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Sherif William Abdel Malak
Address: 17 Ayaid Bek St, Shoubra
Cairo, Egypt
Mobile: 01006017267
E-mail: SherifWilliam99@Gmail.com
Career Objective:
A challenging managerial position in sales &Distribution field, Preferable FMCG. Seeking a
promising career in an international esteemed organization where my previous experience can be
effectively applied &enhanced.
History of Education:
Ain Shams University Bachelor of law
Transcript Grade: Good
Career Summary:
I Come with large extensive in developing sales &distribution business in the filed of fast moving
consumer goods, as I worked at Best Cheese company - Danone Dairy Egypt – O`lait Egypt -
Omega Misr -Gillette and all are the most leading companies in sales & distributions in field.
Profile& Qualifications:
Twenty years’ experience in sales field with proven track of record in multinational & local
environments Distinguished by strong communication /negotiations & presentation skills. High
ambitions energetic drive very sound business sense & strong sales team – management backbone.
Recognizable ability of coaching training developing personal parallels with strong
anticipation skills &strategic planning abilities.
Experienced full awareness in launching sales &distribution business projects in two
multinational firms from scratch. (Gillette Egypt- Danone Dairy Egypt).
Able to work under steers, adversary working conditions with close attention to details
.High problem soling skills that quite developed through shaky & complex starts of projects that
turned to be well established.
Broad biasness prospective profile with high conceptual / analytical ability understands
targets &shoves reliability in making things happen.
Exposed to more than two years dealing &direct reporting to expatriates.
Experience:-
JAN 2014 – Present Best Cheese company
Chilled dairy Sales Director
Definition:
The Sales director is in charge of implementing effectively and consistently company sales
strategies in the market place. Control and monitor his people performance, understand their needs
and create ideas that can help them to better achieve their results.
Analyze and identify gaps of performance and create ideas to overcome them proactively.
SD is a strategic yet experienced Sales manager who can predict competition/trade reaction, and
provide tools to his sales force to overcome obstacles and endure performance.
Provide consistently to the company market dynamics changes, competition update with
analysis and recommend actions to pre-empt them.
Solve problems related to his daily team performance with other dept. Support the company
and organization in defining future vision and opportunities.
1. Create, Implement and Support BIC execution
a. Manage Volume split per SKU per area and achieve them.
b. Identify and achieve company coverage objectives
c. Ensure team focus on company priorities and objectives
d. Orchestrate the implementation of Route to Market strategy
e. Manage Numeric Distribution/Handling, Weighted distribution/Handling targets
f. Manage Visibility Plan-o-gram “Shelf Share/Facings Share, Location & Cold share”
g. Monitor company asset management in terms of efficiency and maintenance.
h. Sustain products stock and eliminate OOS.
i. Manage to reduce returns as per company replacement policy.
2. Motivate and Coach Sales force
a. Simplify objectives and priorities make them understandable to his team
b. Interact with his direct reports to make his team focused
c. Lead his team and orchestrate actions amongst different level to distribute effort and
projects needs to be done
d. Provide directions evaluation to his team that helps improving their performance
e. Create a competitive environment between his team and reward them for
achievements
3. Monitor and Control sales force execution
a. Validate figures and data reported from sales force
b. Ensure high execution quality via consistent field monitoring and data management
c. Periodically audit his team performance and identify gaps and suggest solutions
d. Sustain replacement of weak and or average people with better quality people
4. Interact and communicate with others
a. Provide and communicate data that concerns trade and competition
b. Evaluate competition performance consistently with and without special programs
implemented from competition
c. Recommend strategies that keeps company push always ahead of competition
d. Provide weekly talk sheet and monthly report to CD with and overall look on KPI
and project management
5. Accurate and Timely Communication
a. Keep all Sales force aware of market, Brands dynamics & competition changes
b. Take action based on retail audit data identified by CD in liaison with Trade
Marketing.
c. Monitor and submit weekly KPI’s reports and communicate to team on time
6. Sustain an economical / profitable organization
a. Monitor and develop channel contribution and P&L.
b. Identify key measures and opportunities that help to improve profitability.
c. Compare with other close CBU’s to ensure being in line with company standard.
d. Manage distributors P&L and recommend actions to keep it positive and interesting
for them
Dec 2007 - Dec 2013 Danone Dairy Egypt
Regional Sales Manger
 Regional development responsibilities involving planning, sales budgets, recruitment, training,
promoting sales people.
