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Social Media for Real Estate Professional - ZACD

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Presentation to ZACD on 13th April 2017

Published in: Marketing
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Social Media for Real Estate Professional - ZACD

  1. 1. Social Media for Real Estate Professionals
  2. 2. @ideasandrew 1 handle
  3. 3. 2 Books
  4. 4. Spirit of Service 3 Awards & Portals M E D I A
  5. 5. 4 Domains
  6. 6. 5 Different Careers in 30 years The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. 1987-1993 1993-1998 1999-2005 2005-2009 2010-
  7. 7. 6 Years in Speaking; Training & Consultancy
  8. 8. 7 Teach in CPEs or Adult Learning InsLtuLon
  9. 9. 8 Client
  10. 10. #1 – Content Crea,on Strategy #2 – Social Media Engagement #3 – Personal Branding on Linkedin #0 – Digital Marke,ng Overview
  11. 11. Influencer Marke,ng Digital Marke,ng Overview Search Marke,ng Display Adver,sing Content Marke,ng Social Media Marke,ng Client Rela,onship Marke,ng Niche Digital Marke,ng
  12. 12. #3 - Personal Branding on Linkedin
  13. 13. Concise, ImpacMul Profile Headline
  14. 14. Have an unique Linkedin URL
  15. 15. Well WriSen / Developed Summary 1. Who are you? (Personality) 2. What do you do? (Role) 3. Why I am unique? (X Factor/USP)
  16. 16. Showcase Your Social PorMolio with related links Summary Work Experience
  17. 17. Well Developed Skills & Endorsements Top skills BeSer! Good skills Good!
  18. 18. Well Constructed List of Professional Experience Work Experience Good! Work Achievement BeSer!
  19. 19. Increase Your Connec,on Systema,cally Install this habit! •  Dig out old name cards and look for all of them •  Look out everyone you meet on Linkedin aOer you have received their name cards •  Put your Linkedin URL on your email signature
  20. 20. Recommenda,ons from Customers & Colleagues •  How did you know me? •  What did I do for you? •  How do you feel about my performance? •  What are three work ethics you like? Leading Ques,ons:
  21. 21. Establish Thought Leadership through Long Post •  Have a compelling Ltle •  Insert a engaging visual •  Write with sub headings •  Put conclusion in the beginning •  Share it on your other plaVorms
  22. 22. Involvement in Selected LinkedIn Groups •  Search for topics of interest •  Join in the discussion •  Ask for opinion •  Contribute to open ques,ons •  Share your experience •  Create your own space
  23. 23. Honors and Awards •  Award Name •  Name of Presenter •  Year of Award •  50-word Descrip,on
  24. 24. Language (Dialect) Proficiency
  25. 25. Highlighted Projects
  26. 26. Publica,ons / WriSen Works •  Personal Blog •  Ar,cles to the press •  Contribu,ng author to a book •  Whitepaper •  Wikis •  Media Appearance
  27. 27. Volunteer What have you done? What are you looking for? What do you care about?
  28. 28. “All-Star” Linkedin Profile Cheatsheet ü  Professional Profile Photo (Headshot) ü  Concise, ImpacVul Profile Headline ü  Well WriYen / Developed Summary ü  Well Constructed List of Professional Experience ü  Well Developed Skills & Endorsements ü  Recommenda,ons from Customers, Peers & Colleagues ü  Involvement in Select LinkedIn Groups ü  Highlighted Projects ü  Publica,ons / WriYen Works

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