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Advocamp: Francesca Krihely

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Advocacy Is Your New Content Marketing Strategy
with Francesca Krihely, Senior Manager, Content Marketing at MongoDB

Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.

Published in: Marketing
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Advocamp: Francesca Krihely

  1. 1. ADVOCACY Your new Content Marketing strategy
  2. 2. of marketers use content marketing as part of their marketing and lead generation strategy. 88% 76%of marketers believe they need to be creating more content in 2016 than 2015.
  3. 3. FRANCESCA KRIHELY @francium
  4. 4. PROBLEM
  5. 5. PROBLEM Competitive market Strong legacy vendors Engaged community but with no way to scale
  6. 6. SOLUTION Launch a formal advocacy program Encourage our customers to become the center of the conversation by creating content for and with us
  7. 7. PLAN REACH ACT / EDUCATE CONVERT /CONTACT ENGAGE TACTICS ADVOCACY ADVOCACY ADVOCACY ADVOCACY
  8. 8. 3 KPIs Production Sharing Leads
  9. 9. PRODUCTION METRICS Pieces of content Authors Topics areas
  10. 10. PROBLEM
  11. 11. Content Production GET YOUR ADVOCATES INVOLVED NOW
  12. 12. SHARING Social sharing Consumption after sharing
  13. 13. In 4 Months Advocates drove over 50,000 website visits through social sharing
  14. 14. LEADS How often do content consumers turn into leads?
  15. 15. Track leads from Content Efforts Leverage UTM codes or another system to measure attribution
  16. 16. 3 KPIs Production Sharing Leads
  17. 17. TAKEAWAYS Offboard content creation to your advocates Leverage your advocates in disseminating content Track and optimize how leads convert
  18. 18. QUESTIONS? @francium

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