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DigiMarcon South 2018 Conference Brochure


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DigiMarcon South 2018 Conference Brochure

  2. 2. 2  Imagine if you could align your brand and engage your consumers with the number one activity they perform online multiple times a day before arriving at your site, when they leave and hundreds of times between visits Well, Now You Can! Welcome to a New Generation of Branded Search
  3. 3. WELCOME! TABLE OF CONTENTS © 2018 DigiMarCon, LLC. All rights reserved. DigiMarCon and DigiMarCon South are either registered trademarks or trademarks of DigiMarCon, LLC., in the United States and/or other countries The names of actual companies and products mentioned herein may be the trademarks of their respective owners. This document is for informational purposes only. DIGIMARCON MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT. Welcome .................................................................. 5 Need-to-Know Info .............................................. 6 Conference Services ............................................ 7 Conference Map ................................................. 12 Networking Opportunities ............................. 13 Agenda at a Glance ........................................... 14 Full Agenda .......................................................... 15 Host ........................................................................ 21 Speakers ................................................................ 22 Sponsors / Partners ........................................... 26 Explore Houston ................................................. 28 Stay Connected................................................... 30
  4. 4. WELCOME! 5 Welcome to DigiMarCon South 2018 one of the premiere digital marketing conferences of the year! As a marketing professional, you are already aware that digital platforms are transforming marketing. Executives across every industry are eagerly seeking insights into current best practices as well as guidance and direction in how to maximize exposure in today’s competitive online environment. That is where we – digital marketing professionals – come in. We are asked to provide these business leaders with insights into communication platforms that are seemingly in constant states of change. That is why our annual conference is so important. DigiMarCon South 2018 offers us an opportunity to come together as professionals, compare notes and discuss what is working and what isn’t. Our goal in organizing this conference is to provide you and your peers with genuine value. Not only do we aim to supply you with a wealth of information about the latest digital channels, the latest tools, and the most cutting-edge methodologies, we also want to learn from you. In other words, DigiMarCon South 2018 is a collaborative environment. In addition to you having a chance to hear from – and interact with – some of today’s most sought-after thought leaders in digital marketing space, you will also be given the opportunity to network and share your ideas and insights with your peers. Be sure to join us for the DigiMarCon South 2018 Welcome and Farewell Receptions. As you can see, it is going to be a busy, but rewarding, couple of days. I look forward to meeting with you. Sincerely, Aaron Polmeer Event Organizer & Conference Host
  5. 5. 6 NEED-TO-KNOW INFO You are on a need-to-know basis… and these are the things you NEED to know! 1. Name badges – wear them! Whether you are going to a session, reception, name badges MUST be worn to all functions! Your name badge is your admission ticket! 2. Our wireless network is“JWMarriott_CONFERENCE”and the password is digimarcon. 3. Our Event Hashtag is #DigiMarConSouth. Use this when posting messages in your personal social network accounts and it may be selected to be displayed on the Social Wall. 4. The TINT Social Wall can be accessed at digimarcon-south-2018/.” 5. Need some help? Look for the staff in the orange shirts with STAFF on the back. We are happy to help! 6. Does your device need some juice? Ask a staffer and we’ll direct you to a charging station. 7. Looking for presentations? On Demand will be available at approximately 2 weeks after the conference. You will be sent an email when it is ready. (This is for conference attendees’use only)
  6. 6. CONFERENCE SERVICES 7 JW Marriott Houston 5150 Westheimer Rd, Houston, TX 77056 Registration / VIP / Information Desk Location & Hours Liberty Hall Lobby. Hours: Wednesday, June 6 9:00 AM – 5:00 PM Thursday, June 7 9:00 AM – 5:00 PM Photo Booth / Service Desk Dining Room. Hours: Wednesday, June 6 9:00 AM – 10:00 AM 12:00 PM – 1:00 PM 3:00 PM – 3:30 PM Thursday, June 7 9:00 AM – 10:00 AM 12:00 PM – 1:00 PM 3:00 PM – 3:30 PM Business Center The 24-hour Business Center (Lobby Level) offers a full range of services and supplies including photocopying, printing, scanning, faxing, PC workstations (with high speed internet access). Lost and Found If you have lost an item during the conference, please visit our Information Desk in the Liberty Hall Lobby, for information and assistance. Wireless Access Complimentary Wi-FI is available throughout the conference areas. To access: connect to the network “JWMarriott_CONFERENCE”when you open your internet browser and the password is digimarcon. Building Information Taxi Drop Off Front of the hotel on Westheimer Rd. Valet Parking Valet Parking is available for $39 per day + tax. Self Parking Self Parking is available for $25 per day + tax. ATM Lobby Level. Baggage Check A Baggage Check is available at the Lobby Level. Fitness Center A fully equipped 24-hour fitness center is available to guests on the 5th Floor. Restaurant Reservations Destino Restaurant – (713) 961-1500 South Coast Grill – (713) 961-1500
