1. Joan Christine Villegas
Management Professional – Retail Operations / Sales & Marketing
Mobile: +97150-5518993 E-mail: joanchristine_villegas@yahoo.com
Results-driven management professional with outstanding career reflecting record-breaking
performance in retail management, sales, marketing, service industry operations and customer
service from last 10 years. Possess exceptional background in providing strategic, fiscal, and
operational leadership in challenging retail environment with proven skills in increasing brand
market awareness, growing customer base, reducing operating costs and achieving business
profitability. Exercised functional supervision over staff, maintained merchandising value within
retail stores, and restored customer relationships. Also, a strategic thinker with excellent
communication, administration, organizing, management and team coordination skills plus vast
contacts with key retail industry players across Middle East, North Africa, Romania and Levant.
Strengths
5+ years of proven experience in Gulf market Retail operations & brand management
Sales-Marketing-Business Development Inventory management-stock distribution
Excellent products & service knowledge Outlet display & merchandising skills
High level of relationship building abilities Strong communication-interpersonal skills
Eager for new challenges & learning Good market knowledge with valid D/L
Achievements
Devised and set up strategic plans across the organization to stay ahead of competition and
achieved steady growth on revenue and brand share.
Effectively increased sales and market share of assigned product brands.
Successful in organizing attractive merchandise display within the store which entices
customer to buy the product.
Significantly delivered creative ideas and marketing plans to augment retail sales revenue.
Consistently promoted in job responsibilities and assigned to increasing levels of work profile.
Demonstrated tact in supervising multicultural staff and dealing with customers at all levels.
Career Progression
Client Developer for Middle East (STARS Retail Service Department) Apr 2008 – Present
Luxottica Group Middle East, Dubai, United Arab Emirates
Luxottica group is a leader in premium fashion, luxury and sports eyewear with over 6200 optical and sun
retail stores in N. America, Asia-Pacific, SA, Europe and strong plus well-balanced brand portfolio.
Shop Manager (Al Wahda Mall & Dubai Outlet Mall) Jun 2007 – May 2008
Management Trainee (Mall of Emirates) Feb 2007 – May 2007
Sales Associate (Mall of Emirates) Sept 2005 – Feb 2007
Sun Glass Hut International, Dubai, United Arab Emirates
International retailer of sunglasses and sunglass accessories; part of Italian based Luxottica Group.
Usage Regional Manager (South Luzon Region) May 2004 – Aug 2005
SMART Telecommunications WC Support, Makati City, Philippines
The country’s leading wireless service provider.
Store Marketing Manager Oct 2001 – May 2004
Jollibee Foods Corporation, Philippines
The country’s no. 1 fast food chain with more than 600 stores and over 50 international stores.
Areas of Expertise
Retail Management
Responsible for managing group of stores in the region with main accountability for planning
and driving brands’ retail operations to ensure maximum sales, profitability, optimum stocking,
increase in customer satisfaction and continued business growth.
Steer efforts in maintaining the desired visual merchandising, retail operations, customer
service, replenishment and recovery standards.
Deal effectively and implement action with fast/slow lines, new ranges and end of ranges.
Strategize and seek opportunity for brand expansion in the territory.
Ensure all store sales, promotions are planned, executed and maintained effectively.
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2. Joan Christine Villegas
Sales & Marketing
Perform effectively towards enhancing company’s image, maintaining business volume and
gradually accelerating growth in terms of turnover, brand name, client base and personnel.
Set up plans-strategies to develop new business opportunities and ensure business growth.
Involve in product launches, marketing, promotional campaign planning and product
management to increase revenue, improve brand visibility and product availability in market.
Conduct market research studies and collection of data to identify product demand.
Utilize sales forecasting and strategic planning skills to ensure the sales and profitability of
products or services besides analyzing business development and monitoring market trends.
Keep up-to-date with market trends and developments in the relevant industry.
Customer Relation
Build awareness among customers on the company services while strengthening the
company’s presence in the global market through provision of quality service.
Review the existing strategies on client retention and adjust according to the changing
market trends as well as in accordance with the clients specific needs.
Spearhead team in providing efficient service to customers to attain high level of satisfaction.
Proven Job Role
Client Developer for Middle East (STARS Retail Service Department), Luxottica Group ME
Recruited to establish and maintain long-term business relationships with retail accounts
(Franchise and affiliates) in Middle East, North Africa, and Romania to expand existing
strategic partnerships towards improving profitability.
Presently managing 230 stores across assigned regional territories.
Monitoring store profitability and checking brand performance. Implementing suitable
actions to non-performing brands such as mixing them with fast-moving items.
