Are you planing next content marketing strategy for your B2B company? You should look at these 26 B2b content marketing facts and make a better content marketing plan for 2015.

1. 26 Amazing B2B
Content Marketing
Facts & Statistics - 2015
B2B Companies - Content Marketing Usage!
14%
According to a survey by CMS, 14% of B2B
Companies arenot using content marketing
as a prime strategy !
93%
86%
Top B2B Content Marketing Challenges !
NOTE :
Creating engaging contents ..
Producing regular contents..
50%
54%
$
Making varities of contents .. Lack of funds or Budget...
42% 41%
Documentation of Content Marketing Strategy !
35% 48%
Only 35% B2B marketers have documented content
marketing strategy but 48% B2B content marketing
strategy remain undocumented.
Top Goals For B2B Content Marketing !
84%
83%
Brand Awareness
Lead Generation
81%
User Engagement
75%
SALES
Lead Nurturing
74%
Customer Retention
69%
Customer Evangelism
57%
Upsell & Cross Sell
52%
Brand Awareness, lead generation & user engagement
are top 3 goals for B2B content marketing. Followed by sales,
lead nurturing, cutomer orientation & upsell/ cross selling !
Most Powerful Social Networks for Content Marketing !
63% 55% 48%
40% 32%
42%
25% 24% 20%
LinkedIn is the most powerful social media platform
for B2B content marketing. Followed by Twitter, Youtube, Slide share.
63% B2b companiesare using LinkedIn for content promotion,
where only 20% of B2B companiesare focusing on Google +.
Sources :
Contentmarketinginstitute.com
Marketingprofs.com
Designed by -
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B2B Companies are facing challenges in:
Creating engaging contents (54%) Producing regular contents (50%)
Making varities of contents (42%) Lack of funds (41%)