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Contents
1. Target audience – catalyst
2. Target audience - MO
3. Proposal
4. My magazine – final
5. House style
6. Test photography
7. Magazine flat plan
8. Hand drawn drafts
9. Draft article
10. Step-by-step summary
11. Second magazine cover
12. Second magazine cover DPS
13. Conclusion
Target audience - Catalyst
For the target audience for this magazine, I will be looking towards socio-economics target to the sectors of C2 – E in the table.
According to Hartley’s 7 subjectivities the target audience would be both genders for the reason that it doesn't’t have a specific
genre as that will restrict the amount of buyers that I will have when trying to sell them; due to this I will be looking towards
more than one genre: RnB and Pop. The age range that this magazine will be targeting is 15-24, this is because it will allow the
magazine to reach out to a more appealing audience and that at this age range people are more likely to buy music magazines.
Katz’ uses and Gratification:
Personal identification: the reader will be able to relate to the magazine as it is based around the hip-hop and pop type of genre,
therefore the only people who are interested in these topics will be the ones buying the magazine.
Personal relationship: A reader would want to read a magazine so that they will be able to feel some kind of relationship/bond
with their idol, and with that the news that follows them.
Inform and educate: The reader will be able to learn something when they read the magazine because of the content which is in
the magazine; also there will be news exclusives where people reading will be able to find out new things about their favorite
artist.
Diversion: if someone is reading an article on their favorite artist then they will be divert from their everyday life to then get lost
in someone else's.
Target audience - MO
The target audience I have chosen for my magazine is the same as my other magazine, Catalyst. The reason for this is because I
believe that the selected audience that I have chosen, which in the socio-economics needs table is known as C2 – E. The reason
why I have chosen this as my chosen audience is mainly because I think that these types of people are in the age range that I want
to sell my magazine to (17-28).
Hartley’s theory:
Age: For MO magazine the preferred age for this magazine is from 15-24, the reason for this because of the chosen genre and the
type of content that is in the magazine which is in too complex for most below this chosen target audience.
Gender: When looking at gender, I don’t actually have a gender that would be more likely to read this magazine as my chosen
genre is a lot more diverse than others such as Rock for example is preferred by male mostly. Further to this, in some of the music
that is displayed can be to extreme for minors to watch. Most buyers that are female wouldn’t want to be a part of some of the
things that are in some videos etc. in the hip-hop/Pop scene.
Class: For this magazine the chosen class for it would either be working class or middle class due to the fact that it doesn't’t
contain strong language etc. and magazines are typically bought by people of the upper class. This another add on to the fact that
the age and class go together in ways of trends and music.
Katz Uses and Gratifications theory
I want the audience to be ‘entertained’ (Diversion) when reading my magazine therefore I will make sure I provide them with the
latest up to date music information from the industry and have a section in the magazine where they can get involved.
Furthermore, I want the audience to be ‘informed and educated’ (Katz) with facts and information surrounding the music
industry so I will make sure to put in relevant statistics and facts surrounding the artists.
Spending power of audience
Psychographics: Psychographic segmentation divides
the market into groups based on social class, lifestyle
and personality characteristics. It is based on the
assumption that the types of products and bands an
individual purchases will reflect that persons
characteristics and patterns of living. This will apply to
my magazine as my genre for my magazine is Pop, for
the higher percentage of the people who listen to this
music they are the younger generation who would be in
the categories known as aspirers and explorers. This is
because at their age they will be new to a lot of things.
This would be good for my magazine as they are more
open to explore and find ways to maybe to look into
more fashionable trends. They will be able to find this in
the magazine which could also mean that there will be
more subscribers, this will allow my magazine to
hopefully grow in popularity due to the price that will be
below the average cost of a magazine.
Psychographic table
Proposal 1
Future development
Looking at the future of my magazine, I will be wanting to make a
website, an app and create social media pages.
For making a website I would need to hire someone to follow my ideas
and chosen layout to then create it with all my information, this can
mean that I will have to pay around £200 as I have found a website
maker company that will do it for a reasonable price.
Another way in which I would want my magazine to be updated is
through a mobile app. On this app there will ways in which you will be
able to get new updates on the magazine, coupons for popular retail
stores near, and contact information where you will be able to get in
touch with us.
Lastly, another way in which I would want my magazine to spread to is
through social media. The reason for this is because I believe it a great
way in which I will be able to get my magazine a lot more awareness
and following.
Proposal 2
Future development
On the other hand, for my Catalyst magazine I only have two
main goals that I would like to achieve with this magazine and
that is to make sure that I have a working website in which my
buyers are able to get everything they need, they will be able to
have all their questions answered on the website and they will
be able to keep up with all the new contents that they will be
expecting.
Further to this, I will be using social media platforms such as
Snapchat and Instagram to advertise the magazine to the chosen
audiences which is 15-24. using the latest addition of Snapchat
flip board, where they give publishers a new way to reach out to
new audience
House Style - MO
Colour scheme
For MO magazine I will be using monochrome with hints of yellow. This is
because using black and white will show the contrast of my magazine and
how my magazine can bring sunlight to the darkness using the hints of
yellow. I have decided to using yellow because I connotes sunlight and
joyfulness.
