2. A media institution is an established, and often profit based organization, that deals in the
creation and distribution of advertising, entertainment and information services. It helps in
gathering information, and perceptions about different groups of people and their originality.
It can also be defined as the cultural and political conventions within which media products
are constructed.

3. The first distribution company I have chosen is Studio
Canal, it is a French based production and distribution
company that owns the third largest film library in the
world. The company is owned by the Canal+ Group which
is owned for the most part by Vivendi, and Universal
Studios. Studio Canals most popular productions from
its early years include Terminator 2: Judgment day, JFK,
Basic Instinct, Cliffhanger, Under Siege, Free Willy and
the original Stargate movie.
Studio Canal would distribute my film as they have done horror
films such as the original Evil Dead trilogy and also its remake
2013 which is similar to my film and it made $97,542,952 (US).
Studio Canal have also distributed The Last Exorcism which is a
supernatural horror film. This shows my film would be successful
if it was to be distributed by this company as it is a well known
distribution company and has a wide horror fan base due to the
success of the Evil Dead franchise and inspirational horror film
for younger directors.

4. The second distribution company I have chosen Universal Studios which is an American motion picture
studio. It is one of the six major movie studios. It is the second oldest movie studio in the United States of
America.
Universal Studios would distribute my film as it is one of the most well known studios and is known to have
distributed old fashioned horror films such as Dracula, Frankenstein and The Mummy, also newer hybrid
horror films such as The Thing.
This would be an advantage for my horror film as these are very popular movies of this genre. My film being
distributed by this company would show that my film could be as popular as these films.
This would be beneficial financially as these films have made a lot of money, for example Frankenstein made
$12,000,000 in the 1930’s but as money is worth more now, my film could make more.