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Powerful PR presentations

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Looking for a proven method to transform presentations into stories that sell like hell? Here’s your chance to turn every speech, media pitch or analyst presentation into a dynamic display that gets results and delights audiences.

This presentation explains:

Strategy: New tools for drafting and scripting stellar speeches
Persuasion: 5 steps to compel, convince and convert
Storytelling: Narrative devices to make any presentation sing
Language: Magic words, hot buttons and sound bite secrets guaranteed to move and motivate audiences
Confidence: Techniques for delivering messages with courage, poise and conviction
Impact: How to magnify your reach via social media

Published in: Business
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Powerful PR presentations

  1. 1. Powerful PR Presentations New secrets of persuasive spokespeople, speeches and executive communications Ian Griffin Wednesday June 24, 2015 @IanDavidGriffin
  2. 2. Agenda • Presentation Planning & Strategy • The Secrets of Persuasive Presentations • Creating Strong Visuals • Presenting with Confidence • Structuring a Speech • Magnifying the Impact of a Speech with Social Media • Measurement Matters • Q&A
  3. 3. execcomms.wikispaces.com
  4. 4. Presentation Planning & Strategy
  5. 5. Put the audience first • Setting an intention for your talk – Are you aligned? – Why are you there? • What is the purpose of the presentation? – Inform – Motivate – Entertain • Understand the audience
  6. 6. Logistics
  7. 7. The Secrets of Persuasive Presentations
  8. 8. Aristotle Ethos LogosPathos Ethical Appeal Character Logical Appeal Reason Emotional Appeal Feelings
  9. 9. 5 step process to compel, convince & convert 1. Generate ideas (from subject experts etc.) 2. Filter & cluster ideas 3. Arrange messages for maximum impact 4. Structure (A, B, C) 5. Illustrate (slides, stories etc.)
  10. 10. Generate Ideas Source: Resonate, Nancy Duarte
  11. 11. Filter & Cluster Source: Resonate, Nancy Duarte
  12. 12. Arrange for Maximum Impact Source: Resonate, Nancy Duarte
  13. 13. Arrange for Maximum Impact Source: Resonate, Nancy Duarte
  14. 14. Nancy Duarte
  15. 15. Storytelling • Make your content memorable – Dramatization • stunts, cameos, demos – Repeatable sound bites (alliteration, etc.) • busy as a bee • drop dead gorgeous • friends and family – Evocative visuals – Shocking statistics – Stories
  16. 16. Storytelling Ground Rules – Start with the takeaway message – Good stories are about challenge or conflict – Think about your story like a movie – Start with a person and his challenge – A good story always has ups and downs, so “arc” the story – Use vivid language and intonation – Practice, practice, practice
  17. 17. Michael Hauge’s 10 Essential Elements of Every Great Story 1. A Hero 6. Outer motivation 2. The Setup 7. Growing Conflict 3. Empathy 8. Climax 4. Opportunity 9. Transformation 5. New Situation 10. Aftermath
  18. 18. The Hero
  19. 19. Empathy
  20. 20. Climax
  21. 21. Michael Hauge
  22. 22. Persuasive Language Monroe’s Motivated Sequence 1. Grab the audience’s attention 2. Establish a need 3. Offer your solution 4. Visualize the future 5. Close on call to action
  23. 23. Robert Lehrman
  24. 24. Creating Strong Visuals Beyond Bullet Points
  25. 25. Jessica Hagy thisisindexed.com
  26. 26. David Sibbet
  27. 27. Dan Roam
  28. 28. Show, Don’t Tell…
  29. 29. Carmine Gallo
  30. 30. Representing Large Numbers
  31. 31. $10,000
  32. 32. $1 Million
  33. 33. $100 Million
  34. 34. $1 Billion
  35. 35. One Trillion Dollars
  36. 36. Presenting with Confidence
  37. 37. Delivering with Confidence • Know your intention • Build a strong structure • Memorize a powerful opening and close • Encourage audience interaction • Keep it simple • Speech coaching makes a difference
  38. 38. Structuring a Speech
  39. 39. Rule of Three Left Yesterday Where we are People Right Today Where we are going Places Center Tomorrow How we’ll get there Things
  40. 40. Audience Destination O X
  41. 41. Back of a Napkin A BC
  42. 42. Magnifying the Impact of a Speech with Social Media Before, During and After an Event
  43. 43. Before a Speech What are the audience’s concerns?
  44. 44. Hootsuite
  45. 45. Before • BEFORE: social media as a research tool
  46. 46. Alltop.com
  47. 47. During a Speech What is the audience thinking?
  48. 48. “…audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called a backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.”
  49. 49. Blue Card Survey Short Term: 1 2 3 4 5 Long Term: 1 2 3 4 5
  50. 50. After a Speech Magnifying the Impact
  51. 51. Social Media Home Page • Integrate all social media • A repository for event details: – session description – bio and contact information – poll results – presentation slides; – reference materials – blog postings – and more…
  52. 52. execcomms.wikispaces.com
  53. 53. Measurement Matters How to track results and show return beyond simple surveys and ‘smile sheets’
  54. 54. Survey Before and After
  55. 55. One Word Program Evaluations
  56. 56. Three Days Later… • What do you remember about the presentation? • What would you like to hear more of on this topic? “Let the audience guide you” Professional Speaker Motto
  57. 57. Q&A
  58. 58. Ian Griffin @IanDavidGriffin ian.griffin@exec-comms.com

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