Font style
For MO magazine I will be using the font style is known as ‘Arial rounded MT
bold’. The reason for this is, I think that is a great font to go with my
masthead, also because of my younger targeted audience as the font is
rounded and bold it shows the informal side to my magazine, as I don’t
intend on targeting anyone over the age of 25 and that aren't in the socio-
economic needs sector that I have chosen.
Social media
MO magazine will be a synergy with all social medias. This is because I will
then be able to reach out to a lot more people and possibly on a global scale
eventually. Using the most popular social medias such as Instagram, Snapchat
and twitter to promote and give my audience updates and possible
exclusives.
House style - Catalyst
Colour scheme
For my magazine, I will use colours such as Blue and White. This is
because I will be taking a competitor such as Q and make my
magazine look similar but more pleasing to my target audience.
Further to this, I think that red and white does’t stand out like the
colours blue and white do.
Font style
Looking at Catalyst magazine, the font I have chosen to use is called
‘Verdana’. I have chosen this font because it think it fits in perfectly
with my masthead font and the colour scheme. On this magazine I
will laying it out slightly different to MO magazine as I want the
masthead of Catalyst to stand out a lot more, so I will be placing my
in a different area.
Social media
Similarly to MO magazine I will be using all of the same social
media platforms such as Instagram, snapchat and twitter. However,
for this magazine I will add in Facebook because I will then be able
to reach a further audience within its multi-million users.
masthead
Main
image
1
Advertisements
2
Contents page
3
Feedback
from
audience
4
Main
image
5
Pictures
6 7
Advertisements
Article
Headline
Article
Headline
Article
strapline 98 10 11 12 13 14 15
16 17 18 19 20 21 22 23
24 25 26 27 28 29 30
DPS: pages 14-15
Magazine flat
plan
Harry Myers
Article
Headline Headline
Article
Continued
article
Continued
article
Article
Headline
strapline
text
Advert
Headline
Advert
Headline
Article
Article
Tour information
Reviews on the magazine
text
Reviews on the magazine
Mail
Advertisements Advertisements
What's on the
next weeks
magazines
masthead
Main
image
1
Advertisements
2
Contents page
3
Feedback
from
audience
4
Main
image
5
Pictures
6 7
Advertisements
Article
Headline
Article
Headline
Article
strapline 98 10 11 12 13 14 15
18 19 20 21 22 23
24 25 26 27 28 29 30
DPS: pages 16-17
Magazine flat
plan
Harry Myers
Article
Headline Headline
Article
Continued
article
Continued
article
Article
Headline
strapline
text
Headline
Article
Article
Tour information
Reviews on the magazine
text
Exclusive pictures and facts
about popular celebrities
MailLocal exclusives
Advertisements
What is to be
expected in the
coming weeks
17
Article
Headline
strapline
text
16
Mood Boards – MO
Catalyst mood board
Draft interview for DPS
Hi Frankie, how are you doing?
Hello, I'm doing great thanks, how have you been keeping
mate?
I've been amazing, thank you for asking! Lets get into this
interview then shall we?
Go on I’m more than ready.
For many weeks now, there has been a rumour going
around about a collaboration with someone big, is that
true?
Yes this is true, however I am most definitely not prepared to
release this to anyone until I am ready to get to work with this
artist, sorry for the disappointment.
That's ok, I totally understand that you want to keep it as a
surprise.
I am very proud of this new project, I feel that it could be one
of my biggest pieces of work that I have ever done; its going
to something else!
Well something else that people want to know is that in
some of your most recent singles, there have been some
suspicious remarks to really specific things, are they relating
to something that has actually happened to you?
Wow. You really have looked into my work with great detail
haven't you. With some of my remarks, they are relatable to
things that have really happened to me. For example there
was a moment in the song where I began to speak about how
when I say hello, no one answers; this is to do with a tough
breakup that I went through that I found really hard to deal
with.
That must have been really hard, are you feeling ok to talk about it ?
Yes, I am totally over it now. Thank you for asking.
Ok, lets move onto another topic. Everyone wants to know what
makes you smile everyday?
Well, some things that I enjoy in my spare time is modelling, I am very
keen on keeping my Instagram up to date by posting every other week.
I could never of guessed! What are you most proud of, out of all your
success?
Through my success, I am most grateful and proud of my fans as they
are the reason why I have got to where I am today, without them I am
nothing.
That’s really nice of you to say… lets talk about another part of your
crazy journey, what did you spend your first check on after you had
your debut single in the top 10 for several weeks?
Well there was many spending sprees, but my most memorable item I
bought was a car for my mum and dad, Mercedes G-wagon. I really do
love doing things like this, especially for the people who I love, it makes
me feel like I really have succeeded when I'm able to give back to the
people who have supported me on my journey.
Wow that is something special. What a great way to end the
interview, with a heartwarming outline of how you made your
parents proud and displayed your respect and success.
Yes, it is really something special. Thank you for having me, its been
great to share my story with you and your fans.