 Created & implemented the trading policy based on mutuality and deep understanding of both the
company and different trade channels.
 Achieve ubiquitous distribution of the targeted SKU,s and merchandising equipment for each
supplier via Retail & Wholesale structure leveraging on the power of the mixed portfolio Danone
salesman to carry .
 Build the bench strength of the unit manager, sales supervisors and sales reps to ensure a
continuous flow of talent upwards through the organization.
 Constantly strives to find proper ways of operating with our customers to ensure widest market
coverage and economically via effective structure.
 Set the annual Action Plans as means of achieving the sales fundamentals.
 Train and mange team of 67 salesmen, 8 sales supervisors and 3 unit manager.
 Conduct detailed Job description and expectation for each level.
 Accomplished the ability of maneuver of the sales techniques at sales reps, sales supervisors and
unit manger to adapt every Supplier and products sales manner.
 Builds the sales fundamentals, Strategies and priorities for all trade channels.
 Set loyalty program for the top key distributors.
October 2005- Dec 2007 Danone Dairy Egypt
Sales & Operation planning Manger
 Develop annual operation volume plan by package, brand &region, phased monthly according to
the industry history &seasonality.
 Develop 3 years start plan.
 Develop quarterly forecast volume target update due to actual trends.
 Daily sales trend analysis tracing by region V.S daily target targets.
 Responsible for the customer Demand forecast (CDF) process distribution channel.
Tracking units and regional monthly performance V.S approved monthly target.
 Develop new initiatives yearly volume & pipeline filling on exit share target.
 Responsible for tracking the developmental brands availability &visibility.
 Daily analytical reports as per the market need.
 Coordinating with the logistics manger ensuring smooth sales, distribution and on the clock
Delivery.
 Involved in production planning, warehousing, product quality in response to operation and
Market feedback.
 Coordinating with the call center activities in achieving operation plan through a professional
Customer service level.
 Maintaining and fulfilling customer satisfaction in terms of timely delivery, quality and
Convenient service.
Jan 2002- October 2005
National sales manager O`lait Egypt For trade
Responsible for all regions in company.
 Managing three Area sales Manager and eight sales supervisors.
 Contribution in setting the annual and monthly target and dividing between Area sales mangers
and sales supervisors.
 Responsible for achieving sales target.
 Responsible monthly sales achievement.
 Hiring training and managing sales force.
 Develop and maintain a professional and well- motivated sales support team.
 Sourcing and reporting information on market conditions and competitive activates as well as
trade development.
 Contributing in the development of the company trade achievement of the company trade
achievement.
 Achieve all merchandising visibility targets.
 Mange the implementation of the in-store promotion activities in my territory
 Responsible to all distributors in Upper Egypt, Canal Zone and Special Market, following up
distributor’s investment.
 Builds the sales fundamentals, strategies and priorities for all trade channels.
 Set loyalty program for the top key distributors.
November 1997: December 2001
Unit sales manger Omega Misr
Responsible for the Cairo & Delta region
Managing seven sales supervisors.
Contribution in setting the annual and monthly target and dividing between sales supervisors.
 Responsible for achieving annual sales.
 Responsible monthly sales achievement.
 Hiring training and managing sales force.
 Dividing targets among disturbers, supervisor and following up to achieve them.
 Continually reporting about the market situation and about the special offers.
 Periodic visits the disturbers to major wholesaler and retail.
 Set the annual Action plans as means of achieving the sales fundamentals.
 Constantly strive to find proper ways of operating with our customers to ensure widest market
Coverage and economically via effective structures
June 1994 – October 1997
Supervisor Gillette
Managed and controlled special sales distributors and projects.
Initiated and developed retail & Key Accounts sales of Gillette Adhesives in Cairo, Alex & smaller
cities.
Defining daily, weekly and monthly business plans to meet annual sales, distribution and
merchandising targets.
Supervising sales activities of representation through utilization of sales report and control sheets,
coaching &motivating the team in the field achieving monthly coverage pals & distribution
objectives.
Formulating sales report by compiling sales rep sheets to reflect accurate figures and
analyze market status with respect to sales, distributions, coverage and merchandising of the
products.
