1. What kind of media institution might distributeWhat kind of media institution might distribute
your media product and why?your media product and why?
By Gabreil BeyeneBy Gabreil Beyene

2. What is a media institution ?What is a media institution ?
A company that produces and/or distributes media products
for the consumption of the public

3. Film:The Ring (2002) Directed by GoreVerbinskiFilm:The Ring (2002) Directed by GoreVerbinski
I have researched distribution
companies in the UK and
world wide.
Box office
 Opening weekend: £2,200,084 (UK)
(23 February 2003) (396 Screens)
 Budget: $ 43,000,000

4. Distributors WorldwideDistributors Worldwide
 DreamWorks Distribution (2002) (USA) (theatrical)
 Bombosfilmai (2003) (Lithuania) (theatrical)
 United International Pictures (UIP) (2003) (Argentina) (theatrical)
 United International Pictures (UIP) (2003) (Switzerland) (theatrical)
 United International Pictures (UIP) (2003) (Germany) (theatrical)
 United International Pictures (UIP) (2003) (Finland) (theatrical)
 United International Pictures (UIP) (2003) (Greece) (theatrical)
 United International Pictures (UIP) (2003) (Ireland) (theatrical)
 United International Pictures (UIP) (2003) (Italy) (theatrical)
 United International Pictures (UIP) (2003) (Netherlands) (theatrical)
 American Broadcasting Company (ABC) (2005) (USA) (TV) (broadcast premiere)
 American Broadcasting Company (ABC) (2006) (Canada) (TV)
 ArgentinaVideo Home (2003) (Argentina) (DVD)
 ArgentinaVideo Home (2003) (Argentina) (VHS)
 Asmik Ace Entertainment (all media)
 Mainostelevisio (MTV3) (2005) (Finland) (TV)
 Universal Pictures FinlandOy (2003) (Finland) (DVD) (VHS)
 Universal PicturesVideo (2003) (Netherlands) (video)
 Universal Pictures (2003) (Germany) (DVD)
 Videosonic Arts (Greece) (video)

5. DreamWorks Studios is a motion picture company formed by
partners Steven Spielberg, Stacey Snider and the Reliance Anil
Dhirubhai Ambani Group.The studio currently has a worldwide
distribution deal withThe Walt Disney Studios, who will market
and distribute their films.
The company have distributed more than 200 films such as
Paranormal activity and The Haunting
Dream works Distribution (theatrical)

6. United International Pictures (NON-United International Pictures (NON-
THEATRICAL)THEATRICAL)
United International Pictures (UIP), formed in 1981, is jointly owned by
its Partners, Paramount Pictures and Universal Pictures.
The company have distributed movies such as Paranormal activity- the
marked one.

7. The reason behind choosing these two different types of
distribution channels is that it will enable me to reach my target
audience appropriately.
United International Pictures is a non theatrical distribution
company, allowing spectators outside the conventional movie
theatres to access films. Given it is a subsidiary it can also attract
different types of audiences, not only my target audience. On the
other hand, DreamWorks is a theatrical distribution company,
meaning they work with theatrical exhibitors in order to screen
the film, which may increase the reputation of my film.
Furthermore, these international companies are well established
which will add value to my film.