1. Enrique “ERIC’ C. Samson
#+639175101558 1781 P.BurgosSt.LourdesSur,AngelesCity,Pampanga
ecsamson0715@gmail.com
Objective
A position within a corporate operation sales and marketing learning and business profit
development company
QUALIFICATIONS:
*Sales /Marketing Organizational Leadership * Performance Enhancement
* Business Contract Negotiation * Team Building
* Coaching and Facilitation * Customer Service Relationship
* TQM in Housekeeping
 Exceptionally quick ability to identify, focus and execute pivotal priorities.
 A creative communicator and presenter, able to establish rapport with business trade partners
and groups in all organizational levels.
 Lead team to develop strategic business plans for market penetrationand positioning including
analysis of organization strength, weaknesses and competition.
 Mentored operation core officers in the store standard systematic of product merchandising.
 Implemented and monitored a sales forecasting and tracking program to evaluate marketing
progress, improve decision making and increase sales productivity.
 A highly organized personand coach , able to quickly assess needs and provide toolsto resolve
difficulties , enhance learning and improved performance.
 Utilized clarity, humor, well defined goals and a positive walk ethics to established a spirited
organizational culture throughout the company.
 Monitoredand analyze large scale implementationof new schedulingof merchandise inventory
and reporting software system from all store category and departments.
 Track record of building and operating large scale, complex sales/marketing operation of
organization.

2. Accomplishments:
 Attained200% of plannedsales in 2004,2005,2006,2007,2008 consistentlyafterathoroughpost
2 years store sales operations.
 Turnedaround operationcore officersefforttoleapfrom a 8 milliondailyaverage merchandise
inventory to 40 million on the years indicated.
 Establishedacompetitive analysis,targetingmarket,identifyingprospectsandfollowingthrough
in securing new business partners ,realizing 20% increase annually on product mixes.
 Created exceptional support and training system, which maximized team effectiveness and
allowed quick roll-out of marketing and sales campaigns on a 1 month lead timetable for all
calendarof activitiesperexecution withfull budgetrealizationandrealizingotherincome forthe
store while store image fostering is being realized.
 Worked closely with the General manager and Finance manager in presenting to the Board the
repositioning products to maintain a 12% gross margin from the 7.5% starter margin in a highly
competitive market place.
 Rapidlybuiltandorganized12 operationcore supervisorsforthe year 2003, after a 1 year store
operationat a 200% realizedplangrowthof the store on the next5 yearsand sustainedgrowth
at an average of 10% objectives on the years to come.
 Lead team to develop strategic business plans for market penetrationand positioning including
analysis of organization strengths, weaknesses and competition and initiated innovations
,strategies to increase store name recognition in new market areas.
 Analyzed channel pricing strategy to improve profit by 1% annually and turn over merchandise
inventory against trade partner relationship.
 Held weekly meetings to track, troubleshoot progress frequently creating multi layered
contingency plans.
 Achievedindustryleadingcosteffectivenessforacquiringnew customersutilizingaregularyearly
anniversary marketing activities back up by trade partners.
 Reduced overall variable expenses by 25%, creating a quality circle department to check and
balance store operation and marketing expenses.
 Managed practical category management approaches to each department peers.
 Managedqualitative/quantitative researchtechniquesandmanagementpresentation(operation
review) with thorough knowledge of operation statistics from the store merchandising logistics
and replenishment through management information system, methods and solutions.
 Manageddirecthandsontreatmentphilosophyinpromotingandmoldinguppeers towardsstore
operational assessment and interactions based on corporate values, employing leadership in
project definitions, quality principles and problem solving approaches.
 Managed and decide recommendationsontreatmentof defective merchandise ona mark down
scale and condemnedproductsforwrite off withthe inventorycontrol indefiningstrategiesand
directioninkeybusinessareasof the operationsspecificallythe producttrackingmodule system.

3. Professional Experiences :
Operations Store Manager (Essel Supermarket) : July 2002 – December 2014
Operations Store Manager (Jenra Dau/Grand Mall Supermarket) : August 1997 – June 2002
Marketing Manager ( Pirelli Tires) : Jan.1997 – August 1997
Brand Manager ( Valvoline Oil) : Sept. 1996 – Nov. 1996
Business Owner (Enmar Trading) : August 1995 – Sept.1996
Back-End Commissary Officer ( Arabian food Supply Aramco Div.) : February 1993 – July 1995
Sales Manager ( Green Ice/Lambs Confectionery ,Mcdouton Ent) : March 1991 – January 1993
Sales Manager ( Power Tire Corporation- Bandag Retreading) : April 1985 –January 1991
Territory Salesman (CDCP –Bandag Retreading, North Luzon) : October 1982 – April 1985
Territory Salesman (B.F.Goodrch Tire –Central Luzon) : May 1979 – Sept. 1982
Education:
BS Commerce (Management) – HAC – 1979
Affiliation:
Philippine Association of Supermarket (member) : Sept. 2002 – Dec. 2014