  7. 7. 8 CONFERENCE SERVICES Find the Information You Need! There are many ways to get the information you need to take full advantage of all that DigiMarCon South has to offer. DigiMarCon Website: Visit the DigiMarCon South website at from your laptop or mobile device for quick access to the website, event tools, session details, and other Conference information. Mobile DigiMarCon:You have two options for accessing DigiMarCon South information from your smartphone: via our mobile-optimized DigiMarCon South website or by downloading our new Bizzabo Mobile Event App for Windows Phone, Apple iOS, and Android. Mobile Event App While the DigiMarCon South website can be accessed by all attendees from any smartphone, we are also offering a new, full-featured event application for Windows Phone, Apple iOS, and Android. Use the mobile app to access the following features and more: §§ Session Information: Access DigiMarCon South 2018 session information. §§ Evaluations: Complete session and overall event evaluations on the go. §§ Social Media: Join the conversation online with our integrated social media tools. Use our event hashtag #DigiMarConSouth to comment directly in real time. §§ Navigate: The Conference map will help you find your way around the venue. Information Desk: Stop by the Information Desk for assistance, located in the Liberty Hall Lobby. Roving Information Staff: Ask for assistance from one of the many helpful event staff in orange shirts located throughout the venue. How Can I Connect With Others at DigiMarCon South? In addition to the great lineup of sessions and content that DigiMarCon offers, networking is one of the most valuable aspects of this event. Here are a few ways that you can easily connect with others: MOBILE APP: The Event Mobile App includes private one-on-one messaging, robust attendee profiles, and social media integration which make for networking at its best. BREAK TABLES: Need an informal place to meet? For your convenience, auditorium and break tables are individually numbered for ease in locating fellow attendees during conference session networking breaks. All break tables are for general use. Scan this tag to download the event app directly to your smartphone
  8. 8. 9 Business Services The 24-hour Business Center (Lobby Level) offers a full range of services and supplies including photocopying, printing, scanning, faxing, PC workstations (with high speed internet access). Wireless Internet Access Your laptop or mobile device equipped with 802.11a/n wireless connects you to the internet in conference areas. Configuration Details Note: Windows 10 and recent versions of Windows should detect the DigiMarCon South 2018 wireless network automatically. • Network ID: JWMarriott_CONFERENCE • Password: digimarcon • Make sure you are not connected to an AD-HOC/Peer-to-Peer network. • Make sure you are in an area that is supporting Wi-Fi. Security and the DigiMarCon South Wireless Network The wireless network at DigiMarCon South is a shared network, designed to require minimal configuration by attendees. We have enabled WPA security protocol, though we do recommend that you be prudent in securing your resources, as you should on any public wireless network. Be A Good Wireless Neighbor In order for DigiMarCon to deliver a robust and dependable wireless experience for all attendees, we ask that you read and follow these best practices prior to connecting to the wireless network: Updates: • Install all critical patches and updates for your operating system. • Download and install the latest anti-virus signatures for your software. • Ensure that your personal firewall software is active. General: Ensure that your system is set to Infrastructure wireless use only and is not associating to, or broadcasting ad-hoc networks. Liability for Damage or Loss of Data DigiMarCon will not be responsible for any damages to your computer or device, or loss. #DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon
  9. 9. 10 CONFERENCE SERVICES DigiMarCon team members are here to serve as your hosts. They welcome your input and will be happy to assist you. Americans with Disabilities Act Requirements All special requests received at least two weeks prior to the conference have been addressed. We will do our best to see that onsite requests are met. If you have a special request onsite, contact a representative at the Information Desk and they will put you in touch with the appropriate staff member. Conference Badges The badge provided to you upon conference registration serves as your pass to sessions, meals and event activities. Please ensure that your name badge is clearly visible during all conference activities at JW Marriott Houston. If you lose your badge, you may request a replacement at the Registration Desk located in the Liberty Hall Lobby. For your personal safety it is highly recommended that you do not wear your conference badge outside of the conference venue. Lost and Found If you have found an item, note the location where it was found and turn the item in to the Information Desk in the Liberty Hall Lobby. Found items will be turned into DigiMarCon South security each night. Meals Regular meals will be served in the Dining Hall, except for the Welcome and Farewell Receptions which will be served in Austin Room. The following are meal times: Wednesday, June 6th Welcome Refreshments – 9:00am to 10:00am Luncheon – 12:00pm to 1:00pm Afternoon Refreshments – 3:00pm to 3:30pm Welcome Cocktail Reception – 5:00pm to 7:00pm Event Photographer A professional photographer will be on hand during the conference to capture the activities, people, and spirit of DigiMarCon South. Photos taken during the conference may or may not be used in immediate or future promotions of the event. Should you prefer that your image not be used for promotional purposes, mention your preference to the photographer immediately. Photography, Video and Cellular Phone Guidelines Out of respect for our presenters, we ask that no flash photography, video, and/or audio recorders or laser pointers be used during any sessions. Video recording is not allowed in any DigiMarCon South session or master class. Cell phones should not be used during any conference session or master class and should be turned to the silent mode before entering the Auditorium. Thursday, June 7th Welcome Refreshments – 9:00am to 10:00am Luncheon – 12:00pm to 1:00pm Afternoon Refreshments – 3:00pm to 3:30pm Farewell Cocktail Reception – 5:00pm to 7:00pm
