SlideShare a Scribd company logo
1 of 39
Your Prospect Is Your Champion Seven Ways To Increase Sales Ready Leads with Content Marketing John J. Assalian, CEO
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
Today’s Buying Culture
[object Object],[object Object],[object Object],[object Object],[object Object],Today’s Buying Culture
[object Object]
[object Object],Content Marketing Defined
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content Marketing Examples
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Content Marketing
[object Object],[object Object]
[object Object],[object Object],#1: Engaging Content
[object Object],[object Object],#1: Engaging Content
#1: Engaging Content: Autodesk
[object Object],[object Object],[object Object],[object Object],[object Object],#1: Engaging Content
[object Object],[object Object],[object Object],[object Object],[object Object],#1: Engaging Content Benefits
[object Object],[object Object],[object Object],[object Object],[object Object],#1: Engaging Content Ideas
[object Object],[object Object],#2: Thought Leadership
[object Object],[object Object],[object Object],[object Object],#2: Thought Leadership
[object Object],[object Object],[object Object],#2: Thought Leadership
[object Object],[object Object],#3: Channel Ecosystem
#3: Channel Ecosystem: CDW
#3: Channel Ecosystem: CDW
#3: Channel Ecosystem: CDW
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#3: Channel Ecosystem Benefits
[object Object],[object Object],#4: Social Media Portability
[object Object],[object Object],[object Object],[object Object],[object Object],#4: Social Media Portability
#4: Social Media Content Cycle
[object Object],[object Object],#5: Crowdsource
[object Object],[object Object],[object Object],[object Object],[object Object],#5: Crowdsourcing That Works
[object Object],[object Object],[object Object],#5: Crowdsourcing That Works
[object Object],[object Object],#5: Crowdsourcing That Works
[object Object],[object Object],#6: Tracking/Metrics
[object Object],[object Object],#6: Peter Drucker Says
[object Object],[object Object],[object Object],[object Object],#6: Tracking/Metrics Initiatives
[object Object],[object Object],[object Object],[object Object],#6: Tracking/Metrics Strategies
[object Object],[object Object],[object Object],#7: Long Term Strategy
#7: Long Tem Strategy Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content Content
[object Object],[object Object],[object Object],[object Object],#7: Long Term Strategy
[object Object],Your Prospect Is Your Champion
www.viewstream.com [email_address] 888.404.8686

More Related Content

What's hot

Building a Content Strategy for Legal Marketers
Building a Content Strategy for Legal MarketersBuilding a Content Strategy for Legal Marketers
Building a Content Strategy for Legal MarketersBeaconLive Webinars
 
Best Practice To Take Your Digital Content And Brand Global
Best Practice To Take Your Digital Content And Brand GlobalBest Practice To Take Your Digital Content And Brand Global
Best Practice To Take Your Digital Content And Brand GlobalSmart Insights
 
Building a customer-centric content development plan
Building a customer-centric content development planBuilding a customer-centric content development plan
Building a customer-centric content development planBrainrider B2B Marketing
 
Better B2B Content: Developing Customer-Centric Content Live Web Clinic
Better B2B Content: Developing Customer-Centric Content Live Web ClinicBetter B2B Content: Developing Customer-Centric Content Live Web Clinic
Better B2B Content: Developing Customer-Centric Content Live Web ClinicBrainrider B2B Marketing
 
7 Ways to Support Your 2013 Business Needs with Social Media
7 Ways to Support Your 2013 Business Needs with Social Media7 Ways to Support Your 2013 Business Needs with Social Media
7 Ways to Support Your 2013 Business Needs with Social MediaLorel Marketing Group
 
The 8 Biggest Mistakes Social Media Marketers Make and How to Avoid Them
The 8 Biggest Mistakes Social Media Marketers Make and How to Avoid ThemThe 8 Biggest Mistakes Social Media Marketers Make and How to Avoid Them
The 8 Biggest Mistakes Social Media Marketers Make and How to Avoid ThemMarketo
 
McGraw-Hill Education: Building a Scalable Nurture Program
McGraw-Hill Education: Building a Scalable Nurture Program McGraw-Hill Education: Building a Scalable Nurture Program
McGraw-Hill Education: Building a Scalable Nurture Program Marketo
 
