The document discusses the audience research and planning the author did to identify the target audience for their music magazine. They surveyed people on Survey Monkey about music magazine preferences. They also interviewed people who like rock/indie music and currently read music magazines to understand their interests and daily lives. Based on the research, the author decided their target audience would be 16-20 year old male and female teenagers from working class backgrounds. They made this decision based on survey responses showing more females responded but they wanted to attract males as well to expand sales. The magazine was made suited to this younger generation by including new artists and priced at £4.99 a month to be affordable.