What will you ‘repeat’(Steve Neale –
1980) front cover
When making my magazine I will be repeating more
than one thing. These are the headline positioning
and the model with the close to mid shot. The
reason for this is that it gives the magazine a great
presence when its trying to compete with others
such as Q. further to this, I have chosen to keep the
headline the same for the reason that I want its
name to stand out when comparing to others, this
will give it a great message to the people who are
buying it.
What will you ‘repeat’ (Steve Neale – 1980) DPS
From the inspiration of NME, I would repeat the size
of the image as I think It makes the layout look a lot
more appealing as for my chosen audience they
wont want to be reading two whole pages. Another
part of the NME magazine that I would like to
repeat for my own magazine is the positioning of
the text, the reason for this is because I believe that
it is the last thing on the page in the bottom right
which means they wont forget it when moving onto
the pages after.
Photo-shoot plan
Photo-shoot plan
Risk assessment
What I needed in my photo shoot for my magazine:
• Camera – this was so that I would be able to take a picture of my model (Frankie McBrien).
• Mobile phone – so I would be able to contact my model to tell him the details of the photo shoot.
• Checklist – to make sure that I had everything for the shoot.
• I had to confirm ownership of the room that we were using for the pictures, this was so that people
wouldn't’t enter when we were taking pictures.
• I had to explain my intentions for using the room so that we would be able to access it.
• As the model, Frankie did have a dress code for the Photo shoot.
• Neighbour disturbance – we had to make sure that we weren't disturbing others as we had to make sure
that we were being considerate of our surroundings.
• Depending on how long we were going to be there just incase we had toilets within a good distance if
anyone needed a break.
• Take photo – as the director I had to be the one who was taking the picture
• Additional contributors – I had help from Miss Stevens. This was so that I was able to get some important
advice where I would be able to get better photos.
Risk assessment continued
Front Cover step by step summary
To start of my front cover, I had to make a background and then have it
placed onto a blank canvas so that I could then have outlines to make sure I
know where I can have certain things lined with. The reason to why I had
everything laid out as this is because I followed my hand drawn drafts for
both magazines. Secondly, I had to place my main image onto the canvas,
however when doing this I had to make sure it looked smooth and fitting
nicely onto the page so I made sure to get rid of the outlines using magic
wand tool. In doing this it makes the people reading the magazine to focus
more on the main image which would be the artist. After I placed the main
image I made sure that I had a barcode placed onto my magazine, there are
more than one barcodes that I could have chose from but I believe I made
the right decision in my choice. After I had made my barcode I also had some
of my chosen social media platforms that I am going to use when promoting
my magazine, such as snapchat, Facebook and Instagram; I had their logos
positioned on the barcode. After I had everything in place and looking right, I
placed the magazines chosen name on it (Catalyst and MO) using the side
lines to help align my magazines title. In doing this I made sure that I used the
two fonts that I had chosen. Finally, I had the side line put in place using the
remaining space I had left. To finish off the magazine I had the main headline
placed on top of the side lines to make it stand out allowing it to draw the
most attention as it was also put In larger font to do so.
DPS – step by step summary
To start of my work on my double page spread for MO I added in a
background that I found on the internet, I chose this one because I
felt that It suited the genre I had chosen. Further to this, after my
background I added in my model image of Frankie McBrien. When
it was pasted onto the document it had the background that I used
when taking the photos, for the magazine it would look better if I
removed the background; I did this by using the magic wand tool
and highlighting the areas making sure I had every part of the
image that I didn’t like or need gone so that It would come up on
the page the best with no rough edges. To finish off the simpler
steps I added in the numbers of the pages (11 and 12) by making a
text box and typing the numbers with the text known as “The Bold
Font”. For the second step I added in the more important pieces to
the front cover: Header, strapline, magazine logo and the pull
quote. To make these all I did was make the text boxes and select
my font that I had chosen. For the final step I added in the minor
extras that made the magazine look a lot better. For example, I
added the finishing touches to the strapline and the interview
where I highlighted important parts in white for the strapline but
then for the interview I highlighted the questions that I asked all In
white as it made it a lot clearer for people to read the interview
and easily see which was my question and where Frankie’s answer
was.
Staff and cost
Staff Cost
Publisher x1 £45,000
Editors x3 £24-28k per year for people who have less than 20
years experience
Journalists x4 Starting from £15,864 -£30k
Writers x3 Start at £34k
Photographers x3 Around £20,000 per year
Marketing x2 Starts at £32,209 per year
Advertising on social media x2 Range from £2.5k to £15,000
Designers x3 £21,599 per year
Finances x3 £60,000 per year
Human resources x2 £24,441 per year
For my staff costs I have used databases including the average pay for each role. The reason why I have done
this is so people know what they are working for and just to make it fair for everyone who will be working
for the magazine. For the total cost of this was roughly £730,097 in the staff and their costs.