Introduction To Content Marketing
Introduction To Content MarketingIntroduction To Content Marketing
Introduction To Content MarketingCarl Content
 
How Datavail Built an Efficient Content Engine with Kapost
How Datavail Built an Efficient Content Engine with KapostHow Datavail Built an Efficient Content Engine with Kapost
How Datavail Built an Efficient Content Engine with KapostKapost
 
How to Increase Your 2013 Email Response Rates in 5 Simple Steps
How to Increase Your 2013 Email Response Rates in 5 Simple StepsHow to Increase Your 2013 Email Response Rates in 5 Simple Steps
How to Increase Your 2013 Email Response Rates in 5 Simple StepsLorel Marketing Group
 
Landing Page Optimization: 10 resources to get you started
Landing Page Optimization: 10 resources to get you startedLanding Page Optimization: 10 resources to get you started
Landing Page Optimization: 10 resources to get you startedMarketingExperiments
 
Content is King Presentation by Paul McGarrity, Octave Online Communications.
Content is King Presentation by Paul McGarrity, Octave Online Communications.Content is King Presentation by Paul McGarrity, Octave Online Communications.
Content is King Presentation by Paul McGarrity, Octave Online Communications.Octave Online Communications
 
5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer Experience5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer ExperienceKapost
 
Vidyard for Oracle Eloqua
Vidyard for Oracle EloquaVidyard for Oracle Eloqua
Vidyard for Oracle EloquaRon Corbisier
 
What is Content marketing - Moses Gomes
What is Content marketing - Moses GomesWhat is Content marketing - Moses Gomes
What is Content marketing - Moses GomesMoses Gomes
 
How (and Why) to Build an Effective Influencer Marketing Strategy
How (and Why) to Build an Effective Influencer Marketing StrategyHow (and Why) to Build an Effective Influencer Marketing Strategy
How (and Why) to Build an Effective Influencer Marketing StrategyAnvil Media, Inc.
 
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid ThemMarketo
 
An Introduction to Data-Driven Content
An Introduction to Data-Driven ContentAn Introduction to Data-Driven Content
An Introduction to Data-Driven ContentScribbleLive
 
An Introduction to Content Marketing
An Introduction to Content MarketingAn Introduction to Content Marketing
An Introduction to Content MarketingSteve Raybould
 

What's hot (20)

Building a Content Strategy for Legal Marketers
Building a Content Strategy for Legal MarketersBuilding a Content Strategy for Legal Marketers
Building a Content Strategy for Legal Marketers
 
Best Practice To Take Your Digital Content And Brand Global
Best Practice To Take Your Digital Content And Brand GlobalBest Practice To Take Your Digital Content And Brand Global
Best Practice To Take Your Digital Content And Brand Global
 
Building a customer-centric content development plan
Building a customer-centric content development planBuilding a customer-centric content development plan
Building a customer-centric content development plan
 
Better B2B Content: Developing Customer-Centric Content Live Web Clinic
Better B2B Content: Developing Customer-Centric Content Live Web ClinicBetter B2B Content: Developing Customer-Centric Content Live Web Clinic
Better B2B Content: Developing Customer-Centric Content Live Web Clinic
 
7 Ways to Support Your 2013 Business Needs with Social Media
7 Ways to Support Your 2013 Business Needs with Social Media7 Ways to Support Your 2013 Business Needs with Social Media
7 Ways to Support Your 2013 Business Needs with Social Media
 
The 8 Biggest Mistakes Social Media Marketers Make and How to Avoid Them
The 8 Biggest Mistakes Social Media Marketers Make and How to Avoid ThemThe 8 Biggest Mistakes Social Media Marketers Make and How to Avoid Them
The 8 Biggest Mistakes Social Media Marketers Make and How to Avoid Them
 
McGraw-Hill Education: Building a Scalable Nurture Program
McGraw-Hill Education: Building a Scalable Nurture Program McGraw-Hill Education: Building a Scalable Nurture Program
McGraw-Hill Education: Building a Scalable Nurture Program
 
Introduction To Content Marketing
Introduction To Content MarketingIntroduction To Content Marketing
Introduction To Content Marketing
 