  10. 10. 11 Security The safety and security of all of our attendees is our first priority, therefore we request your cooperation in the following areas: §§ Please clearly display your conference badge at all times while in the venue. Persons without their badge will not be allowed into DigiMarCon South events.. §§ Do not bring unnecessary items into conference sessions (recording devices, video cameras or laser pointers). §§ Do not leave bags, briefcases, laptop cases unattended at any time. §§ Do not leave valuable items unattended. §§ Whenever possible, do not bring valuable items to the conference. Utilize the safes or lockboxes provided at your hotel. §§ Immediately report any suspicious behavior to a security officer or event staff member. Security – Alcohol Policy Attendees are expected to manage their own level of alcohol consumption responsibly and comply with federal, state, and local laws regarding the use of alcohol. Attendees are expected to take advantage of alternative transportation when necessary. You are responsible for your own behavior during the event and after leaving the event facility. You may be held liable under state and local law if you drink and drive or if you become intoxicated and damage property or injure others. Smoking Areas To provide a safe and healthy environment, JW Marriott Houston is a non-smoking facility. All interior areas are designated as non-smoking areas. Please utilize designated smoking areas outside the hotel. Houston Information and Attractions Check out all that Houston has to offer on Pages 28 to 29 of this Guide. Visit one of the Visitor Information Centers in Houston for assistance. Additional information about Houston can be found on the DigiMarCon South website at: Online Evaluations Your feedback is extremely important to us. Please help us continue to improve DigiMarCon Conferences by letting us know what you think. Evaluations can be completed in the following ways: §§ On the fly from our mobile event app §§ Via the DigiMarCon South website at #DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon
  12. 12. NETWORKING OPPORTUNITIES 13 Whether it’s engaging with fellow marketers over a cocktail (or a few!) at our Cocktail Receptions, or picking the brains of some of the industry’s brightest thought leaders during our Networking Breaks, DigiMarCon South 2018 provides ample opportunities throughout our events to grow relationships and build opportunities. Here is a breakdown of what you can expect to experience at DigiMarCon South 2018: Welcome Cocktail Reception To top off a fantastic day of learning and networking, kick back and relax at the Welcome Cocktail Reception in the Austin Room at the JW Marriott Houston. The Welcome Cocktail Reception is the perfect place to mingle with your fellow digital marketing peers, industry thought-leaders and the DigiMarCon crew before the event revs into high gear on Thursday. June 6: 5:00pm – 7:00pm, Austin Room AM/PM Refreshment Breaks & Luncheons June 6 – 7: Dining Room Structured networking before and after general sessions and master classes, including AM/PM Refreshment Breaks and Luncheons. You’re provided scheduled daytime opportunities to get to know the people you connect with via social networks—up close and personal. No need to skip presentations to network; we built these breaks into the schedule. Farewell Cocktail Reception Before heading back to the office to implement all of the great new strategies and tactics you’ve learned, to top off a fantastic conference of learning and networking, kick back and relax at the Farewell Cocktail Reception at the Austin Room in the JW Marriott Houston. Share takeaways and stories with industry colleagues, speakers and the DigiMarCon team over a glass or two. After an intense couple of days of learning and networking, what better way is there to wind down? June 7: 5:00pm – 7:00pm, Austin Room
  13. 13.  14 AGENDA AT A GLANCE Wednesday, June 6th, 2018 Master Classes 9:00am – 9:50am Registration Check-in, Welcome Refreshments & Networking Dining Hall 9:50am – 12:00pm Master Classes Auditorium 12:00pm – 1:00pm Networking Luncheon Dining Hall 1:00pm – 3:00pm Master Classes Auditorium 3:00pm – 3:30pm Refreshments & Networking Break Dining Hall 3:30pm – 5:00pm Master Classes Auditorium 5:00pm – 7:00pm Welcome Cocktail Reception Austin Room Thursday, June 7th, 2018 General Sessions 9:00am – 9:55am Registration Check-in, Welcome Refreshments & Networking Dining Hall 9:55am – 12:00pm General Sessions Auditorium 12:00pm – 1:00pm Networking Luncheon Dining Hall 1:00pm – 3:00pm General Sessions Auditorium 3:00pm – 3:30pm Refreshments & Networking Break Dining Hall 3:30pm – 5:00pm General Sessions Auditorium 5:00pm – 7:00pm Farewell Cocktail Reception Austin Room Find out what’s in store at DigiMarCon South 2018