Equipment and cost
Equipment Cost
Office space Fetcham, surrey - £220 per month (1 year = £2640
iMac computers x15 £1049x15 = £15,735
Adobe creative Cloud all apps + adobe stock x15 £10,458
Printer (HP PageWide 377dw Multifunction Business Inkjet Colour Printer +
Amazon Protect 2 year Breakdown & Accidental Damage Cover for Office
Equipment) x2
£608.18
Cameras x4 £16,400
Lighting equipment (ASHANKS 100W Led Spotlight Fresnel Light
Replace 1000W Tungsten Light Dimmable Switch Bi-color LED Studio
Continuous Lighting 3200-5500K for Camera Photo Film Lighting
Equipment) x2
£359.98
Paper (Xerox Performer Paper A4 80gsm White 003R90649 Pack of 5
Reams) x5
£100.75
Ink for printer x4 £275.96
Stationary x5 £59.95
Desks x15 £1,035
Chairs x15 £974.25
TOTAL: £38,189.07
Equipment and cost continued
Sources:
• https://www.gumtree.com/p/commercial-property-to-rent/-leatherhead-kt22-modern-flexible-serviced-
office-space-for-rent-let-/1228343965
• https://www.adobe.com/uk/creativecloud/plans.html?locale=gb&plan=team&promoid=KSRST
• https://www.apple.com/uk/shop/bag
• https://www.amazon.co.uk/gp/cart/view.html/ref=lh_cart_mi
• https://www.amazon.co.uk/gp/cart/view.html/ref=lh_cart
• https://www.amazon.co.uk/gp/cart/view.html/ref=lh_cart
Printing quotes and cost
For creating my magazine I have chosen to
make it with 15,000 copies allowing me to
spend as little as possible but still giving out
enough magazines that will be able to reach
a reasonable audience. Making a bundle of
one magazine is a lot cheaper in comparison
to printing a single magazine multiple times.
To print one magazine it came to £20.35
whereas if I was to print 15,000 magazines it
would come to £5,239.
https://print24.com/uk/product/magazines/
Distribution to retailer and cost
For my magazine I will selling my magazine in retailers such as:
WHSmith: For my magazine it is crucial that I sell my magazine here because it is one of the biggest
shops for selling books and magazines etc. further to this, if I was to sell my magazine here I would be
able to reach a much wider audience allowing my magazines recognition to flourish massively. To be
able to get my magazine into a retailer of this level it has to be one of great quality in every way, this
means that the customers that go to buy a magazine will not judge the magazine by its front cover
because it takes a lot to get your magazine onto the shelf at this retailer.
ASDA: I have chosen this retailer to distribute my magazine simply because of the amount of people
that go to ASDA every week. On average there are around 18 million that go to this retailer every
week. In comparison to others this is above all, this is great for my magazine because it will surge the
amount of sales we will make when selling the magazine. Even though, ASDA isn't known for its selling
of magazines it will still give my magazine a great chance of popularity due to the amount of customers
they have every week,
Where will the magazine be marketed?
I will advertising my magazine using specific social media platforms. These are Instagram,
Facebook, Snapchat and Twitter. The reason for this is because on these platforms I will be able
to reach millions of people on a daily basis, this is great for the magazine because it will give it a
chance to sell a lot more and I will be able to send out notifications for the people who are
subscribed to the magazine; they will need the information that I will be able to provide through
my chosen social media platforms such as what is going to be in the magazine.
For the selling of my magazine I will be using certain retail stores such as WHSmith and ASDA. To
be able get my magazine to be sold in these retailers there will be a cost that I will need to pay in
order to have this granted. To make this happen we will need to spend more money so that the
magazine will be sold however, we will be making more money back through the two retail
stores that are selling my magazine.
An example of some of the statistics of my chosen retail stores is ASDA. They have more that
145,000 dedicated colleagues who are serving more than 18 million people every week. Having
my magazine sold in ASDA is great because of the number of people that visit it every week will
help with the amount of magazine that will be sold and the amount of money the magazine will
be making.
Source: https://corporate.asda.com/our-story/company-facts
Advertising revenue
For the advertising of my magazine, I will be setting certain costs for the range of
adverts that will be used. For example:
Full page: Ranges from £500 - £20,000
Half page: This will cost around £2,500
DPS: A double page spread will cost around £10,000
Due to the amount of space that it will use there will be set costs for these types
of adverts, these will be the main income for the magazine in general, along with
the sales of physical magazine copies too.
The reason for having adverts in the magazine is mainly because they bring in a lot
of income for the magazine as companies will want to have their business/product
in our magazine and the more people we get buying the magazines means that
there will be much bigger companies willing to pay a much larger sum to have
their advert in the magazine.
Advertising in social media
platforms
Using social media platforms in ways of advertising is a key form
of bringing in income for the a business in new age of technology
advancement. The reason for this is simply because everyone
relies on their phone and most people who have a phone have
some kind of social media account such as Facebook, Snapchat,
YouTube, Instagram and Twitter etc. due to the fact that
everyone is on social media everyday, a great way to advertise
like a magazine is through any social media platforms.
Profit and loss breakdown
For the first year of my magazine being released, the loss to profit ratio will be far outbalanced as the loss
will be much bigger in comparison of the profits that the magazine will bring to the business for the first
section of the magazines release. For the first year it will be a lot harder to sell etc. due to the magazine
being new and no one will know of it meaning that they will not know how good it is, this will mean that
the magazine will not be selling nearly as much that it will in the future. For the first issue of the magazine
the profits will be a lot smaller as there will be less adverts that will want to promote in the magazine, this
will mean that to get more money from the magazine it will take time as the bigger companies wont want
to have adverts in a new magazine that doesn't’t sell a lot.