How Datavail Built an Efficient Content Engine with Kapost
How Datavail Built an Efficient Content Engine with KapostHow Datavail Built an Efficient Content Engine with Kapost
How Datavail Built an Efficient Content Engine with Kapost
 
How to Increase Your 2013 Email Response Rates in 5 Simple Steps
How to Increase Your 2013 Email Response Rates in 5 Simple StepsHow to Increase Your 2013 Email Response Rates in 5 Simple Steps
How to Increase Your 2013 Email Response Rates in 5 Simple Steps
 
Landing Page Optimization: 10 resources to get you started
Landing Page Optimization: 10 resources to get you startedLanding Page Optimization: 10 resources to get you started
Landing Page Optimization: 10 resources to get you started
 
Content is King Presentation by Paul McGarrity, Octave Online Communications.
Content is King Presentation by Paul McGarrity, Octave Online Communications.Content is King Presentation by Paul McGarrity, Octave Online Communications.
Content is King Presentation by Paul McGarrity, Octave Online Communications.
 
5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer Experience5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer Experience
 
Vidyard for Oracle Eloqua
Vidyard for Oracle EloquaVidyard for Oracle Eloqua
Vidyard for Oracle Eloqua
 
6 tips for content marketing
6 tips for content marketing6 tips for content marketing
6 tips for content marketing
 
What is Content marketing - Moses Gomes
What is Content marketing - Moses GomesWhat is Content marketing - Moses Gomes
What is Content marketing - Moses Gomes
 
How (and Why) to Build an Effective Influencer Marketing Strategy
How (and Why) to Build an Effective Influencer Marketing StrategyHow (and Why) to Build an Effective Influencer Marketing Strategy
How (and Why) to Build an Effective Influencer Marketing Strategy
 
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them
 
An Introduction to Data-Driven Content
An Introduction to Data-Driven ContentAn Introduction to Data-Driven Content
An Introduction to Data-Driven Content
 
An Introduction to Content Marketing
An Introduction to Content MarketingAn Introduction to Content Marketing
An Introduction to Content Marketing
 

Viewers also liked

Amazonpresent.Com
Amazonpresent.ComAmazonpresent.Com
Amazonpresent.Comglenferry
 
The SCCIPA Story 24 jan12
The SCCIPA Story 24 jan12The SCCIPA Story 24 jan12
The SCCIPA Story 24 jan12Wayne Pan
 
Medicare risk revenue management 11 jun12 washington dc
Medicare risk revenue management 11 jun12 washington dcMedicare risk revenue management 11 jun12 washington dc
Medicare risk revenue management 11 jun12 washington dcWayne Pan
 
Technology Essentials for ACO's and Care Coordination
Technology Essentials for ACO's and Care CoordinationTechnology Essentials for ACO's and Care Coordination
Technology Essentials for ACO's and Care CoordinationWayne Pan
 
Most commercial insulin assays fail to detect recombinant insulin analogues
Most commercial insulin assays fail to detect recombinant insulin analoguesMost commercial insulin assays fail to detect recombinant insulin analogues
Most commercial insulin assays fail to detect recombinant insulin analoguessstrumello
 
Viewstream Discusses Skeuomorphic Design
 Viewstream Discusses Skeuomorphic Design Viewstream Discusses Skeuomorphic Design
Viewstream Discusses Skeuomorphic DesignJohn Assalian
 
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011Roche Social Media Summit June 2011
Roche Social Media Summit June 2011sstrumello
 
IDF Presentation to 2011 Roche Social Media Summit
IDF Presentation to 2011 Roche Social Media SummitIDF Presentation to 2011 Roche Social Media Summit
IDF Presentation to 2011 Roche Social Media Summitsstrumello
 
Treatment of patients with new onset Type 1 diabetes with a single course of ...
Treatment of patients with new onset Type 1 diabetes with a single course of ...Treatment of patients with new onset Type 1 diabetes with a single course of ...
Treatment of patients with new onset Type 1 diabetes with a single course of ...sstrumello
 
Mr. Hypo Is My Friend
Mr. Hypo Is My FriendMr. Hypo Is My Friend
Mr. Hypo Is My Friendsstrumello
 