  14. 14. 15 FULL AGENDA Wednesday, June 6th, 2018 Master Classes Wednesday Overview 9:00am – 9:50am Registration Check-in, Welcome Refreshments & Networking Dining Room 9:50am – 12:00pm Master Classes Auditorium 12:00pm – 1:00pm Networking Luncheon Dining Room 1:00pm – 3:00pm Master Classes Auditorium 3:00pm – 3:30pm Refreshments & Networking Break Dining Hall 3:30pm – 5:00pm Master Classes Auditorium 5:00pm – 7:00pm Welcome Cocktail Reception Austin Room 6 Access: Restricted entry to VIP, All Access and Master Class Pass Holders only. Main Conference Pass Holders that would like to attend a Master Class can request a Master Class Pass from a staff member at the Registration Desk in the Liberty Hall Lobby. (subject to availability, additional fee applies). 9:00 AM – 9:50 AM ……….……………………......….…………………........... Dining Room Registration Check-in, Welcome Refreshments & Networking Check-in at the Registration Desk and collect your DigiMarCon South 2018 Badge Pass and tote bag. 9:50 AM – 10:00 AM • Auditorium Conference Kick-off and Opening Remarks Conference Kick-off and Welcome by Andrew Chow, DigiMarCon South 2018 Conference Emcee. 10:00 AM – 11:00 AM • Master Class • Auditorium Digital Marketing Persona Master Class Master Class Facilitator: Andrew Chow, Managing Director, Ideas & Concepts What type of Digital Marketing Manager are You? No one knows what shaped our personality or why we think, speak and behave in a certain way. It forms our world, the way we respond to the world around us and with the people we love, avoid and work with. Our personality determines the preference of our digital marketing strategies and also determines the kind of content creation for our social media engagement. This master class highlights the key personality differences and how it affects our strategy and focus on the prospect and consumers. “ 15
  15. 15. 16 Wednesday Cont. 11:00 AM – 12:00 PM • Master Class • Auditorium Social Media Strategy Master Class Master Class Facilitator: Jeff Turnbow, Marketing Consultant, TURNBOW, INC. Creating WOW! Moments In Your Marketing Plan Social media interrupts all communication channels thereby creating constant challenges for marketing in the digital age. Brands are searching for new dynamics for their approach to the consumer. Described as“one of the most dynamic and inspiring sessions”, Jeff will discuss and analyze some of the biggest“WOW”moments. This session is designed to inspire new ideas to fuel your social media strategy. In this presentation, learn how to analyze how companies have used different strategies to interrupt and reach specific targets; Develop an actionable digital strategy that aligns with your business goals; Find solutions to current strategic hurdles and expand your professional digital network by connecting with peers. 12:00 PM – 1:00 PM ………...………….…………......…...............................…... Dining Hall Networking Luncheon 1:00 PM – 2:00 PM • Master Class • Auditorium Chatbot Marketing Master Class Master Class Facilitator: Arvell Craig, Chief Executive Officer, Chatbot Funnels In 2016, Facebook opened their Messenger Platform to developers and chatbots. Today chatbot technology is changing how businesses nurture leads through the sales process. Learn the specific steps to automating your sales funnels with Facebook Messenger. Tap into the 1.3 billion messenger users and instantly improve your advertising ROI. 2:00 PM – 3:00 PM • Master Class • Auditorium Brand Storytelling Master Class Master Class Facilitator: Clover Carroll, Chief Executive Officer, New Story Media Why is the marketing world buzzing about“story”? Story is the most effective means of human communication. It’s a sense making mechanism that helps you convey an idea without making your audience burn too many mental calories. This method goes hand-in-hand with Inbound Marketing. In this robust Master class, Clover Carroll will relate how he uses his unique storytelling process to draw an audience into the message being conveyed. You’ll leave this class equipped with practical tips on how to implement the powerful marketing tool of storytelling, including how to use storytelling to increase your brand exposure and create brand authority through the creation of valuable content. 3:00 PM – 3:30 PM ……….……………………….....…….................................… Dining Hall Refreshments & Networking Break FULL AGENDA 16
  16. 16. 17 #DigimarconEast • Wireless Network: DIGIMARCON • Password: east2016 3:30 PM – 4:55 PM • Master Class • Auditorium Creativity in Marketing Master Class Master Class Facilitator: Allen Gannett, Chief Executive Officer, TrackMaven Flashes of Genius - Learning the Art and Science of Creativity. The standard view of creativity is one of constant brainstorming punctuated by sudden flashes of genius - it is not something you can be intentional or methodical about. This talk will disprove this, explain how flashes of genius actually happen and provide ways any creator can increase their odds of having one. The talk is based on two years of research for Gannett’s upcoming book The Creative Curve (June 2018, Penguin Random House). As part of this, he interviewed dozens of the world’s leading creatives such as celebrity chefs, multi- platinum musicians, billionaire entrepreneurs, and fine artists. In addition, he talked to the leading scientists and academics who study the field. Based on this, he found four patterns— The Four Laws of Creative Curve—that all creatives engage in. These laws are not only scientifically valid, but can be followed by any aspiring creative. This talk will give a sneak peek into Gannett’s research and an early look at how you can leverage it. Key Takeaways. You will learn the neurological and psychological mechanisms behind flashes of genius. How you can learn to have more of these so-called aha moments through the mass consumption of content. How famous creators engage in a strategy called“the 20% principle”that is accessible for anyone. 4:55 PM – 5:00 PM • Auditorium Master Classes Wrap-Up After a day of high impact Master Classes, Andrew Chow, DigiMarCon South 2018’s Conference Emcee will wrap-up and conclude Day 1. 5:00 PM – 7:00 PM ……….……………………….....……...............................…Austin Room Welcome Cocktail Reception #DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon
