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Ibrahim Atiya
Dubai, United Arab Emirates
Mobile: + 971 – 506837275, E-mail: ibrahimelsginy@gmail.com
A competent sales and marketing professional with expertise in developing and implementing business strategy and
retail marketing plan in lifestyle, consumer durables and pharmaceutical industries. Seeking opportunity to take the
responsibility of leading the sales and marketing team of a growth oriented SME.
Career Synopsis
 A dynamic sales and marketing professional with 12 years’ experience in MENA and 10 years’ in UAE.
 Managing more than 20 mono brand boutique and multi brand stores dealing 10 consumer durable brands.
 A consistent outperformer in meeting targets; achieved 30% annual growth rate in a pessimistic market.
 Expertise in planning, implementing and leading start-up and turnaround projects in retail industry.
 Handled negotiation with stakeholders in supply chain for brands like Samsonite, Hartmann etc.
 A proficient team player with effective interpersonal, training, motivation and leadership skills.
Key Competencies
Business Strategy Market Development Brand Management
Client Relationship Market Intelligence Trend Analysis
Media Planning & PR Merchandising Plan Retail Planning
Domain Skills
o Strong skills to pick key market drivers and to develop strategy around them to penetrate into market.
o Developing Key Performance Indicators (KPI) for analyzing brand performance and appraisal of sales force.
o Planning and implementing promotion schemes for increasing market share in retail industry.
o Sound excel skills and expertise to manipulate large volume of data to analyze and forecast market trend.
o Picking suitable channel for launching premium brands and building strategic operational infrastructure.
o Finding optimum mix of products and brands in portfolio to ensure budgeted sales revenue and profit.
Work History
Grand Stores LLC, Dubai, UAE January 2012 – Present
Job Title: Asst. Department Manager - Luggage Industry: Lifestyle – Travel bag
Deliverables & Accomplishments:
o Strategic and executive leadership to the distribution team of Samsonite, American Tourister, Hartmann and
High Sierra in UAE.
o Prepared and executed the business plan and marketing strategy for company’s business diversification into
luggage segment.
o Achieved the highest ever growth in sales revenue of the company and maintained a sustainable average
growth rate in last 3 years.

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o Restructured retail shop format from multi brand stores to mono brand boutique without compromising
total sales revenue and profit margin.
o Planned and managed launching of ‘High Sierra’ brand of active, ‘lifestyle’ and ‘outdoor backpacks’ in UAE
market through premium lifestyle outlets, hypermarkets and other distribution channels.
o Served as a strategic advisor to the leadership team of sister concerns on their product launch in Jordan and
KSA.
o Developed induction plan, training manual and performance appraisal system for employees in marketing
and sales department.
o Conducted regular training and motivating sessions for 120+ employees in the department at different levels
including key account managers, brand managers, retail sales forces, wholesale supervisors, back office team,
service technicians.
o Maintaining inventory position at optimum level after considering carrying cost, logistic support, lead time
and demand forecast.
o Developing strategies and plan of action to direct company sales team for meeting company’s set targets.
o Track and analyze market trends and competition in order to come out with plans to increase market share.
o Achieve the overall revenues targets of the company and creation of new revenues streams for future.
o Responsible for setting company’s annual targets and marketing plan in line with long term objectives.
Grand Stores LLC, Dubai, UAE April 2005 – December 2011
Job Title: Brand Manager - Samsonite Industry: Lifestyle – Travel bag
Deliverables & Accomplishments:
o Monitoring, measuring and managing brand equity.
o Handle brand portfolio according to the market development strategy of the company.
o Responsible for consistent brand performance and monitoring brand awareness and closeness.
o Implement brand global guidelines in all sectors including premium retail and distribution.
o Generate and propose business development initiatives (BDIs) for the brand based on market feedback.
o Develop advertising and sales promotion plans for the brand.
o Design and implement brand visual merchandising calendar and practices.
o Develop and train professional sales team at all levels.
o Inventory management and logistics.
o Plan, coordinate and manage promotional events and campaigns.
o Brand promotion through market communication, media and sales visibility
o Prepare and send brand performance report to manager –marketing.
ABC Pharma Limited, Egypt June 2003 - April 2005
Job Title: District Supervisor - Medical Industry: Pharmaceutical
Deliverables & Accomplishments:
o Leading a team of 10+ medical representatives, allocating their weekly targets and reviewing results.
o Arranging appointments with doctors, pharmacists and hospital medical teams.
o Making presentations to doctors, practice staff and nurses in hospitals and pharmacists in the retail sector.
o Gather information about competitor activity, competitor products and communicating the same to manager.
o Reporting manager about market feedback, environment and opportunities.
o Monitoring the performance of team and recommend required skills training.

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o Promote and highlight new products through marketing events in medical schools and conferences.
o Payment collection and settling.
o Preparing monthly performance report of the team.
Academic Credential
 Bachelor of Science with specialization in Anatomy & Physiology from Al Azhar University, Cairo, Egypt in 2003.
 Certificate course in Advanced Sales and Customer Care Management.
 Completed Advanced Microsoft Excel course.
 Certification in Business English
Professional Development Training
 Completed Key Managerial Skills Training for new mangers.
 Attended workshop on Behavioral Interviewing Skills.
 Participated in training session on Emotional Intelligence
Software Proficiency
 Oracle EBS – ERP
 Microsoft Office
Linguistic Proficiency
 English
 Arabic
Personal Dossier
Date of Birth : 16th April 1980
Gender : Male
Marital Status : Married
Nationality : Egyptian
Driving License : Valid UAE Driving License
Visa Status : Employment.
Reference available on request.