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Digiday Media Buying Summit Fall 2019 | Varick

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Presented by Kait Boulos

Published in: Marketing
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Digiday Media Buying Summit Fall 2019 | Varick

  1. 1. Don’t Set It and Forget It A Varick Presentation to the Digiday Community
  2. 2. 2 Marketers are increasing their investment in media on platforms such as Google, Facebook and Amazon.
  3. 3. CUSTOMER UNDERSTANDING FLOW OF DATA FLEXIBILITY TO OPERATE FLUIDLY Technology has enabled so much for us 3
  4. 4. Digital media isn’t just an end to a means. 4
  5. 5. If we’re all using the same technologies, then how are brands gaining competitive advantage? 5
  6. 6. ALL marketers are using the same interfaces 6
  7. 7. 7 Marketers are taking a “set it and forget it” approach and missing growth opportunities.
  8. 8. 8 Don’t set it and forget it
  9. 9. 9 Get SPECIFIC with optimization efforts
  10. 10. 11 Machine learning needs something to learn from
  11. 11. 12 Hey, what’s in this GUAC?
  12. 12. 13 Rethinking the “A” in CPA.
  13. 13. Case in Point: LiveXLive 14
  14. 14. Incrementality + customer lifetime value 15 Are you balancing efficiency in the short term, with growth in the long term? Are you focused on getting the cheapest users now? OR
  15. 15. 16 Efficiency is a moving target
  16. 16. A Strategic State of Mind Amazon closes the deal Bing for older & affluent Voice your needs 17
  17. 17. It’s time to start running media on YOUR terms. 18
  18. 18. 19 Make these platforms work for you and your business.
  19. 19. Thank you! Varick.co | info@Varick.co

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