  17. 17. 18 #DigimarconEast • Wireless Network: DIGIMARCON • Password: east2016FULL AGENDA Thursday, June 7th, 2018 General Sessions Thursday Overview 7 9:00am – 9:55am Registration Check-in, Welcome Refreshments & Networking Dining Room 9:55am –12:00pm General Sessions Auditorium 12:00pm – 1:00pm Networking Luncheon Dining Room 1:00pm – 3:00pm General Sessions Auditorium 3:00pm – 3:30pm Refreshments & Networking Break Dining Hall 3:30pm – 5:00pm General Sessions Auditorium 5:00pm – 7:00pm Farewell Cocktail Reception Austin Room 9:00 AM– 9:55 AM …………………….…………………..........…………….……Dining Hall Registration Check-in, Welcome Refreshments & Networking If you haven’t done so already, check-in at the Registration Desk and collect your DigiMarCon South 2018 Badge Pass and tote bag before General Sessions commence. 9:55 AM – 10:00 AM………………….………………………………….…........…Auditorium Day 2 Overview Day 2 Overview by Andrew Chow, DigiMarCon South 2018 Conference Emcee. 10:00 AM – 11:00 AM • Panel • Auditorium Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge in 2018 Jeff Turnbow, Marketing Consultant, TURNBOW, INC. The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts are seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts. 11:00 AM – 11:30 AM • Keynote Address • Auditorium The Convergence of Blockchain and Content Marketing Leah Faul, Founder and Digital Marketing Director , 15000 Cubits The blockchain wave isn’t going anywhere, and now is the time for content marketers to catch on and adapt. Blockchain technology has the ability to completely transform the digital marketing industry. This session covers the top five potential opportunities content marketers need to know about the crypto craze, and the ways in which this technology impacts transparency, audience targeting, and more. 18
  18. 18. 19  11:30 AM – 12:00 PM • Keynote Address • Auditorium Extracting LinkedIn Data to Reduce Ad Spend Ashley Johnson, Chief Executive Officer, Mouth Marketing During this presentation attendees will takeaway how to extract more data from LinkedIn with some simple tools, how and where to use this data for maximum benefit, and the secret to achieving a lean advertising strategy. 12:00 PM – 1:00 PM …...………………………...…….......................................... Dining Hall Networking Luncheon 1:00 PM – 1:40 PM • Keynote Address • Auditorium The Mechanics of Implementing Multi-Touch Attribution Model using Marketing Technology Sameer Khan, Director of Marketing Analytics Operations, Direct Energy “Marketing Attribution”is no longer a buzzword, but a business imperative. It’s also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data. In this session, we will dive into multi-touch attribution challenges and provide a plan of action to surface insights you’ll need to evolve your marketing performance. You will learn how Sameer Khan’s award-winning marketing operations team was able to partner with Sales and Finance to implement a multi-touch attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process. 1:40 PM – 2:20 PM • Keynote Address • Auditorium Fixing the Unfixable Doug Pullman, Director Global & Digital Marketing, K2 A case study that looks K2’s global marketing program, and what state it was in prior to May 2017; identify the challenges we faced across our Digital marketing team and how we went about correcting it. Focussing on how we stripped down our martech stack, our entire website and built from the ground up to lay a solid foundation for the future after a decade of neglect; how we simplified our buyers jouney to work across all mediums to provide an omni-channel customer experience. 2:20 PM – 3:00 PM • Keynote Address • Auditorium Magnifying Your Brand on Linkedin Andrew Chow, Managing Director, Ideas & Concepts How to increase visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission into a prominent summary, portfolio and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from client to vendors to partners to potental hirers. This seminar will guide you on 10 areas of Linkedin profiling to tranform you into an All-Star status with a higher Social Selling Index. 19 #DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon
  19. 19. Thursday Cont. 3:00 PM – 3:30 PM …...………………………...……............................................ Dining Hall Refreshments & Networking Break 3:30 PM – 4:00 PM • Keynote Address • Auditorium Why Customer Generated Content Marketing is Perfect for the Modern Customer Journey Tim Sae Koo, Chief Executive Officer, TINT There has been a shift in the buying behavior of the modern consumer. To win a modern consumer means to reach them at the right time, right place, and with the right content. The last 10 years has seen some companies thrive and others die because of their choices on innovation and customer experience. In this talk, we will discuss the marketing strategies to remain competitive and stand out among consumers that are demanding more trust, authenticity, and involvement in the brands they choose. 4:00 PM – 4:55 PM • Keynote Address • Auditorium Know Your Customers, Before It’s Too Late: Five Paths to Brand Success Tim Hayden, President & Co-Managing Partner, Brain+Trust Partners Artificial intelligence and mobility have already reshaped the many ways in which customers search, discover and purchase goods and services. The additional challenges of GDPR and data privacy rules being re-shaped by public policy around the world will require brands to change course in business operations and marketing as new technological possibilities are being brought to market today. Such change is not all about mobile apps, marketing automation and chatbots, though. Let’s discuss the critical need to truly know your customers, how today’s marketers may have an advantage in this brave new world, and how you must leverage these abrupt shifts in commerce and consumer behavior through data unification, audience intelligence and personalization in order to scale your business over the coming 18 months. 4:55 PM – 5:00 PM • Auditorium Conference Wrap-Up and Close After a day of high impact Keynote presentations, Andrew Chow, DigiMarCon South 2018’s Conference Emcee will wrap-up and conclude the Conference. 5:00 PM – 7:00 PM ……….……………………………………......……...………Austin Room Farewell Cocktail Reception 20 FULL AGENDA
