Success in Strategy
Percentage of B2B Marketers Who Have a
Documented Content Strategy
Unsure 66% of marketers who
have a documented
consider their content
Stats from Content Marketing Institute: 2014 B2B Content Marketing Report.
Content Marketing Strategy = The Intersection
of Brand and Customer Communications.
wants to learn
Focus on People first:
POST methodology developed by Forrester Research. View more on this methodology here:
1. What PROBLEMS are your target customers trying to solve?
2. What do they NEED the most?
3. What types of information are they SEARCHING for?
Buyer Journey and Content Roadmap
AWARENESS RESEARCH COMPARISON PURCHASE
marketers use an
average of 13 tactics:
• Social Media (87%)
• eNewsletters (80%)
• Blogs (76%)
• In-person Events
• Case Studies (73%)
• Videos (73%)
• Whitepapers (64%)
• Webinars (62%)
• Infographics (51%)
Statistics from: CMI 2014 Benchmark Report Chart from eMarketer