After the first year of selling the magazine, I will have all of the costs put together. For example, there will
be a total cost of £361,656 as this is to spend on the equipment and making sure that all the staff have the
correct equipment to go through everyday and compete their work. To make this all happen I will be
working in an office, this will cost £220 per month, this price comes with every including the desks and
other extras that are required in an office. After everything is all set up we would then need to review the
pricing of the staff as a whole, looking at how much it is going to cost each month. The total cost every
year for the total amount of money that will go into paying the salaries of the employees will come to,
£737,097.
Production plan
Week beginning
Monday Tuesday Wednesday Thursday Friday
Find a location for
an office
Buy equipment Recruit staff Set up equipment
and furniture in
the office
Meet all
employees and go
through what
needs to be done
Completed by
June 4th June 5th June 6th June 7th June 8th
Week beginning
Monday Tuesday Wednesday Thursday Friday
Get writers and
journalists to
gather information
for the magazine.
Organize a
meeting for design
ideas
Set a date to when
the magazine will
be released
Manage the
schedule for the
magazine
Editorial and
budget decisions
need to made
Completed by
June 11th June 12th June 13th June 14th June 15th
When
looking at a
production
process I
followed a
professional
one off the
internet
closely.
Production plan continued
Week beginning
Monday Tuesday Wednesday Thursday Friday
Editorial and
budget decisions
need to made
Decide the content
which will be in the
magazine
Decide the content
which will be in the
magazine
Edit the magazine Edit the magazine
Completed by
June 18th June 19th June 20th June 21st June 22nd
Week beginning
Monday Tuesday Wednesday Thursday Friday
Edit the magazine Layout the pages
for the magazine
Layout the pages
for the magazine
Proofreading Proofreading
Completed by
June 25th June 26th June 27th June 28th June 29th
I will be making around 15,000 copies for my magazine. The reason for this is because
of the high demand for the exclusives that my magazines can provide.
https://hosbeg.com/suit-yourself-meaning-of-suit-
yourself/#_recommendation
When
looking at a
production
process I
followed a
professional
one off the
internet
closely.
Production plan continued – launch
date
June 30th is a good day to launch the magazine as it is
the end of the month and most people would have
been paid therefore will have money to buy the
magazine.
Week beginning
Monday
LAUNCH
MAGAZINE
Completed by
June 30th
Hazards at the work place
For MO, it is important that we follow the policies for reliability of maintaining health and safety in the
workplace. If there was a fire in the office, we would use a fire exit that would be stationed in several
areas in the office, this is to make it a lot easier to exit instead of a bunch of people cramping through a
single door to get out of the building. Also, the desks and chairs that are being used are to not have any
faults as this could cause harm to the workers. Lastly, a way that we will be able to keep up with the
ways of going through with a fire alarm and how to exit the building safely but quickly we will do
monthly fire exercises. The reason for this is because it allows everyone to leave the building safely.
Health and Safety at Work etc Act 1974
This is also referred to as HSWA. This is a piece of legislation covering occupational health and safety in the
work place in Britain.
http://www.hse.gov.uk/legislation/hswa.htm
Ethical & Legal Issues.
The IPSO (independent press standards organization), has set rules known as the editors
code of practice, in which the editor of a magazine, newspaper or any other form of media,
has to follow a particular rule set followed by this organization. Initially it was the PCC (Press
Complaints Commission) that dealt with these rules and set specific standards that editors
would have to follow, and now this has been taken over by the IPSO.
They focus on a long list of categories such as Accuracy, Privacy, Harassment, Intrusion into
grief or shock, Reporting Suicide, Children, Children in sex cases, Hospitals, Reporting of
crime, Clandestine devices and subterfuge, Victims of sexual assault, Discrimination, Financial
journalism, Confidential sources, Witness payments in criminal trials and Payment to
criminals. These are all the categories that are included in the editor’s Code of Practice.
https://www.ipso.co.uk
Role of Relevant Regulatory Bodies
About IPSO's complaints process:
This information sets out how your complaint will be dealt with once it is received by IPSO as well as our policies on
confidentiality, behaviour and supporting individuals with disabilities.
Initial assessment:
Once your complaint is received, IPSO staff will assess whether it falls within our remit and if it raises a possible breach of
the Editors' Code.
Referral to the publication:
In most circumstances, they will take over the concerns you are holding once the publishers internal complaints
procedures has concluded or if the matter has not been resolved within the 28 days. On the other hand, the publication
may request that we begin investigating the complaint without waiting for the end of the 28 days. On occasion they may
begin to investigate the complaint immediately, without a referral period, If they are to consider if it is essential for us to
do.