Localization for Rich Media, Websites & Interactive Content: Expert Tips & Be...
Localization for Rich Media, Websites & Interactive Content: Expert Tips & Be...Localization for Rich Media, Websites & Interactive Content: Expert Tips & Be...
Localization for Rich Media, Websites & Interactive Content: Expert Tips & Be...John Assalian
 
Biodel, Inc. Investor Presentation January 14, 2010
Biodel, Inc. Investor Presentation January 14, 2010Biodel, Inc. Investor Presentation January 14, 2010
Biodel, Inc. Investor Presentation January 14, 2010sstrumello
 
Bentley (College) University Society Monthly Review
Bentley (College) University Society Monthly ReviewBentley (College) University Society Monthly Review
Bentley (College) University Society Monthly Reviewsstrumello
 
Different Potencies of Biosynthetic Human and Purified Porcine Insulin
Different Potencies of Biosynthetic Human and Purified Porcine InsulinDifferent Potencies of Biosynthetic Human and Purified Porcine Insulin
Different Potencies of Biosynthetic Human and Purified Porcine Insulinsstrumello
 
Larry Soler Transcript-2004
Larry Soler Transcript-2004Larry Soler Transcript-2004
Larry Soler Transcript-2004sstrumello
 
Could Generic Insulin Soon Hit the U.S. Market?
Could Generic Insulin Soon Hit the U.S. Market?Could Generic Insulin Soon Hit the U.S. Market?
Could Generic Insulin Soon Hit the U.S. Market?sstrumello
 
Statement of Inger Mollerup, VP Novo Nordisk A/S for Congressional Hearings o...
Statement of Inger Mollerup, VP Novo Nordisk A/S for Congressional Hearings o...Statement of Inger Mollerup, VP Novo Nordisk A/S for Congressional Hearings o...
Statement of Inger Mollerup, VP Novo Nordisk A/S for Congressional Hearings o...sstrumello
 
The Glucose Getaway
The Glucose GetawayThe Glucose Getaway
The Glucose Getawaysstrumello
 
Stanford University Case Study: Novo Nordisk
Stanford University Case Study: Novo NordiskStanford University Case Study: Novo Nordisk
Stanford University Case Study: Novo Nordisksstrumello
 

Viewers also liked (20)

Amazonpresent.Com
Amazonpresent.ComAmazonpresent.Com
Amazonpresent.Com
 
The SCCIPA Story 24 jan12
The SCCIPA Story 24 jan12The SCCIPA Story 24 jan12
The SCCIPA Story 24 jan12
 
Les coses de la classe
Les coses de la classeLes coses de la classe
Les coses de la classe
 
Medicare risk revenue management 11 jun12 washington dc
Medicare risk revenue management 11 jun12 washington dcMedicare risk revenue management 11 jun12 washington dc
Medicare risk revenue management 11 jun12 washington dc
 
Technology Essentials for ACO's and Care Coordination
Technology Essentials for ACO's and Care CoordinationTechnology Essentials for ACO's and Care Coordination
Technology Essentials for ACO's and Care Coordination
 
Most commercial insulin assays fail to detect recombinant insulin analogues
Most commercial insulin assays fail to detect recombinant insulin analoguesMost commercial insulin assays fail to detect recombinant insulin analogues
Most commercial insulin assays fail to detect recombinant insulin analogues
 
Viewstream Discusses Skeuomorphic Design
 Viewstream Discusses Skeuomorphic Design Viewstream Discusses Skeuomorphic Design
Viewstream Discusses Skeuomorphic Design
 
Roche Social Media Summit June 2011
Roche Social Media Summit June 2011Roche Social Media Summit June 2011
Roche Social Media Summit June 2011
 
IDF Presentation to 2011 Roche Social Media Summit
IDF Presentation to 2011 Roche Social Media SummitIDF Presentation to 2011 Roche Social Media Summit
IDF Presentation to 2011 Roche Social Media Summit
 
Treatment of patients with new onset Type 1 diabetes with a single course of ...
Treatment of patients with new onset Type 1 diabetes with a single course of ...Treatment of patients with new onset Type 1 diabetes with a single course of ...
Treatment of patients with new onset Type 1 diabetes with a single course of ...
 
