Unit 13 lo2

2. Contents
1. Summary of ideas
2. Initial mind map
3. Font styles
4. Magazine mind map
5. Mood boards
6. Mood board conclusion
7. Hand drawn drafts
8. Hand drawn drafts conclusion
9. Graphic layout
10. Graphic layout conclusion
11. Conclusion

3. Summary Of Ideas to start
0 The genre of my magazine will be Eclectic (wide range of genres) like Q magazine and
Billboard.
0 My music magazine will be smaller dimensions of 8x5.
0 The house style will be of yellow, white and black, three main colours typical of my music
genre.
0 Target audience will be range of 16-24+, primarily both genders, the magazine will achieve
this through getting celebrities known by both genres: Anthony Joshua and Adele.
0 My target audience are interested in all the exclusive types of media, celebrity culture and
films and TV industry.
0 The socio-economic needs for my magazine will be C2 which is skilled manual workers to E
which is casual/ lowest grade workers (pensioners and others who depend on welfare).
Therefore, the price of the magazine will lowered to a more suitable price because of the
lower classes income.
0 When reading the magazine the readers will get new exclusives such as film, music and
celebrity interviews etc. looking at Maslow’s theory my target audience will be “social
climbers” and “explorers” because the magazine will include information about new topics
such as celebrities and music.
0 The magazine will inform and educate the reader and also build personal relationships
between the audience and the subject interview (Katz uses and gratifications theory).

4. Magazine Mind Map
Masthead
Colour
scheme
Types of
images
Frequency
Brand
identity
Target
audience
MO Magazine
Well known
celebrities
Monochrome +
hints of yellow
Following the eclectic
convention of three primary
colours.
Yellow connotes: joyful,
sunshine and light heartedness
The Main image I will be
using is a person I know
that is a model.
Monthly circulation – this
is because not every
popular artist is always
coming out with new
albums.
Gives my magazine
more time to find
out information.
Have an easy
cover layout for
everyone to
remember
Same colour
scheme every
new magazine
C2 – E socio
economics
needs
It would appeal to these
demographics because of
the magazines look and the
type of language used and
its target audience.
MO – Monthly Ovation
As it means Monthly
Ovation, because of the
knowledge and
information that is within
the magazine they will be
able to give the magazine
appreciation and
enthusiasm.

5. Magazine Mind Map
Masthead
Colour
scheme
Types of
images
Frequency
Brand
identity
Target
audience
Catalyst
Magazine
Blue and white
Well known celebrities
that everyone can relate
to
Promotion of some
new products and
albums
Weekly circulation- this
is for the people who are
into a lot of music and
artists exclusives
Makes my
magazine look
more motivated
Make sure I have an easily
recognizable front cover so
people will see it and instantly
know its my magazine
Keep the colour
scheme simple
and constant
Looking at the socio-
economic needs table I
will have my target
audience will be from
C2 –E in the socio-
economic needs.The demographics of this
magazine is towards
working class and the
younger generation (15-
24) because of the
language used etc.
Catalyst magazine – this is
because it is another word used
for motivation which I intend on
showing a lot of when making
my magazine
My magazines of
inspiration are
mojo and Q
because of their
vast popularity in
music magazines.
The music genre is
going to be Pop and
RnB.
Strapline
Discover brand
new music

6. Magazine Mind Map
Masthead
Colour
scheme
Types of
images
Frequency
Brand
identity
Target
audience
HMW
Magazine
Blue and white
Weekly circulation- the reason why I
chose to have weekly circulation is
because of the large fan base of the hip
hop genre, there is no time when there
isn't news to fill our magazines.
Makes my
magazine look
more motivated
Making the masthead bold and
short following the ways of XXL
and Vibe will allow the
magazine to look easy on the
eye when it is in a shop etc.
Keeping it plain
but colorful
Looking at the socio-
economics table I will
be targeting the
sectors of D and E as
the target audience is
more of the younger
generation.
The demographics of this
magazine is towards the
younger generation (15-
21) because of the
language used etc.
HMW – this stands for ‘hourly, Monthly
and Weekly’ the meaning of this is that the
creators of this magazine, there will be
people constantly working to find new
interesting news to look exciting to attract
new buyers.
My magazines of inspiration are XXL and VIBE, the
reason for this is because with these genres of music
there is a much bigger audience which will mean
that the magazine will be easier to sell.
Hip-hop
Strapline
We never stop!
It will have some of highest paid and
most famous hip hop celebrities that are
out making music in this year

7. Font Styles
MO magazine fonts Catalyst magazine fonts
For MO magazine I have chosen these fonts because they reflect my
intentions with this magazine, as you can see with some of my chosen
fonts are more suited to my audience. Looking at font number three, it
definitely target my audience of the socio-economic needs table which
was from C2- E, this has an age range of about 15-25 meaning that I will
need to make sure that my fonts are more informal as it will attract the
targeted audience.
looking at my fonts that I have selected for my second magazine called
“Catalyst”, this magazine is targeted more towards people of a different
taste to “MO” as the language in “Catalyst” magazine even though it is
still targeted at C2-E, it is more formal.