  20. 20. 21 #DigimarconEast • Wireless Network: DIGIMARCON • Password: east2016HOST Aaron Polmeer@aaronpolmeer Chief Executive Officer, Search Experiences & Event Manager & Conference Host, DigiMarCon A serial entrepreneur, Aaron Polmeer is Search Experiences™ Founder and CEO, a recognized leader and pioneer in Branded Search. During his tenure, he has built Search Experiences™ assets through securing key client relationships, assembled world- class technical and management teams, built a global partner channel, supervised the successful development and commercialization of Search Experiences™ solutions and secured the support of the investment community. Aaron is also the Owner, Event Manager and Conference Host of the DigiMarCon Digital Marketing Conference series, responsible for overall event management, including marketing, creative, content, domestic and international market expansion, fostering strategic partnerships and securing corporate sponsors. He also handles Event Management for the Sales Summit and TECHSPO Technology Expo Event Series. Aaron holds an MBA from the Australian Graduate School of Management and University of Chicago Booth School of Business and a Bachelor’s Degree in Electronic Commerce. COMPLIMENTARY VIP PACKAGE New Search Experiences™ clients finalized prior to December 31st, 2018 will receive the following complimentary VIP package to attend and participate in DigiMarCon Cruise 2019 (departing for the Caribbean from Orlando, Florida) from July 7 - 14, 2019; AIRFARES §§ Round trip, coach class, airfare tickets from home city to Orlando, FL TRANSFERS §§ Round trip transport transfers from Orlando Airport to Port Canaveral, FL CRUISE PACKAGE §§ 7 nights Royal Caribbean all-inclusive cruise on the‘Harmony of the Seas’Cruise Ship, ocean view stateroom, double occupancy for Client Representative and Guest, visiting CocoCay (Bahamas), Costa Maya (Mexico), Roatan (Honduras) and Cozumel (Mexico). CONFERENCE PASSES §§ 2 x DigiMarCon Cruise 2019 VIP Passes DigiMarCon Cruise 2019 Conference will showcase new Search Experiences™ Branded Search Solutions. Selected clients will also be included in a panel discussion on Branded Search Applications and Industry Insights.
  21. 21. 22  Allen Gannett Chief Executive Officer, TrackMaven Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics service whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the“30 Under 30”lists for both Inc. and Forbes. He is contributor for and has an upcoming book The Creative Curve, on the disciplined pursuit of creativity, coming out in June 2018 from Crown, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune. Andrew Chow Managing Director, Ideas & Concepts Andrew Chow is known to be pragmatic, visionary, competitive, intuitive and giving. While he is a successful social media and public relations strategist, entrepreneur and speaker based in Singapore, he is also the best-selling author of a highly popular series of books: Social Media 247, Public Relations 247 and Personal Branding 247. Andrew has spoken in over 15 countries within 5 years and addressed more than 20,000 people on Digital Marketing, Personal Branding, Enneagram, Public Relations and Branding. Andrew’s career of 30 years; has seen him work with an array of clients including AXA Insurance, Abbot Medical Optics, Singtel and Sony Pictures, M1, Starhub, and Sennheiser. Andrew had more than 300 interviews and features about him or his business since 2005 from more than 40 local and regional media. He is listed as the Top 10 Most Influential Speaker in Singapore in 2013 by the Singapore Business Review. He won the Spirit of Enterprise in 2008 and the Successful Entrepreneur in 2010. Arvell Craig Chief Executive Officer, Chatbot Funnels Arvell Craig is a marketing consultant, coach and entrepreneur. Since 2001 he’s been actively helping businesses with digital marketing. As an early adopter of chatbots technology, Arvell helps companies create messenger funnels that take leads on interactive journeys to become qualified opportunities. Arvell’s company Chatbot Funnels, partners with digital marketing agencies to help them leverage the power of messenger marketing for their customer acquisition campaigns. Ashley Johnson Chief Executive Officer, Mouth Marketing Ashley Johnson is an entrepreneur and speaker, she founded Mouth Marketing in 2015 to help businesses reach their full potential through strategic lean marketing tactics and improved processes. Her first experience with entrepreneurship took place while still in high school where she developed and sold custom myspace pages for friends in school. While continuing her education she had a side hustle helping small businesses with their social media. Today, she focuses on sharing insights and helping more businesses find success with lean marketing. SPEAKERS DigiMarCon South 2018 speakers and instructors are some of the foremost thought leaders and innovators in the industry.
