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Most substance abuse treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated marketing communications plan – that includes traditional and social media strategies - within your organization.
LEARNING OBJECTIVES: After taking this course, participants will be able to:
1. Understand the basics of branding an organization;
2. Understand what an integrated marketing communications plan is;
3. Provide examples of how social media can be used to support marketing and branding efforts; and
4. Provide examples of how external communications can support marketing and branding efforts.