Investigation:
• For this, the IPSO will be provided with a copy of the publication’s response to your complaint and given the
opportunity to comment. They will look to think about a satisfactory outcome to your complaint if appropriate. In
some cases this could be faster and provide a wider range of possible outcomes than the remedial action IPSO can
potentially require. Some examples of this are: the publication of a correction, clarification or apology
• the publication of a letter or article by a complainant
• a private letter of apology
• amendments to an online article or removal of material
• assurances about future publication or conduct. https://www.ipso.co.uk/IPSO/cop.html
Editor’s code of practice
Accuracy
Looking at this section, the press are made sure to take care and not to publish
inaccurate, misleading or distorted information or images, including headlines not
supported by the text. Also, the press, while free to edit and campaign, they must
distinguish the clear difference between comment, conjecture and the facts.
Privacy
Every person is entitled to respect their privacy and family life etc. further to this, for
people taking pictures, it is not acceptable to take a photograph individuals, without
their consent, this means that when they are in public or in private places their privacy
needs to be respected.
Harassment
Journalists must not engage in intimidation, harassment or persistent pursuit. It isn’t
allowed for journalists to consistently ask questions, calling, following or
photographing people once asked to stop.
Instruction into grief or shock
In cases involving personal grief or shock, enquiries and approaches must be made
with sympathy and discretion and publication handled sensitively. These provisions
should not restrict the right to report legal proceedings.
Reporting suicide
When reporting on a subject such as suicide, to prevent simulative acts then care and
caution must be taken to avoid excessive detail of the method used, while taking into
account the media’s right to report legal proceedings.
Children
Everyone should be allowed to complete their time at school with intrusion.
Without school authorities then they are not allowed to photograph or approach the
pupil or pupils.
https://www.ipso.co.uk/editors-code-of-practice/
Children in sex cases
In any kind of press report of a case involving a sexual offence against a minor –
They must not be identified, however the adult is allowed to be identified, a word
such as “incest” must not be used where there is a child victim might be identified.
Hospitals
Journalists must identify themselves and obtain permission from a responsible
executive before entering non-public areas of hospitals or similar institutions to
pursue enquiries.
The restrictions on intruding into privacy are particularly relevant to enquiries
about individuals in hospitals or similar institutions.
Reporting of crime
when reporting a crime, relatives or friends of persons convicted of committing a
crime should not have their identity shared if they do not give consent of such
things, unless they are relevant in context. The reason for this is because if there is
a minor involved in the case who can be a witness or the victim of the said crime,
this must not restrict the right to report legal proceedings.
Clandestine devices and subterfuge
The press must not seek to obtain or publish material acquired by using hidden
cameras or clandestine listening devices; or by intercepting private or mobile
telephone calls, messages or emails; or by the unauthorised removal of documents
or photographs; or by accessing digitally-held information without consent.
Victims of sexual assault
The press must not identify or publish material likely to lead to the identification of
a victim of sexual assault unless there is adequate justification and they are legally
free to do so.
Discrimination
Details of an individual's race, colour, religion, gender identity, sexual orientation,
physical or mental illness or disability must be avoided unless genuinely relevant to
the story.
Editors code of practice continued
Financial journalism
Even where the law isn't prohibited, journalists must not use for their own profit financial information they receive
in advance of its general publication, or should they pass any kind of information to others that shouldn’t have the
information.
Confidential sources
Journalists have a moral obligation to protect confidential sources of information
Witness payments in criminal trials
No payment or offer of payment to a witness – or any person who may reasonably be expected to be called as a
witness – should be made in any case once proceedings are active as defined by the Contempt of Court Act 1981.
This prohibition lasts until the suspect has been freed unconditionally by police without charge or bail or the
proceedings are otherwise discontinued; or has entered a guilty plea to the court; or, in the event of a not guilty
plea, the court has announced its verdict. Any payment or offer of payment made to a person later cited to give
evidence in proceedings must be disclosed to the prosecution and defence. The witness must be advised of this
requirement.
Payment to criminals
Payment or offers of payment for stories, pictures or information, which seek to exploit a particular crime or to
glorify or glamorise crime in general, must not be made directly or via agents to convicted or confessed criminals
or to their associates. Editors invoking the public interest to justify payment or offers would need to demonstrate
that there was good reason to believe the public interest would be served. If, despite payment, no public interest
emerged, then the material should not be published.
https://www.ipso.co.uk/editors-code-of-practice/
Editor’s code of practice in relation to
my media product
Accuracy
I must make sure I do not publish any misleading information on the artists and I must
distinguish the clear difference between comment, conjecture and the facts. This is
especially important on the double page spread as I am interviewing the artist, so
therefore I cannot make up any false facts about the artist.
Privacy
I must make sure I ask for consent to take pictures for my model therefore I will make
a consent form and make sure they sign it. I must make sure their images are
copyrighted and I do not use any information they do not want me to use.
Regulatory Issues
IP/Watermark
Content that usually has copyright can be referred to as Intellectual
Property (IP) and this is protected by the law. IP can be divided into
two categories; Industrial Property and Copyright. As well as IP on
printed work, you can get a digital watermark which protects any
copyrighted content from any magazine online and in any digital
format. It is important to have this because it means people will
have to pay you to use your information/ ideas. The best way to
protect your IP is to acquire a patent. However, this can take several
years to get and costs over $7000 in fees.