  22. 22. 23 Clover Carroll Chief Executive Officer, New Story Media Clover Carroll is the CEO of New Story Media, an award-winning marketing agency. He has filmed and produced for large networks such as National Geographic, Investigate Discovery and Discovery Channel as well as hosted his own television show. His 15 year experience in film brought him to the realization that many businesses have a hard time telling their story, so he created a storytelling process that helps businesses clarify their message, create powerful marketing material, engage their customers and grow their business. Clover specializes in Inbound Marketing, and enjoys helping businesses tell their story. Doug Pullman Director Global & Digital Marketing, K2 Doug is an award-winning data-driven marketer and Director of Global Demand Generation at K2. Most recently he was a Senior Consultant at The Pedowitz Group and has held a number senior marketing leadership positions at a number of large U.S. based companies overseeing everything from SEO, SEM, Programmatic Advertising, Marketing Automation, CRM and web development with a strong focus on personalizing marketing and driving growth. Jeff Turnbow Marketing Consultant, TURNBOW, INC. Jeff Turnbow is a best-selling author and editor’s choice award recipient for Mastering the Art of Success with world renown author and business icon, Jack Canfield. He was recently featured on a ThoughtLeader program for Fox, CNN, and MSNBC. Turnbow’s background is packed with certifications from Google, Harvard, Cornell, LinkedIn University, and more than 900 peer recommendations. He serves as CEO/Consultant for his consulting, training, and marketing firm under his last name - TURNBOW. Turnbow is one of our most inspiring speakers and highly sought after business growth consultants. His keynote speaking includes topics such as: Motivational; Sales; Customer Service; Transformational Leadership; Social Media and Digital Marketing Strategy. Leah Faul Founder and Digital Marketing Director, 15000 Cubits Leah Faul is an innovative digital strategist, and the founder of 15000 Cubits, an SEO and digital marketing agency. Prior to this, Leah drove growth that tripled the size of Houston’s largest private moving company, 3 Men Movers, and then served as Chief Marketing Officer for a global tech startup, HelpCentral. Leah also serves as president of the Houston Interactive Marketing Association and was recently named one of the top 75 Software- as-a-Service (SaaS) influencers nationwide. A personal passion of hers is cryptocurrency and blockchain, and she’s fascinated by the impact she believes it will have on the digital marketing industry. #DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon
  23. 23. 24  Speakers Cont. Sameer Khan Director of Marketing Analytics Operations, Direct Energy Sameer Khan is an award winning leader focused on building and optimizing demand gen engines for revenue growth. He has helped IBM, Alert Logic, Rackspace, Macys, Toys”R”Us, Golds Gym, Toyota, Pokomtel, Tmobile and several others in building their analytics and digital strategy, vision, and infrastructure. Sameer has been called a top 100 big data analytics influencer on the web. Sameer owns Keywebmetrics Blog (#6 digital analytics blog) & has led several marketing and analytics organizations. Presently he runs Direct Energy’s marketing analytics operations org. Tim Hayden President & Co-Managing Partner, Brain+Trust Partners Tim Hayden has two decades of experience leading high growth technology firms and marketing agencies. Before Brain+Trust Partners, he headed marketing at Zignal Labs, a real-time media intelligence platform. He is also former head of the Mobile program at Edelman Digital in North America. Tim has served as a catalyst for transformational change in some of the world’s leading brands, including Dell Technologies, Bacardi USA, McDonald’s, ExxonMobil, Hilton Worldwide, Kraft Foods, and Walmart. He is co-author of The Mobile Commerce Revolution (QUE Biz Tech, October 2014), lives in Austin with his wife and son, and he hasn’t owned a car since 2003. Tim Sae Koo Chief Executive Officer, TINT Tim Sae Koo is the CEO and co-founder of TINT, a content marketing platform that has helped over 5000+ brands in 172 countries deliver trust across all customer touchpoints by humanizing their marketing with authentic customer generated content. SPEAKERS
  24. 24. 25  25 Your team is maxed out! You need more clients, but can't hire any more staff. What to do?! • • NIRVANA! WordStream is doing the heavy lifting, your team is managing more accounts than previously possible AND you're less stressed! WordStream joins the team and doubles client load per person - while reducing time to service. STAGE 1 Your agency has it's first digital advertising client. Congratulations!
