing to execution of some
extremely successful branding
campaigns through the best practices in
Social Media Marketing. We have
indulged in advising some of the most
recognized national as well as
internationally brands; including Audi
India, Canon India, Reliance group,
Porsche India, Dabur, Pepsi Co. etc.

3. Our Services
Influencer Management
Celebrity Management
Campaign Planning
Content Creation,Curation
Affiliate Marketing

4. At Influenzone we work with the
sole objective of leveraging
e-Word of Mouth thereby
transforming Consumers into
Brand Advocates. We go by our
name and literally ‘Influence’ the
market to create unprecedented
value.
Influence Zone aims to help
brands & agencies create greater
influence with social media
talent.

5. People Read what they want to
read,sometimes it may be an ad
- Howard Luck Gossage
In a fast and constantly evolving
space, traditional display
advertising is performing poorly
due to low public appeal.
Banner
Click through rate 0.2%
In short, Social Media adverts can be
disruptive and spoil the experience too.

6. “The uphilll task brand face is having to
compete side-by-side for our attention
against our friends and family members.”
Social Media
too close for comfort
The Solutions
“Make your
Ads Human”

7. Taking the route of human recommendations for
brands
leveraging the WOM of individuals with high reach
Usually bloggers and avid social media users, they
possess the power to influence their peers on various
social media platforms.
Brand Advocacy
Spokespeople
Ambassadors
Enthusiasts

8. Why are they important?
2/3rd of the economy is influenced by personal
recommendations.
20% of consumers are key influencers of
purchasing activities of 72% of the population
Consumers mention 56 brands in conversation
per week. 62% of these discussions are positive.
Each peer recommendation reaches 150 people
on the social web.
1 in 3 people come to brand through a
recommendation.
The most recommended co. in any given category
grows 2x the category average.
40% of advocates answer, comment, or give opinions online several times every week.
Spokespeople
Ambassadors
Enthusiasts

9. At the end of the day,
people decide
their peers form for
your brand basis
THE OPINION
“ what you do
who you are
what they hear
(from their peers)
“

10. Friendship Actions build…
Advocacy which
sparks…
Conversations that leads
to…
Recommendations that turns
to…
Sales which are that
usually…
Higher in profits and lower in acquisition
cost…

11. Our key pillars
Content
Publications
BlogsCelebritiesInfluencers

12. How we target and Amplify our Influencer...
Develop idea alongside
creative strategy,
co-create long form
content
Promote idea through social
media, in-video shout outs, or
use channel for custom preroll/
targeted media
Brief Idea Development Launch Amplify

13. Understanding Influencers
Who Are They?

14. Influencers You Probably Know

15. Influencers You Probably Know

16. Influencers You Probably Don’t Know
ALL INDIA BAKCHODS MALLIKA DUA ZAKIR KHAN VIDYA VOX BHUVAN BAM

17. Influencers You Probably Don’t Know
…and speak to fans across all passion points

18. Passionate content creators who have become
famous on the internet doing “internet things.”

19. Understanding Influencers
Why Do We Need Them?

20. Help to reach a new audience
Develop a community Encourage
action
Amplify an idea or campaign
Product development
Raise brand awareness
Drive app downloads
Influence consideration
Build loyalty

21. Consumers do not equate social media
influencers with marketing.
They simply see them as cool,
interesting, inspirational, funny,
fashionable, talented, etc.
When Social Media Influencers Speak...

22. More importantly their fans trust,
What they have to say.
...Their fans listen, take
action, and share their posts
across platforms.
When Social Media Influencers Speak...

23. SOCIAL MEDIA
INFLUENCERS AREN’T
THE ALTERNATIVES TO
CELEBRITIES,
THEY ARE THE NEW
CELEBRITIES.

24. What Verticals Are They In?
Identifying Influencers

25. Social Media Influencers,Publication can be found across all passions and interests
Health and Beauty Travel
Home Decor
Lifestyle
Technology
Food and Beverages
Fashion
Sports

26. STRATEGY
Campaign goals,
objectives & budget
MANAGEMENT
Outreach, negotiations &
influencer content
management
DENTIFICATION
Influencer discovery,
vetting & selection
PUBLICATION
Coordinated scheduling
& monitoring
REPORTING
Post-campaign analytics
& ROI measurement
THE INFLUENCER MARKETING PROCESS

27. What’s new in the platform?

28. Segregated Influencer performance reports/segments – making sure you have a
track of
how your influencers acted a larger audience.
Influencer Performance Reports

29. Contribution of Influencers- Details of the activities

30. Mediums of Engagement
Interes
Groups
Meet-
ups
Creative
Freedom
Focus on rich
Content generation
Social
Integration

31. Brands Who Love Us

32. Agencies Who Love Us

33. Because Organic Outreach is much more effective
We trigger a dialogue between brands and their TG
We trigger a dialogue between brands and their TG
Cost effective
We drive optimized and varied conversations
Campaigns can be executed at required speed as
per need
One way
communication
Few organic responses
Highly
expensive
Pushes only a single
communication
Only one pace of campaign
No control on sentiment of topic &
conversations
generated
Why Influenzone? Paid
Trends

34. Reach out to us @
Jitesh Kumar Jaiswal
+91 8103353368
jitesh@influenzone.in
Pawan Kumar Jaiswal
+91 9910519648
pawan@influenzone.in
Influenzone Technologies Pvt. Ltd
Off, 29, Anand Nagar - Pandri Link Rd, Indravati Colony, Raipur, Chhattisgarh