I will make sure my images are watermarked and are protected by
copyright therefore people will have to pay to use my images. As
you can see on the right I have watermarked my main image so it
can not be copied.
Data Protection Act (1998)
The Date Protection Act 1998 is an act put in place by the untied kingdom parliament, this defines the ways in which information about living
people may be legally used and handled. Its main purpose is to make sure that certain individuals are protected against misuses or abuse of
information about them.
People that use data means that they would have to follow the strict rules that come with it, this is known as ‘data protection principles’. These are
the things that they must ensure the information is:
• Used fairly and lawfully
• Used for limited, specifically stated purposes
• Used in a way that is adequate, relevant and not excessive
• Accurate
• Kept for no longer than is absolutely necessary
• Handled according to people’s data protection rights
• Kept safe and secure
• Not transferred outside the European Economic Area without
• adequate protection
If the information is more sensitive and needs the stricter rules such as:
• Ethnic background
• Political opinions
• Religious beliefs
• Health
• Sexual health
• Criminal records
https://www.gov.uk/data-protection
For my magazine I must make sure I
follow this act so my artists inside the
magazine are protected again misuses
or abuse of information about them.
https://www.legislation.gov.uk/ukpga/1998/29/contents
Copyright Royalties©
• Copyright- is when there is a legal right which lasts for a certain amount of years
so you can’t print, publish, perform, film, or record literary, artistic or musical
material that already exists.
• Within my magazine, I will be making sure that I become a member of the BBC so
that I will never breach any standards and everything I publish will be protected.
• The copyright in a work of authorship immediately becomes the property of
the author who created it at the moment it is put into fixed form. No one but
the author can claim copyright to the work, unless the author grants rights to
others in a written agreement
I do not want others to use my work without permission therefore I must make sure
I gain copyright. I will mark my work with the copyright symbol a shown above.
https://www.gov.uk/copyright
Front covers
DPS – MO magazine
DPS – Catalyst magazine
Back covers

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Unit 13 lo3

  • 1.
  • 2. Contents 1. Target audience – catalyst 2. Target audience - MO 3. Proposal 4. My magazine – final 5. House style 6. Test photography 7. Magazine flat plan 8. Hand drawn drafts 9. Draft article 10. Step-by-step summary 11. Second magazine cover 12. Second magazine cover DPS 13. Conclusion
  • 3. Target audience - Catalyst For the target audience for this magazine, I will be looking towards socio-economics target to the sectors of C2 – E in the table. According to Hartley’s 7 subjectivities the target audience would be both genders for the reason that it doesn't’t have a specific genre as that will restrict the amount of buyers that I will have when trying to sell them; due to this I will be looking towards more than one genre: RnB and Pop. The age range that this magazine will be targeting is 15-24, this is because it will allow the magazine to reach out to a more appealing audience and that at this age range people are more likely to buy music magazines. Katz’ uses and Gratification: Personal identification: the reader will be able to relate to the magazine as it is based around the hip-hop and pop type of genre, therefore the only people who are interested in these topics will be the ones buying the magazine. Personal relationship: A reader would want to read a magazine so that they will be able to feel some kind of relationship/bond with their idol, and with that the news that follows them. Inform and educate: The reader will be able to learn something when they read the magazine because of the content which is in the magazine; also there will be news exclusives where people reading will be able to find out new things about their favorite artist. Diversion: if someone is reading an article on their favorite artist then they will be divert from their everyday life to then get lost in someone else's.
  • 4. Target audience - MO The target audience I have chosen for my magazine is the same as my other magazine, Catalyst. The reason for this is because I believe that the selected audience that I have chosen, which in the socio-economics needs table is known as C2 – E. The reason why I have chosen this as my chosen audience is mainly because I think that these types of people are in the age range that I want to sell my magazine to (17-28). Hartley’s theory: Age: For MO magazine the preferred age for this magazine is from 15-24, the reason for this because of the chosen genre and the type of content that is in the magazine which is in too complex for most below this chosen target audience. Gender: When looking at gender, I don’t actually have a gender that would be more likely to read this magazine as my chosen genre is a lot more diverse than others such as Rock for example is preferred by male mostly. Further to this, in some of the music that is displayed can be to extreme for minors to watch. Most buyers that are female wouldn’t want to be a part of some of the things that are in some videos etc. in the hip-hop/Pop scene. Class: For this magazine the chosen class for it would either be working class or middle class due to the fact that it doesn't’t contain strong language etc. and magazines are typically bought by people of the upper class. This another add on to the fact that the age and class go together in ways of trends and music. Katz Uses and Gratifications theory I want the audience to be ‘entertained’ (Diversion) when reading my magazine therefore I will make sure I provide them with the latest up to date music information from the industry and have a section in the magazine where they can get involved. Furthermore, I want the audience to be ‘informed and educated’ (Katz) with facts and information surrounding the music industry so I will make sure to put in relevant statistics and facts surrounding the artists.
