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Your Social Media Sweet Spot

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Debbie Weil, Wordbiz
Debbie Weil, Wordbiz
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Your Social Media Sweet Spot

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To get business results using social media, you have to find your sweet spot: where what YOU want to achieve overlaps with what motivates your community. This was a keynote I gave at the http://whatsnextDC.com conference in Jan. 2011.

To get business results using social media, you have to find your sweet spot: where what YOU want to achieve overlaps with what motivates your community. This was a keynote I gave at the http://whatsnextDC.com conference in Jan. 2011.

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Your Social Media Sweet Spot

  1. STEP 1 How Do You Adopt The Social Media Mindset?
  2. BE TRANSPARENT •  take advantage of negative feedback •  open up two-way conversation and listen •  collaborate and create with your stakeholders
  3. Stay Foolish EXPERIMENT •  try something new on facebook or your blog •  nobody responds? falls flat? •  fail fast. ok to feel foolish. move on.
  4. STEP 2 How Do You Find Your Social Media Sweet Spot?
  5. SOCIAL MEDIA SWEET SPOT YOU •  PR •  brand enhancement SOCIAL •  new way of doing MEDIA business? SWEET •  drive revenue? SPOT EMPLOYEE CUSTOMERS •  a bit of self-promotion •  save money •  expand comms toolset •  be part of •  feel more valuable something cool •  easy to participate
  6. SOMETIMES YOU FIND THE SWEET SPOT BY ACCIDENT
  7. STEP 3 How Do You Solve The Social Media Puzzle?
  8. LEARN HOW TO FIT THE PIECES TOGETHER
  9. UNDERSTAND THE CHALLENGE
  10. HUGE DIGITAL FOOTPRINT
  11. TWITTER •  1.8 million followers •  dozens of store accounts FA C E B O O K •  443,000 fans BLOGS •  cooking & CEO blogs FLICKER •  photo streams •  contests FOUR SQUARE •  check ins MOBILE APPS •  iphone and android AND MORE
  12. WHAT CAN YOU STEAL? How Whole Foods uses the different tools together to feed the hungry content beast. They have an editorial calendar and community manager for each store account. •  Twitter for real-time alerts •  Facebook for less time-sensitive info •  Blog is for recipes and longer content •  Flickr photos & YouTube videos provide more content
  13. PROOF Submitted projects have received 42 million votes, more than voted in last presidential election.
  14. SWEET SPOT Multiple sharing options, including Facebook,Twitter, mobile, widgets.
  15. WHAT CAN YOU STEAL? Pepsi has found a win-win sweet spot:   Buzz for their brand and a lift in sales.   Street cred for giving up 30-sec Super Bowl ads.   A social media campaign fostering social change. Participants benefit by:   State-of-the-art, well-organized site.   Recognition from Pepsi for submitting their projects.   Further validation by instant sharing with friends to get votes.   The chance to win $5K to $250K.
  16. STEP 4 LET S PLAY THE SOCIAL MEDIA GAME
  17. SOCIAL BY SOCIAL {game instructions } Take a piece of paper and draw a line down and across to turn it into quadrants. Write in each quadrant:   Define the audience you are trying to engage   Identify the sweet spot where your goal overlaps with what motivates them   Choose the tools you could use for your social media campaign (blog, Facebook, Twitter, email, etc.)   Discuss what roles are needed (content creator, editor, moderator, etc.)
  18. WHAT IS THE GOAL FOR YOUR SOCIAL MEDIA CAMPAIGN? 3 mins – Heads down, silent writing in quadrants. 5 mins – Share your ideas with the group. sweet

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