1. Kamal Akhter
E-Mail: kamal.akhter@rediffmail.com Phone: 91-9891393368
An Overview
 A competent candidate with substantial amount of exposure to Sales, marketing, Modern Trade &
General Trade distribution especially in FMCG and food sector.
 Presently working at Delhi with Olive Tree Trading Pvt. Ltd As Area Manager
 Established strong relation with modern format chains across North India.
 Established sales and distribution network across Bihar and Jharkhand.
 Gained exposure to identify retail communication area/tools and develop long-term relationships
with retail outlets.
 Gained exposure to manager large retail chain and the buyer
Professional Experience
Olive Tree Trading Pvt. Ltd (July ‘14 – Till date)
As Area Sales Manager
Key Highlights:
 Overall responsivity for both GT and MT market
 Developing Channel and partners to spread across NCR and North India
 Responsible for new client acquisition and development.
 Plan for trade marketing, off-take and promotions
 Recruit, train and develop people across the region
 Over all responsible for MIS, business plan and deliver
 Develop premium and niche product channel and deliver
 Products includes Olive Oil, Tofu, Soya Milk, Pasta, Almond Milk, Muesli etc.
Professional Experience
Eastern Condiments Pvt. Ltd- (August’10 – June ‘14)
As Key accounts manager (North)
Key Highlights:
 Overall responsible for modern trade business across North India
 Responsible for developing and managing key accounts business for the company
 Liaison with senior team of retail chain for Business Development.
 Responsible for new client acquisition and development.
 Plan for trade marketing, off-take and promotions
 Train and develop team of 25 people
 Over all responsible for MIS, business plan and deliver
 Clients include (not limited to), ABRL, Spencers, Future, Wal-Mart, Auchan, Vishal, etc.
Professional Experience

2. Desai Brothers Ltd. (Mother’s Recipe) (July ’02 – July ‘10)
As Area Manager – August ’06 – July ‘10
As TSM – July ’02 – July ‘06
Key Highlights:
 Overall responsible for Sales, Marketing and distribution activities for the territory
 Responsible for Designing and achieving sales plan for the territory
 Expansion plan for distribution
 Design marketing calendar and monitor
 Responsible for Stock management across all C&F agent and rest of the channel
 Tracking and monitoring competitors’ activity
Professional Experience
American Dry Fruits Ltd. (Mother’s Recipe) (Aug ’97 – June ‘02)
As Sales executive (Jan ’00 – June ’02)
As TSI (Aug ’97 – Dec ’99)
Key Highlights:
 Ensure primary and secondary sales
 Distribution management
 Retailing for both GT and MT domain
 Roll out merchandising activity
Domain Knowledge
FMCG
 Understand FMCG trends in current market context.
 Understand pricing, scheme and KVI item hence taking competitive advantage
 Track and identify competitors’ movement and activities.
 Identify new product requirement and launching attributes
 Design and execute marketing and promotional activities for both retailers and consumers
Food and Spices
 Understand spices market trend and movement
 Understand consumer behaviour in context of spices, RTC/RTE, food
 Attributes of different packing relevance and acceptance in different segments of TG
C&F Agent Management
 Identify potential C&F agent and execute work through them.
 Implementing recent technology to improve stock handling
 Ensure best quality work from C&F.
Client Relationship Management
 Map client’s requirements & providing them best solutions; identifying prospective clients,
generating business from existing clientele.
 Identify causes for dissatisfaction among service establishment (outlet to be served) & taking steps
to overcome the same.
 Build & maintain healthy relations with clients; ensuring maximum client satisfaction as well as
service establishment.

3. Academic Credentials
 B.A. from Baba Saheb Bhim Rao Ambedkar university in the year 1993
 Class 12 from bihar intermediate Education council in the year 1990.
 Class 10 from Marwari High school in the year 1983.
Other Details
Date of Birth : 31st October 1969
Current Address : 12/297, 1st floor
DDA Flat, Madangir
Delhi: 110062
Permanent Address : Azad Road, Chandwara
Muzaffarpur, Bihar - 624001