- 73% of B2C marketers plan to boost the amount of content they create next year - This is because of the explosion of new marketing channels - Which has increase the demand of visual content - Marketers have lots of tools for analyzing and automating campaigns - But what about the fuel that powers these tools? - But 75% admit that they don't have an effective creative collaboration process - More content + lack of process = content bottleneck - A content bottleneck wastes money - Opportunities are missed - Innovation is stifled - Creative process technology is the next evolution in marketing - A purpose-built creative tool like Hightail lets you collaborate on visual content more effectively - It's time to shatter the content bottleneck - Find out more at www.hightail.com

1. Is a creative bottleneck
costing your business?

2. Source: Content Marketing Institute

3. This is because of the explosion of
new marketing channels

4. Which has increased the demand
for visual content

5. Marketers have lots of tools for
analyzing and automating
campaigns

6. But what about the fuel
that powers these tools?

7. Source: Content Marketing Institute

8. More content + lack of process
= content bottleneck

9. A content bottleneck
wastes money
Content marketers spend 85% of their time
dealing with feedback and approvals
Source: University of Virginia

10. Opportunities are
missed
Without personalized content you’re not
getting value from your automation tools

11. Innovation is stifled
77% of employees feel more pressure
to be productive than creative
Source: Adobe State of Create 2016

12. Creative process technology is the
next evolution in marketing

13. A purpose-built creative tool like
Hightail lets you collaborate on
visual content more effectively

14. It’s time to shatter the content bottleneck

15. Find out more at
www.hightail.com