Travelling to Italy (Milan, Agordo and Belluno) where the headquarters of the company was
based for checking stores and conducting training within area of responsibility.
Devising strategies and business development initiatives to secure relationship.
Working alongside Regional Key Accounts Manager in deciding on operational issues and
creating specific sales propositions that will differentiate the firm from its competitors.
Understanding customer requirements and providing the suitable options to choose from.
Following up on logistics, technical, accounting, inventory, and planning activities within the
retail operation towards achieving the quantitative-qualitative regional retail target.
Monitoring the display of brands among retail stores in the Middle East while supervising the
opening of new shops in region including North Africa and Romania.
Shop Manager (Al Wahda Mall & Dubai Outlet Mall), Sun Glass Hut International
Assumed complete responsibility for the shop operation and improved its commercial
performance by increasing its turnover and maximizing profitability.
Directed staff recruitment-training-motivation, stock monitoring, purchase requisition, security
procedures implementation, shop upkeep, and customer service.
Maintained merchandising values that reflect company image through creativity.
Planned inventory and maintained favourable stock level in terms of departments, brands,
styles and options; resolved discrepancies and enforced actions.
Accorded the highest attention to customers to heighten the sales opportunity.
Generated pipeline for repeat or referral business by maintaining relationship with customers.
Management Trainee (Mall of Emirates), Sun Glass Hut International
Received training on complete aspects of running a shop effectively.
Handled hiring and training of the sales staff; oversaw daily operations, controlled inventories,
and monitored cash deposits.
Attracted more customers through designing enthralling merchandise display.
Sales Associate (Mall of Emirates), Sun Glass Hut International
Interfaced with customers walking-in to the store plus promoted the products.
Worked on sales efforts including store marketing activities and other special promotions or
activities. Answered customer questions on availability and pricing.
Handled cash register besides ensuring proper display of items and tidiness of the store.
Involved in stock taking and addressed to the repair request of damaged items.
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3. Joan Christine Villegas
Usage Regional Manager (South Luzon Region), SMART Telecommunications WC Support
Steered achievement of regional usage target, highest level of customer satisfaction and
long-term profitability across the 15 areas in South Luzon through implementation of inbound
and outbound promotions plus other marketing activities.
Scanned the market to explore possible usage channels and feedback to Usage Group.
Oversaw acquisition of SMS Care Accounts and implementation of download station plans &
programs at regional level; and Customer care & marketing promos at wireless center level.
Established retailer targets and motivated Agent to achieve the same.
Handled processing of applications from Agent Coordinators and forwarded to Wolfpac for
system upload. Kept track on the active number of retailers within the region.
Facilitated distribution of merchandising materials to counterpart Agent Coordinators.
Store Marketing Manager, Jollibee Foods Corporation
Stayed abreast on market trends and understood consumer buying behaviour plus demands
to strategically define marketing tactics to increase sales targets.
Reviewed periodical sales target achievements and implemented necessary plan of actions.
Ensured compliance to merchandising grid issued by corporate marketing and maintained its
value across the store to increase product awareness.
Drove towards achieving customer satisfaction level and product quality.
Implemented corporate and regional marketing promo for different sales packages in
numerous occasions including Christmas season and executed survey in varied means that is
helpful for marketing studies.
Mapped retail trade area and increased brand equity through partnering with clients and
community for sponsorship programs and billboards-streamers-road marks monitoring.
Supervised inventory level on daily and monthly basis.
Generated marketing reports highlighting the store performance, new products movements
and ratio of meal triangle.
Education
Completed 1st Semester of Masters degree in Research & Development Management 2003
University of the Philippines Los Baños, Laguna, Philippines
Bachelor of Science in Accountancy 2001
Polytechnic University of the Philippines, Batangas, Philippines
Professional Development
Attended seminars held by Luxottica Group held in Milan Head Office and Agordo, Italy
regarding STARS Program and Retail Workshop respectively in 2008 and 2009.
Active participant on various seminars provided by the management of Jollibee Foods
Corporation including What Matters Most (2003); Interaction Management (2003); Mastering
Sales Discipline (2002); Basic Marketing Training Program (2002); Internal Quality Audit
Workshop (2002); Problem Solving & Decision Making (2002); and Leadership Training (2001).
IT Skills
Proficient in MS Office Suite, e-mail and internet applications
Personal Details
Nationality : Filipino
Date of Birth : 23rd November 1980
Marital Status : Married
Visa Status : Employment Visa
Driving License : UAE Light Vehicle
Languages : English, Tagalog and Speaks/Reads/Understands basic Italian
Reference : Available upon request
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