Mr. Hypo Is My Friend
Mr. Hypo Is My FriendMr. Hypo Is My Friend
Mr. Hypo Is My Friend
 
Localization for Rich Media, Websites & Interactive Content: Expert Tips & Be...
Localization for Rich Media, Websites & Interactive Content: Expert Tips & Be...Localization for Rich Media, Websites & Interactive Content: Expert Tips & Be...
Localization for Rich Media, Websites & Interactive Content: Expert Tips & Be...
 
Biodel, Inc. Investor Presentation January 14, 2010
Biodel, Inc. Investor Presentation January 14, 2010Biodel, Inc. Investor Presentation January 14, 2010
Biodel, Inc. Investor Presentation January 14, 2010
 
Bentley (College) University Society Monthly Review
Bentley (College) University Society Monthly ReviewBentley (College) University Society Monthly Review
Bentley (College) University Society Monthly Review
 
Different Potencies of Biosynthetic Human and Purified Porcine Insulin
Different Potencies of Biosynthetic Human and Purified Porcine InsulinDifferent Potencies of Biosynthetic Human and Purified Porcine Insulin
Different Potencies of Biosynthetic Human and Purified Porcine Insulin
 
Larry Soler Transcript-2004
Larry Soler Transcript-2004Larry Soler Transcript-2004
Larry Soler Transcript-2004
 
Could Generic Insulin Soon Hit the U.S. Market?
Could Generic Insulin Soon Hit the U.S. Market?Could Generic Insulin Soon Hit the U.S. Market?
Could Generic Insulin Soon Hit the U.S. Market?
 
Statement of Inger Mollerup, VP Novo Nordisk A/S for Congressional Hearings o...
Statement of Inger Mollerup, VP Novo Nordisk A/S for Congressional Hearings o...Statement of Inger Mollerup, VP Novo Nordisk A/S for Congressional Hearings o...
Statement of Inger Mollerup, VP Novo Nordisk A/S for Congressional Hearings o...
 
The Glucose Getaway
The Glucose GetawayThe Glucose Getaway
The Glucose Getaway
 
Stanford University Case Study: Novo Nordisk
Stanford University Case Study: Novo NordiskStanford University Case Study: Novo Nordisk
Stanford University Case Study: Novo Nordisk
 

Similar to Content Marketing for Sales Ready Leads

Turning Campaigns Into Revenue
Turning Campaigns Into RevenueTurning Campaigns Into Revenue
Turning Campaigns Into RevenueG3 Communications
 
Rise of the Content Engineer
Rise of the Content EngineerRise of the Content Engineer
Rise of the Content Engineerschulmanthorogood
 
Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017Patty Swisher
 
Overview Of EMarketing
Overview Of EMarketingOverview Of EMarketing
Overview Of EMarketingTeamThink Inc.
 
The Death of Marketing & The Rise of the Content Engineer 2
The Death of Marketing & The Rise of the Content Engineer 2The Death of Marketing & The Rise of the Content Engineer 2
The Death of Marketing & The Rise of the Content Engineer 2schulmanthorogood
 
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...Michael Pranikoff
 
Content Marketing Strategy
Content Marketing Strategy Content Marketing Strategy
Content Marketing Strategy Phil Brown
 
Social Beat at the NASSCOM Content Marketing Masterclass
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat at the NASSCOM Content Marketing Masterclass
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
 
2 digital kites broad overview
2 digital kites   broad overview2 digital kites   broad overview
2 digital kites broad overviewRahul Singh
 
Content marketing rules of the road for B2B Organizations
Content marketing rules of the road for B2B OrganizationsContent marketing rules of the road for B2B Organizations
Content marketing rules of the road for B2B OrganizationsRashish Pandey
 
How to Transform Your Digital Marketing for Success (Webinar Slides)
How to Transform Your Digital Marketing for Success (Webinar Slides)How to Transform Your Digital Marketing for Success (Webinar Slides)
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
 
Content Strategy is Not Content Marketing
Content Strategy is Not Content MarketingContent Strategy is Not Content Marketing
Content Strategy is Not Content MarketingRich Schwerin
 
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
 
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyInnovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
 