8. House Style - MO
Colour scheme
For MO magazine I will be using monochrome with hints of yellow. This is
because using black and white will show the contrast of my magazine and
how my magazine can bring sunlight to the darkness using the hints of
yellow. I have decided to using yellow because I connotes sunlight and
joyfulness.
Font style
For MO magazine I will be using the font style is known as ‘Arial rounded
MT bold’. The reason for this is, I think that is a great font to go with my
masthead, also because of my younger targeted audience as the font is
rounded and bold it shows the informal side to my magazine, as I don’t
intend on targeting anyone over the age of 25 and that aren't in the socio-
economic needs sector that I have chosen.
Social media
MO magazine will be a synergy with all social medias. This is because I
will then be able to reach out to a lot more people and possibly on a global
scale eventually. Using the most popular social medias such as Instagram,
Snapchat and twitter to promote and give my audience updates and
possible exclusives.

9. House style - Catalyst
Colour scheme
For my magazine, I will use colours such as Blue and White. This is
because I will be taking a competitor such as Q and make my
magazine look similar but more pleasing to my target audience.
Further to this, I think that red and white does’t stand out like the
colours blue and white do.
Font style
Looking at Catalyst magazine, the font I have chosen to use is called
‘Verdana’. I have chosen this font because it think it fits in perfectly
with my masthead font and the colour scheme. On this magazine I
will laying it out slightly different to MO magazine as I want the
masthead of Catalyst to stand out a lot more, so I will be placing my
in a different area.
Social media
Similarly to MO magazine I will be using all of the same social media
platforms such as Instagram, snapchat and twitter. However, for this
magazine I will add in Facebook because I will then be able to reach
a further audience within its multi-million users.

10. Mood Boards – MO

11. Catalyst mood board

12. Mood Board Conclusion
Billboard is a great example of what my
magazine is inspired by because of
their layout. With their famous
celebrities on their covers they make
them look powerful and glamorous,
this is where I will be getting my layout
ideas from. I have chosen Billboard, Q
and HITS magazine as an inspiration of
mine because as a whole they target
anyone due to their genre that they
have chosen has no target audience and
they are listened to by a wide
percentage of the population such as
Justin Bieber, Adele and Ed Sheeran.
For my Catalyst magazine I have selected
NME as my inspiration because even
though they are quite similar to others
such as Q and Billboard they differ from
these magazines due to their look on their
front covers which gives it more of a
rough edge on it making it look more
presentable for an older audience.

13. Graphic Layout
Masthead
Headline or
Anchorage
text. Photo of
artist
barcode
Puff
promotion
strapline
Cover
stories
Photo of
artist
Photo of
artist
Puff
promotion
Barcode
Masthead
Strapline
Cover stories
MO magazine

14. Graphic LayoutMasthead
Headline or
Anchorage
text.
Barcode
Puff
promotion
strapline
Cover stories
Photo of
artist
Puff
promotion
Barcode
Masthead
Cover stories
Catalyst magazine
Strapline
Headline or
Anchorage
text.
Photo of
artist

15. Graphic layout (DPS)
Headline / stand verse
Text
Text
Text
Drop
capitalPhotos Photos
Quote c
a
p
t
i
o
n
caption Quote
Text
Text
Photos
Headline / stand verse
Drop
capital
Photos
MO
magazine

16. Graphic layout(DPS)
Headline / stand
verse
Text
Text
Photos
Quote c
a
p
t
i
o
n
caption Quote
Text Text
Photos
Headline /
stand verse
Drop
capital
Catalyst
magazine
Drop
capital
Photos
Text

17. Hand drawn drafts

18. Hand drawn drafts

19. Hand drawn drafts

20. Hand drawn drafts

21. Hand Drawn Drafts Conclusion
MO
Front cover
Out of the two designs I came up
with, I prefer the one on the right
because with the way they are laid
out they nearly replicated my
competitors’ magazines, but with my
magazine I will make sure that my
content a lot better than ‘Billboard’.
Double page
Looking at my double page designs, I
think that the top one is better. This is
because its layout is much neater and
I think that I will be able to produce a
magazine with that specific layout
much easier than the bottom design.
Catalyst
Front cover
As for these designs, I prefer the
design on the right because is more
unique when its compared to other
competitors magazines.
Double page
For this, I will be using the design on
the top because, I prefer it a lot more
in comparison to the other design
and I think with having more space
for images it then makes it look more
interesting to the audience

22. Graphic Layout Conclusion
caption Quote
Text Text
Photos
Headline /
stand verse
Drop
capital
Text
Masthead
Headline or
Anchorage
text. Photo of
artist
barcode
Puff
promotion
strapline
Cover
stories
I have chosen these two graphic layouts because I preferred
them to any of the other designs that I had created. Further to
this, looking at my hand drawn drafts, these two overruled all
of them as well just because of my thought process really paid
off with the end result of these two.

23. Conclusion
Overall, the magazine I have put together will be called Catalyst and
it will follow the colour scheme I have given it, with it masthead
will be bold and all white. On the front cover there is going to be
only one main image of an artist that is relevant, the type of camera
shot is going to be mid shot as it give the fans a better look at their
stature and what they look like. Further to this, my cover lines are
going to be in line with the barcode, on the left side.
On the other hand, my double page spread will have a mixture of
different pictures with different camera shots. The reason for the
variety is so that it doesn’t look too plain and simple to the reader
and will look interesting to read. For one of the pages I will use a
quote especially chosen by the artist that I have chosen for my
magazine.