The document summarizes market research conducted to inform the creation of a new unisex music magazine targeted towards 16-30 year olds. A questionnaire was distributed to students and older people to understand preferences. Results showed that 70% of respondents were female and that Kerrang!, Q, and NME were most frequently purchased. This provided insight into designing the magazine's style and content to appeal to the target audience. A focus group further evaluated prototype pages and provided positive feedback that images looked professionally edited and the masthead design would attract the target demographic.

2. From the beginning of researching for my
magazine, I knew I wanted to create a
magazine for 16-30 year old demographic.
I had also concluded that I did not want
my magazine to be tailored to just one
gender group as most magazines are
aimed towards either males or just
females. And so there was a gap in the
magazine market to create a unisex
magazine which I have aimed to do.

3. Market Research
I created a questionnaire which was completed by fellow students in my
media class as well as people from an older demographic in order to gain a
wide range of results, regarding what they look for when purchasing a
magazine and so I was able to tailor my product to fit the general findings.
Market Research Results
The purpose of this research is to discover what my potential target audience would like to
find in a new music magazine. I have conducted a questionnaire and presented it to ten
participants, which consisted of seven females and three males. I distributed my
questionnaire via email and collected my results to correlate them on a graph. Using a graph
I could compare and contrast my results and so therefore could draw conclusions about what
to include in my music magazine to attract my target audience.
The method I used was an online questionnaire; I used an online questionnaire because it
was easily accessible to my participants and it also was easier to correlate my results and
therefore draw conclusions from it.
0%
60%
10%
10%
10%
10% 0%
Age
0-15
16-20
21-25
26-30
31-40
41-51
0
1
2
3
4
5
6
7
8
Male Female
Gender
Male
Female
I mainly surveyed 16-20 year olds as this particular age group are my ideal and main
target audience to purchase my music magazine and so I am particularly interested in
their responses. I also surveyed some people from an older age group; I did this because I
wanted a varied response to my questions so I could possibly gather a wider audience to
purchase my magazine.
The majority (70%) of participants I surveyed were female, with 30% being male. I
could conclude from this graph that my magazine should be more aimed towards a
female audience.

4. Another insight I discovered was that people purchase Kerrang!, Q and NME
most often which therefore meant I could design my text ,overall layout and
house style on that of each of the magazines which would therefore make my
magazine relatable to the target audience.

5. As part of my evaluation, I created a Focus Group via email, in which I asked
my friends to comment on my final pieces and to give their judgements on
whether my pages are effective for the target audience.

6. A response I received here notes how my images look professionally edited, and also
that the masthead is similar to already well known magazines, which makes it
attracting to the target audience.

7. Here, she comments on how I can edit my magazine to create a more professional
and defined image.

8. Here, she has commented on how my magazine images stand out well and
how my pages look quite professional.