7 Trends In Content Marketing In 2024.pdf
7 Trends In Content Marketing In 2024.pdf7 Trends In Content Marketing In 2024.pdf
7 Trends In Content Marketing In 2024.pdfkartik290054
 
Driving Revenue with Interactive Content
Driving Revenue with Interactive Content Driving Revenue with Interactive Content
Driving Revenue with Interactive Content ScribbleLive
 

Similar to Content Marketing for Sales Ready Leads (20)

Turning Campaigns Into Revenue
Turning Campaigns Into RevenueTurning Campaigns Into Revenue
Turning Campaigns Into Revenue
 
Rise of the Content Engineer
Rise of the Content EngineerRise of the Content Engineer
Rise of the Content Engineer
 
Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017
 
Overview Of EMarketing
Overview Of EMarketingOverview Of EMarketing
Overview Of EMarketing
 
Session 8 linked in marketing
Session 8 linked in marketingSession 8 linked in marketing
Session 8 linked in marketing
 
Session 9 content marketing
Session 9 content marketingSession 9 content marketing
Session 9 content marketing
 
The Death of Marketing & The Rise of the Content Engineer 2
The Death of Marketing & The Rise of the Content Engineer 2The Death of Marketing & The Rise of the Content Engineer 2
The Death of Marketing & The Rise of the Content Engineer 2
 
Mobile Content Strategy
Mobile Content StrategyMobile Content Strategy
Mobile Content Strategy
 
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
: Content to Conversion: Setting the Stage for Success – CNW Breakfast in Ott...
 
Content Marketing Strategy
Content Marketing Strategy Content Marketing Strategy
Content Marketing Strategy
 
Social Beat at the NASSCOM Content Marketing Masterclass
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat at the NASSCOM Content Marketing Masterclass
Social Beat at the NASSCOM Content Marketing Masterclass
 
2 digital kites broad overview
2 digital kites   broad overview2 digital kites   broad overview
2 digital kites broad overview
 
Content marketing rules of the road for B2B Organizations
Content marketing rules of the road for B2B OrganizationsContent marketing rules of the road for B2B Organizations
Content marketing rules of the road for B2B Organizations
 
How to Transform Your Digital Marketing for Success (Webinar Slides)
How to Transform Your Digital Marketing for Success (Webinar Slides)How to Transform Your Digital Marketing for Success (Webinar Slides)
How to Transform Your Digital Marketing for Success (Webinar Slides)
 
Content Strategy is Not Content Marketing
Content Strategy is Not Content MarketingContent Strategy is Not Content Marketing
Content Strategy is Not Content Marketing
 
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
 
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyInnovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave Chaffey
 
7 Trends In Content Marketing In 2024.pdf
7 Trends In Content Marketing In 2024.pdf7 Trends In Content Marketing In 2024.pdf
7 Trends In Content Marketing In 2024.pdf
 
Driving Revenue with Interactive Content
Driving Revenue with Interactive Content Driving Revenue with Interactive Content
Driving Revenue with Interactive Content
 
2. IBAT-OverviewContentMarketing
2. IBAT-OverviewContentMarketing2. IBAT-OverviewContentMarketing
2. IBAT-OverviewContentMarketing
 

Recently uploaded

NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterJamesConcepcion7
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 

Recently uploaded (20)

NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 
Healthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare NewsletterHealthcare Feb. & Mar. Healthcare Newsletter
Healthcare Feb. & Mar. Healthcare Newsletter
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 

Content Marketing for Sales Ready Leads

Editor's Notes

  1. Digital Marketing Agency Based In San Francisoc Technology, Story, Creative, Service We are a small firm with twenty contractors and employess Vision/Goals/Strategy: Delight Customers Grow Business Best Practices
  2. Digital Marketing Agency Based In San Francisoc Technology, Story, Creative, Service We are a small firm with twenty contractors and employess Vision/Goals/Strategy: Delight Customers Grow Business Best Practices
  3. Digital Marketing Agency Based In San Francisoc Technology, Story, Creative, Service We are a small firm with twenty contractors and employess Vision/Goals/Strategy: Delight Customers Grow Business Best Practices
  4. Examples: Chiat Day Live Webcast Facebook Campaign. Cisco