On Thursday, Feb. 21, at 12 p.m. CST, Natalie Stezovsky partnered with David Fortino, SVP of Audience and Product at NetLine, for a two-part webinar on how to create and optimize content based on where leads are in the buyer's journey and how you can ultimately shorten the span of that journey.
This deck covers:
The importance of sales enablement content
Content creation best practices
How to use content at each stage of the buyer’s journey
How to maximize opportunities that result from that content
How to accelerate the buyer’s journey from a single campaign