The document discusses challenges facing retailers in the omni-channel environment, including a lack of digital strategy, inconsistent inventory data across channels, and inability to personalize experiences for customers. It notes trends like most retail sales being digitally impacted and customers expecting personalized service. To address these challenges, the document recommends that retailers create a single view of product data and a consistent customer experience across all touchpoints by implementing a product information management system. This allows accurate inventory visibility, a unified brand experience, and fulfillment through personalization.

1. Unclear Digital
Strategy
Lack of
technology and
innovation
Discrepancy in
inventory visibility
and availability
Ineffective Data
Management
No Single View of
Customer Across
Channels
Absence of
Personalization
Lack of
Vendor Collaboration
Disconnected
Experiences Across
Touch-points
CHALLENGES
Own the Digital World
ADDRESSING THE OMNI-CHANNEL DILEMMA
FOR TODAY'S RETAILER
Is Closing Omni-channel Gaps Turning into an
Uphill Task for you?
Trends Affecting the Current Retail Environment
In 2017, 51%of U.S. retail sales
were digitally impacted
48%of shoppers will share
data for more personalized
service
By 2022, 41%of in-store sales
will be influenced by
the internet
Omnichannel shoppers have 30%higher
lifetime value than those who shop using
only one channel.
89%of Customers are retained by
enterprises with omnichannel
engagement strategies
Source: Forrester
Source: Forrester
Source: Deloitte
Source: Invesp Source: ThinkWithGoogle
SO HOW DO YOU
ATTRACT THE OMNI-CHANNEL
LOVING CUSTOMER?
By Creating a Level Playing Field With Product
Information Management
Creates a
consolidated,
up-to-date
repository of data
Enables a single
view and a
connected retail
experience
Gets more products
to market, faster
Improves
transparency,
accuracy,
consistency, and
availability of
inventory
Offers consistent
and seamless
experience to
customers
inventory
Facilitates uniform
product
representation
across all touch
points
Level Playing Field
Here's what Product Information Management does for Retailers
With Product Information Management Customer
Fulfilment is at the Core of Your Strategy
Can make better
decisions
Can engage with
brands smoothly
across channels
Gets directed to
relevant products
organically
Gets consistent
brand experience
Receives Fulfillment
Through
Personalization
CUSTOMER
Your enterprise strategy must be directed towards
conversion on any channel, while giving your
customers an experience they'd never forget.
Pimcore helps enterprises do just that. Try a free Demo now:
https://www.pimcore.com/en/try
+1 832-886-6730 | us@pimcore.com | www.pimcore.com