2. AUDIENCE ENGAGEMENT; This describes how an audience interacts with
a media text. Different people react in different ways to the same text.
AUDIENCE EXPECTATIONS ;These are the advance ideas an audience may
have about a text. This particularly applies to genre pieces.
AUDIENCE FOREKNOWLEDGE; This is the definite information (rather
than the vague expectations) which an audience brings to a media product.
AUDIENCE IDENTIFICATION; This is the way in which audiences feel
themselves connected to a particular media text, in that they feel it directly
expresses their attitude or lifestyle.
AUDIENCE PLACEMENT; This is the range of strategies media producers
use to directly target a particular audience and make them feel that the
media text is specially 'for them'.
AUDIENCE RESEARCH; Measuring an audience is very important to all
media institutions. Research is done at all stages of production of a media
text, and, once produced, audience will be continually monitored.
3. Different Types of media which effect the
target audience
Different types of media texts measure their audiences in different ways:
New Media: on YouTube there is a measured amount of people who have viewed your
music video. This is also available on your own official website. On iTunes you are able to
access the number of people that have downloaded your music. MTV conduct polls asking
people what video they want to play- you will be able to know how many people have voted
for yours. Tends to have a younger audience who keep up with modern technology however
due to media development the media has to relate to all ages.
Print Magazines and newspapers measure their circulation (ie numbers of copies sold).
They are open about these figures - they have to be as these are the numbers quoted to
advertisers when negotiating the price of a page. The age of the audience reflects the age
of the target audience and interests which vary for example Cooking magazine
stereotypically would target females usually middle aged who have children and or married.
Radio/TV Measuring the number of viewers and listeners for a TV/Radio programme or
whole station's output is a complex business. Generally, an audience research agency will
select a sample of the population and monitor their viewing and listening habits over the
space of 7 days. The target audience maybe a niche market depending on the genre of the
TV/ radio for example Capital FM is more likely to appeal to a younger audience due to the
genre of music whereas Radio 1 has a larger audience due to a wider range of music as
well as interviews which will appeal to different ages depending on the celebrity
4. Results
Before I started designing my magazine I carried out my
questionnaire to find more depth and information onto my
target audience and how I would target them suitable to my
genre of music magazine so I would have a basic idea of my
magazine’s structure, content and genre . These are my
results; Gender
Female
Male
This shows that half of my audience are male and half are female
therefore I will make my music magazine relatable and suitable for both
genders.
5. Results – Question 2
Age
13-14
15-16
17-18
19-20
21 - 22
My questionnaire shows that 85% of the people who filled out
my questionnaire were 17-22 therefore this will be the age
group I will target towards when creating my music magazine.
6. Results – Question 3
Preferred music genre
Indie
pop
rock
classical
RnB
The preferred music genre from my audience is indie, more
than half choose indie to be there preferred music genre from
these music style types they were able to choose from
therefore the content and theme will be indie based suitable
for those who enjoy indie styled music.
7. Results – Question 4
Montly magazine buys
Once
Twice
Three times
Four times
Plus Four
Looking at my results my magazine will be available to buy
monthly rather than twice a month.
8. Results – Question 5
How magazines are bought
Newspaper shop
Online
supermarket
Other
Majority of the magazines are from the supermarket then with online
following closely behind. My print media will be distributed more in
supermarkets than any other service due to these results
9. Results – Question 6
If magazines are not bought
Family/friends
Read online
other
If they do not buy their magazines ,55% read online while 35% borrow
magazines from family and friends, due to a teen to a young adult audience
they are more likely to read online and being in education my magazines
could be available to read online after a month of sales to target those who
may be unable to buy the magazine that month.
10. Results – Question 7
Preferred content
Q&A
Advice and Tips
Articles based on
music artists
Other
My main story will be a double page spread upon an featured artist who will also
be featuring as the main image upon the cover of my magazine, all these
content types such as Question and Answer, Advice and Tips and Articles based
on music artists will be shown available on the contents page where the audience
can easily navigate to there chosen article within the magazine so there will be
large variety for my target audience to choose from as this is print media.
11. Results – Question 8
Attraction to music magazines
Concert updates
Content
Other
Artist
Again the main focus will be upon the featured artist. I will include concert and
gig updates within my magazine to whose who are interested and enjoy going
to concerts in their own time.
12. Results – Question 9
Those in Education
Secondary School
sixth form college
University
This question did not apply to everyone who answered my questionnaire
however results show that a large percentage are in sixth-form college
therefore my magazine will be appropriate those in sixth-form followed by
those in university
