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4 ways to
feed the content
creation beast
Everybody is talking about
content marketing
It’s the best way to
drive traffic to your site
Which is why most
marketers are doing it
But here’s what they’re
not telling you…
Content marketing
is a relentless beast
requiring constant feeding
And the pressure is
not going away
Marketers need to create
all types of content
Blog posts Images
Videos Podcasts
Infographics
eBooks
But quality trumps quantity
Churning out content
crushes the creative spirit
And the final product suffers
New tools and innovative thinking
can flip the script
1. Make your workflow as
innovative as your ideas
Digital agency Drake Cooper adopted
Hightail’s collaboration features and got
faster approvals from clients
2. Open more direct channels of
communication
Social Envi brought clients and creators together
into a more transparent feedback process
3. Get one digital workspace
for the entire team
Marketers at MiTek now collaborate on creative
projects in Hightail, increasing group visibility
4
4. Repurpose content to make
your ideas go further
Take one blog post
and turn it into:
Slideshow video
– Great for Facebook
Infographic
– 3x more likely to be
shared
Visual...
Take one blog post
and turn it into:
eBook
– Great for lead generation
Social posts
– Unleash the power of a
Tweetstorm
We...
Take one blog post
and turn it into:
Repost
– Tweak content for Medium
Presentation
– SlideShare has 70m
unique visitors e...
Creative collaboration tools ensure each
iteration stays true to your brand
`
Use Hightail to share
all types of assets…
Get precise feedback from
multiple teams…
And clear approvals with
one simple click
Feed your content marketing beast faster at
www.hightail.com
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4 ways to feed the content creation beast

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Most marketers understand the value of content marketing but keeping up with the need to constantly feed the beast crushes creative teams. Here are 4 ways to ease the pressure and get more content to marketer faster.

Published in: Marketing
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4 ways to feed the content creation beast

  1. 1. 4 ways to feed the content creation beast
  2. 2. Everybody is talking about content marketing
  3. 3. It’s the best way to drive traffic to your site
  4. 4. Which is why most marketers are doing it
  5. 5. But here’s what they’re not telling you…
  6. 6. Content marketing is a relentless beast requiring constant feeding
  7. 7. And the pressure is not going away
  8. 8. Marketers need to create all types of content Blog posts Images Videos Podcasts Infographics eBooks
  9. 9. But quality trumps quantity
  10. 10. Churning out content crushes the creative spirit
  11. 11. And the final product suffers
  12. 12. New tools and innovative thinking can flip the script
  13. 13. 1. Make your workflow as innovative as your ideas
  14. 14. Digital agency Drake Cooper adopted Hightail’s collaboration features and got faster approvals from clients
  15. 15. 2. Open more direct channels of communication
  16. 16. Social Envi brought clients and creators together into a more transparent feedback process
  17. 17. 3. Get one digital workspace for the entire team
  18. 18. Marketers at MiTek now collaborate on creative projects in Hightail, increasing group visibility
  19. 19. 4 4. Repurpose content to make your ideas go further
  20. 20. Take one blog post and turn it into: Slideshow video – Great for Facebook Infographic – 3x more likely to be shared Visual with quote – Popular on LinkedIn
  21. 21. Take one blog post and turn it into: eBook – Great for lead generation Social posts – Unleash the power of a Tweetstorm Webinar – Use Google Hangouts to present to an audience
  22. 22. Take one blog post and turn it into: Repost – Tweak content for Medium Presentation – SlideShare has 70m unique visitors every month Social posts – Can your content go viral?
  23. 23. Creative collaboration tools ensure each iteration stays true to your brand
  24. 24. ` Use Hightail to share all types of assets…
  25. 25. Get precise feedback from multiple teams…
  26. 26. And clear approvals with one simple click
  27. 27. Feed your content marketing beast faster at www.hightail.com

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