Sherif William

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Sherif William

  • 1. Sherif William Abdel Malak Address: 17 Ayaid Bek St, Shoubra Cairo, Egypt Mobile: 01006017267 E-mail: SherifWilliam99@Gmail.com Career Objective: A challenging managerial position in sales &Distribution field, Preferable FMCG. Seeking a promising career in an international esteemed organization where my previous experience can be effectively applied &enhanced. History of Education: Ain Shams University Bachelor of law Transcript Grade: Good Career Summary: I Come with large extensive in developing sales &distribution business in the filed of fast moving consumer goods, as I worked at Best Cheese company - Danone Dairy Egypt – O`lait Egypt - Omega Misr -Gillette and all are the most leading companies in sales & distributions in field. Profile& Qualifications: Twenty years’ experience in sales field with proven track of record in multinational & local environments Distinguished by strong communication /negotiations & presentation skills. High ambitions energetic drive very sound business sense & strong sales team – management backbone. Recognizable ability of coaching training developing personal parallels with strong anticipation skills &strategic planning abilities. Experienced full awareness in launching sales &distribution business projects in two multinational firms from scratch. (Gillette Egypt- Danone Dairy Egypt). Able to work under steers, adversary working conditions with close attention to details .High problem soling skills that quite developed through shaky & complex starts of projects that turned to be well established. Broad biasness prospective profile with high conceptual / analytical ability understands targets &shoves reliability in making things happen. Exposed to more than two years dealing &direct reporting to expatriates.
  • 2. Experience:- JAN 2014 – Present Best Cheese company Chilled dairy Sales Director Definition: The Sales director is in charge of implementing effectively and consistently company sales strategies in the market place. Control and monitor his people performance, understand their needs and create ideas that can help them to better achieve their results. Analyze and identify gaps of performance and create ideas to overcome them proactively. SD is a strategic yet experienced Sales manager who can predict competition/trade reaction, and provide tools to his sales force to overcome obstacles and endure performance. Provide consistently to the company market dynamics changes, competition update with analysis and recommend actions to pre-empt them. Solve problems related to his daily team performance with other dept. Support the company and organization in defining future vision and opportunities. 1. Create, Implement and Support BIC execution a. Manage Volume split per SKU per area and achieve them. b. Identify and achieve company coverage objectives c. Ensure team focus on company priorities and objectives d. Orchestrate the implementation of Route to Market strategy e. Manage Numeric Distribution/Handling, Weighted distribution/Handling targets f. Manage Visibility Plan-o-gram “Shelf Share/Facings Share, Location & Cold share” g. Monitor company asset management in terms of efficiency and maintenance. h. Sustain products stock and eliminate OOS. i. Manage to reduce returns as per company replacement policy. 2. Motivate and Coach Sales force a. Simplify objectives and priorities make them understandable to his team b. Interact with his direct reports to make his team focused c. Lead his team and orchestrate actions amongst different level to distribute effort and projects needs to be done d. Provide directions evaluation to his team that helps improving their performance e. Create a competitive environment between his team and reward them for achievements 3. Monitor and Control sales force execution a. Validate figures and data reported from sales force b. Ensure high execution quality via consistent field monitoring and data management
  • 3. c. Periodically audit his team performance and identify gaps and suggest solutions d. Sustain replacement of weak and or average people with better quality people 4. Interact and communicate with others a. Provide and communicate data that concerns trade and competition b. Evaluate competition performance consistently with and without special programs implemented from competition c. Recommend strategies that keeps company push always ahead of competition d. Provide weekly talk sheet and monthly report to CD with and overall look on KPI and project management 5. Accurate and Timely Communication a. Keep all Sales force aware of market, Brands dynamics & competition changes b. Take action based on retail audit data identified by CD in liaison with Trade Marketing. c. Monitor and submit weekly KPI’s reports and communicate to team on time 6. Sustain an economical / profitable organization a. Monitor and develop channel contribution and P&L. b. Identify key measures and opportunities that help to improve profitability. c. Compare with other close CBU’s to ensure being in line with company standard. d. Manage distributors P&L and recommend actions to keep it positive and interesting for them Dec 2007 - Dec 2013 Danone Dairy Egypt Regional Sales Manger  Regional development responsibilities involving planning, sales budgets, recruitment, training, promoting sales people.  Created & implemented the trading policy based on mutuality and deep understanding of both the company and different trade channels.  Achieve ubiquitous distribution of the targeted SKU,s and merchandising equipment for each supplier via Retail & Wholesale structure leveraging on the power of the mixed portfolio Danone salesman to carry .  Build the bench strength of the unit manager, sales supervisors and sales reps to ensure a continuous flow of talent upwards through the organization.  Constantly strives to find proper ways of operating with our customers to ensure widest market coverage and economically via effective structure.  Set the annual Action Plans as means of achieving the sales fundamentals.  Train and mange team of 67 salesmen, 8 sales supervisors and 3 unit manager.
