Amazing, breakthrough creative is the fuel for your content marketing and campaigns; without creative, nothing runs. Learn more about the power of creative and how you can ensure your creative process evolves to maintain the quality and the volume needed for today's content marketing programs. Visit https://www.hightail.com/ for more information

1. #createbetter
The Power of
Creative in
Content Marketing
Sponsored by
Hightail
#createbetter

2. #createbetter
Deborah Holstein
VP Marketing, Hightail

3. #createbetter
Creative with strategy
is content marketing.
Creative without strategy
is art.
Source: Positioning: The Battle for Your Minds

5. #createbetter
Your brain processes images
60,000 times faster than text
source:Role of visuals in persuasion

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You remember
65% more when
info is paired
with an image
Source: Brain Rules

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40x 2.3x 86%
Source: HubSpot
more likely to be
shared
engagement
on Facebook
increase in landing
page conversion with
video

8. Your creative must break through

9. #createbetter
A highly creative
campaign
delivers a 2x
sales impact
Elaboration
Artistic value
Originality
Flexibility
Synthesis
HBR Creativity in Advertising 6/2013
Harvard Business Review says,“creative that is ‘meh’ hurts sales”

10. #createbetter
An abundance of tools to deliver and analyze
Analytics Landscape
Programmatic Landscape
DAM Landscape
Marketing Technology Landscape
Content Marketing Landscape

11. Without compelling visual creative...
...your content marketing program stalls

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...has creative been left behind?

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Creative collaboration is the next evolutionary step

14. The first step is admitting you have
a problem...

15. Your review and approval cycles are
more goat rodeo than gantt chart

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The creative process is not linear

17. CONFIDENTIA
L
#createbetter
Miscommunication

18. Delayed Feedback

19. Missed Feedback

20. Ambiguous Approvals

21. CONFIDENTIA
L
CONFIDENTIAL
4 ways to evolve your
creative collaboration
(and smash the bottleneck
for good!)

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Contextual Communication

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All visual file types
Precise
Conversational

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Rapid Feedback

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Consolidated
Attributed
Accountable

26. Convenient Approvals

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Id Approvers
Easy review
Documented

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Works for
the whole team

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Internal, clients, agencies
and freelancers
Intuitive
Conversational
Accessible

30. Hightail is purpose-built for creative collaboration
Intuitive to use
Visual creative Convenient approvals
Rapid feedback
Contextual communications
Works for the whole team

31. #createbetter
Hightail IS creative collaboration