1. Who would be the audience for your media product?
I used a programmeon the internet called Surveymonkey to create a
questionnaireto find out more aboutmy target audience. I included 10
questions which would be helpful for me to get information on. Oncemy
survey was complete I uploaded the link to Facebook where my friends could
complete the survey. I then created my music magazinebased on the results
which ensured my magazine to be successfully aimed at my target audience.
The target audience of my magazine is going to be people between the ages of
15 and 24. During my market research stages of the project, I found out that
people amongstthese ages read magazines more than any other age; also
females were the post frequenttakers of my survey. This has persuaded me to
aim my magazine mainly at this gender.
The most popular genres people like to listen to is pop and rock so I decided to
combine these two together and create a pop rock magazine and will be aimed
at people who are fans of this type of music.
2. In my magazine, I havetaken into consideration whatmy target audience said
they would most like to see in an issue. Referring to my marketresearch, over
half of my sampled associates said that they would most like to see interviews
in a magazine along with reviews and free gifts. In responseto this I have
included these things.
My target audience was particularly interested in the photography and new
music suggestions which I havealso included throughout. Combining the
elements that my sample has suggested will help my magazine become more
successfulas people are more likely to read it.