  • 4.  Conduct detailed Job description and expectation for each level.  Accomplished the ability of maneuver of the sales techniques at sales reps, sales supervisors and unit manger to adapt every Supplier and products sales manner.  Builds the sales fundamentals, Strategies and priorities for all trade channels.  Set loyalty program for the top key distributors. October 2005- Dec 2007 Danone Dairy Egypt Sales & Operation planning Manger  Develop annual operation volume plan by package, brand &region, phased monthly according to the industry history &seasonality.  Develop 3 years start plan.  Develop quarterly forecast volume target update due to actual trends.  Daily sales trend analysis tracing by region V.S daily target targets.  Responsible for the customer Demand forecast (CDF) process distribution channel. Tracking units and regional monthly performance V.S approved monthly target.  Develop new initiatives yearly volume & pipeline filling on exit share target.  Responsible for tracking the developmental brands availability &visibility.  Daily analytical reports as per the market need.  Coordinating with the logistics manger ensuring smooth sales, distribution and on the clock Delivery.  Involved in production planning, warehousing, product quality in response to operation and Market feedback.  Coordinating with the call center activities in achieving operation plan through a professional Customer service level.  Maintaining and fulfilling customer satisfaction in terms of timely delivery, quality and Convenient service. Jan 2002- October 2005 National sales manager O`lait Egypt For trade Responsible for all regions in company.  Managing three Area sales Manager and eight sales supervisors.  Contribution in setting the annual and monthly target and dividing between Area sales mangers and sales supervisors.  Responsible for achieving sales target.  Responsible monthly sales achievement.  Hiring training and managing sales force.  Develop and maintain a professional and well- motivated sales support team.  Sourcing and reporting information on market conditions and competitive activates as well as trade development.  Contributing in the development of the company trade achievement of the company trade achievement.
  • 5.  Achieve all merchandising visibility targets.  Mange the implementation of the in-store promotion activities in my territory  Responsible to all distributors in Upper Egypt, Canal Zone and Special Market, following up distributor’s investment.  Builds the sales fundamentals, strategies and priorities for all trade channels.  Set loyalty program for the top key distributors. November 1997: December 2001 Unit sales manger Omega Misr Responsible for the Cairo & Delta region Managing seven sales supervisors. Contribution in setting the annual and monthly target and dividing between sales supervisors.  Responsible for achieving annual sales.  Responsible monthly sales achievement.  Hiring training and managing sales force.  Dividing targets among disturbers, supervisor and following up to achieve them.  Continually reporting about the market situation and about the special offers.  Periodic visits the disturbers to major wholesaler and retail.  Set the annual Action plans as means of achieving the sales fundamentals.  Constantly strive to find proper ways of operating with our customers to ensure widest market Coverage and economically via effective structures June 1994 – October 1997 Supervisor Gillette Managed and controlled special sales distributors and projects. Initiated and developed retail & Key Accounts sales of Gillette Adhesives in Cairo, Alex & smaller cities. Defining daily, weekly and monthly business plans to meet annual sales, distribution and merchandising targets. Supervising sales activities of representation through utilization of sales report and control sheets, coaching &motivating the team in the field achieving monthly coverage pals & distribution objectives. Formulating sales report by compiling sales rep sheets to reflect accurate figures and analyze market status with respect to sales, distributions, coverage and merchandising of the products.
  • 7. Professional Skills  Proficient in computer's skills: Window, Word, Excel Power point and Internet.  Excellent in written and spoken English Courses 1. Time management 8. People development college 2 2. Customer Business Development college 9. presentation skills 3. Communication skills 10. Effective Meetings 4. Improving your personal leadership 11. Financial Management 5. Project manger 12. Category Management 6. Maximizing creative & Logical thinking 13. Professional selling concepts 7. Team Effectiveness 14. Train the trainer Gillette All this courses are got from Gillette & Danone Egypt. Personal Information Date of Birth: June 28th 1969 Marital Status: Married Reference available upon request