As you get up and going with the first
phase, you’re figuring things out.
Experimenting and failing. Aligning
with platforms and partners.
But most importantly, you are building a
You need to show that you’re creating
that culture through metrics such as:
Increasing your organic audience
Establishing a consistent and reliable
Seeing a bump in your website traffic as a
result of your content
Early signs of engagement like Likes and Comments
Measures that show your brand awareness
is building through social media mentions
AWARENESS SUCCESS METRICS
By the end of the first year of your
content marketing journey, you
should be ready to change your
An audience that subscribes to your content, saying
“Please market to me!”
In this connection phase, it’s time to
overhaul your metrics by focusing on:
The number of people subscribing to your channels
Lead generation (sales, new employees,
Advocacy through content sharing
Authority through influencers
RELIABLE REACH SUCCESS METRICS
How long does this second phase last?
This will vary a lot by industry, and
specifically by the competition and
information density you are up against.
Learn how to ignite your
content, your marketing,
and your business with
The Content Code.
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“This is the text book for the content marketer
of the future.” — Ryan Hanley
“This book is a game-changer.” — Jay Baer
"The wisdom in this book is a gift
to us." — Emeric Ernoult