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  27. 27. EXPLORE HOUSTON With the hundreds of things to do in the Houston area, choosing where to go and what to see can be overwhelming. Here are the 10 best Houston attractions when exploring the Bayou City. Tour the Johnson Space Center The Lyndon B. Johnson Space Center, home of the NASA astronaut corps, is located in Southeast Houston. The center spans 1,620 acres and consists roughly 100 facilities. Tourists can experience a simulation of a zero-gravity environment in the Living in Space exhibit or encounter a virtual rocket launch complete with exhaust at the Blast Off Theater. Visit the Houston Zoo Sheltering over 4,500 animals and 900 species, the Houston Zoo is one of the most visited zoos in the nation. Spend the day strolling through the facility’s beautifully landscaped grounds, or enjoy a more hands-on encounter by scheduling a guided tour. Tour experiences range from feeding a giraffe to shadowing a staff veterinarian for an entire day. Stroll Around the Museum District The Houston Museum District refers to the collection of museums, galleries, and cultural centers located within a 1.5-mile radius of Hermann Park. The Museum of Fine Arts, Houston, which also houses the Bayou Bend Collection and Gardens, boasts a collection of roughly 60,000 pieces. Just a few blocks away is the Health Museum, home to Houston’s first and only 4D theater. Other area attractions include the Holocaust Museum, Houston Center for Photography and the Lawndale Art Center. Have a Little Fun at Kemah Boardwalk Since the closing of Six Flags Astroworld, Kemah Boardwalk is now Houston’s nearest and largest amusement/entertainment park. Largely occupied by hotels and restaurants, Kemah Boardwalk is an ideal place to entertain the entire family. Dining options include Landry’s Seafood House, the Cadillac Bar and Saltgrass Steakhouse. Attractions such as a Ferris wheel, train ride, and a carousel are all individually priced. Houston 28
  28. 28. 29 Go on a Walking Tour of Montrose One of Houston’s most demographically diverse regions, Montrose has become the city’s hub of vintage shopping, live music, and LGBT activism. Restored mansions and bungalows, tree-lined boulevards, and an antique mall make this neighborhood a unique, pedestrian-friendly tourist spot. Eat Delicious Tex-Mex Houston might not have invented the fajita, but it sure has mastered it. With hundreds of amazing Tex-Mex restaurants throughout the city, there’s no excuse not to get your fill. Check out the Original Ninfa’s on Navigation to experience some culinary history, or try any other of the city’s best Tex-Mex restaurants for a taste of Houston’s most famous cuisine. Don’t forget the breakfast tacos or queso. Hang Out at Discovery Green A splash of vegetation in Houston’s otherwise concrete and glass-laden downtown, Discovery Green is more than just a pretty park. With concerts, exercise classes, special events and more, the 12-acre green space has tons of activities for people of all ages. Check out the park’s events calendar, or just swing by to take a stroll. It’s worth the trip. See the Sharks at the Downtown Aquarium Discover over 400 species of marine life and dine alongside a 150,000-gallon, two- story tank at the Downtown Aquarium. Witness White Tigers lounging about, pet a stingray, or go on an exhilarating train ride through the Shark Voyage. Wrap up the evening by feasting on seafood entrees, steaks and decadent desserts in the aquarium restaurant. Go Shopping in the Galleria Mall The Galleria Houston is an upscale shopping mall centrally located just outside the 610 Loop in Houston’s Uptown District. The retail center is anchored by Macy’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue, and occupies such high-end tenants as Tiffany and Co., Dior, Louis Vuitton and Yves Saint Laurent. Take a Bike Ride Down Buffalo Bayou Despite its reputation for being a car-filled concrete jungle, Houston has a number of great green spaces and hike and bike trails. The Buffalo Bayou itself stretches from just outside the 610 Loop all the way into the center of the city, and the park — which begins at Shepherd Drive — offers some breathtaking views of the downtown skyline. Don’t have a bike? You can rent one using the city’s bike-share program Bicycle. Docking stations are located near the trail at Jackson Hill and Memorial Drive (300 Jackson Street) and at the Sabine Bridge (190 Sabine Street). #DigiMarConSouth • Wireless Network: JWMarriott_CONFERENCE • Password: digimarcon
  29. 29. 30  What are the best ways to Stay Connected at DigiMarCon South? Our DigiMarCon South App! It really is the best way to connect, so be sure to download if you haven’t already. The app is supported on iPhone and Android and plugs directly into LinkedIn. Use it to: §§ Plan who to meet: Join the community, find out who’s attending and pinpoint potential connections. §§ Socialize: Communicate with fellow attendees and connect with them on your social networks. §§ Stay up to date: Browse the agenda and mark your favorite sessions. To join our networking community, follow the steps below: 1. Download Bizzabo (iPhone, Android) – 2. Launch the app and search for DigiMarCon South 2018 3. Click the event icon 4. Click the“Join”button Twitter – You can us at @digimarcon using #DigiMarConSouth hashtag. Join in! Facebook – We’re digimarcon on Facebook ( Free Wi-Fi Wireless password is digimarcon (case sensitive) and will be FREE in all locations! Network name is JWMarriott_CONFERENCE. Are you on other networks? You can find us there too! LinkedIn ( Google Plus ( Pinterest ( Instagram ( Download the DigiMarCon South App! STAY CONNECTED
  30. 30. #DIGIMARCON • Wireless Network: DIGIMARCON • Password: digimarcon15 3131 SAVE THE DATE ORLANDO, FL - JULY 7 - 14, 2019 7 Night Cruise onboard the Royal Caribbean‘Harmony of the Seas’ Cruise Ship visiting CocoCay (Bahamas), Costa Maya (Mexico), Roatan (Honduras) and Cozumel (Mexico). DON’T WAIT, RESERVE YOUR CABIN TODAY!
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