  • 5. Spending power of audience Psychographics: Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and bands an individual purchases will reflect that persons characteristics and patterns of living. This will apply to my magazine as my genre for my magazine is Pop, for the higher percentage of the people who listen to this music they are the younger generation who would be in the categories known as aspirers and explorers. This is because at their age they will be new to a lot of things. This would be good for my magazine as they are more open to explore and find ways to maybe to look into more fashionable trends. They will be able to find this in the magazine which could also mean that there will be more subscribers, this will allow my magazine to hopefully grow in popularity due to the price that will be below the average cost of a magazine. Psychographic table
  • 7. Future development Looking at the future of my magazine, I will be wanting to make a website, an app and create social media pages. For making a website I would need to hire someone to follow my ideas and chosen layout to then create it with all my information, this can mean that I will have to pay around £200 as I have found a website maker company that will do it for a reasonable price. Another way in which I would want my magazine to be updated is through a mobile app. On this app there will ways in which you will be able to get new updates on the magazine, coupons for popular retail stores near, and contact information where you will be able to get in touch with us. Lastly, another way in which I would want my magazine to spread to is through social media. The reason for this is because I believe it a great way in which I will be able to get my magazine a lot more awareness and following.
  • 9. Future development On the other hand, for my Catalyst magazine I only have two main goals that I would like to achieve with this magazine and that is to make sure that I have a working website in which my buyers are able to get everything they need, they will be able to have all their questions answered on the website and they will be able to keep up with all the new contents that they will be expecting. Further to this, I will be using social media platforms such as Snapchat and Instagram to advertise the magazine to the chosen audiences which is 15-24. using the latest addition of Snapchat flip board, where they give publishers a new way to reach out to new audience
  • 10. House Style - MO Colour scheme For MO magazine I will be using monochrome with hints of yellow. This is because using black and white will show the contrast of my magazine and how my magazine can bring sunlight to the darkness using the hints of yellow. I have decided to using yellow because I connotes sunlight and joyfulness. Font style For MO magazine I will be using the font style is known as ‘Arial rounded MT bold’. The reason for this is, I think that is a great font to go with my masthead, also because of my younger targeted audience as the font is rounded and bold it shows the informal side to my magazine, as I don’t intend on targeting anyone over the age of 25 and that aren't in the socio- economic needs sector that I have chosen. Social media MO magazine will be a synergy with all social medias. This is because I will then be able to reach out to a lot more people and possibly on a global scale eventually. Using the most popular social medias such as Instagram, Snapchat and twitter to promote and give my audience updates and possible exclusives.
  • 11. House style - Catalyst Colour scheme For my magazine, I will use colours such as Blue and White. This is because I will be taking a competitor such as Q and make my magazine look similar but more pleasing to my target audience. Further to this, I think that red and white does’t stand out like the colours blue and white do. Font style Looking at Catalyst magazine, the font I have chosen to use is called ‘Verdana’. I have chosen this font because it think it fits in perfectly with my masthead font and the colour scheme. On this magazine I will laying it out slightly different to MO magazine as I want the masthead of Catalyst to stand out a lot more, so I will be placing my in a different area. Social media Similarly to MO magazine I will be using all of the same social media platforms such as Instagram, snapchat and twitter. However, for this magazine I will add in Facebook because I will then be able to reach a further audience within its multi-million users.
  • 12. masthead Main image 1 Advertisements 2 Contents page 3 Feedback from audience 4 Main image 5 Pictures 6 7 Advertisements Article Headline Article Headline Article strapline 98 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 DPS: pages 14-15 Magazine flat plan Harry Myers Article Headline Headline Article Continued article Continued article Article Headline strapline text Advert Headline Advert Headline Article Article Tour information Reviews on the magazine text Reviews on the magazine Mail Advertisements Advertisements What's on the next weeks magazines
  • 13. masthead Main image 1 Advertisements 2 Contents page 3 Feedback from audience 4 Main image 5 Pictures 6 7 Advertisements Article Headline Article Headline Article strapline 98 10 11 12 13 14 15 18 19 20 21 22 23 24 25 26 27 28 29 30 DPS: pages 16-17 Magazine flat plan Harry Myers Article Headline Headline Article Continued article Continued article Article Headline strapline text Headline Article Article Tour information Reviews on the magazine text Exclusive pictures and facts about popular celebrities MailLocal exclusives Advertisements What is to be expected in the coming weeks 17 Article Headline strapline text 16
  • 16. Draft interview for DPS Hi Frankie, how are you doing? Hello, I'm doing great thanks, how have you been keeping mate? I've been amazing, thank you for asking! Lets get into this interview then shall we? Go on I’m more than ready. For many weeks now, there has been a rumour going around about a collaboration with someone big, is that true? Yes this is true, however I am most definitely not prepared to release this to anyone until I am ready to get to work with this artist, sorry for the disappointment. That's ok, I totally understand that you want to keep it as a surprise. I am very proud of this new project, I feel that it could be one of my biggest pieces of work that I have ever done; its going to something else! Well something else that people want to know is that in some of your most recent singles, there have been some suspicious remarks to really specific things, are they relating to something that has actually happened to you? Wow. You really have looked into my work with great detail haven't you. With some of my remarks, they are relatable to things that have really happened to me. For example there was a moment in the song where I began to speak about how when I say hello, no one answers; this is to do with a tough breakup that I went through that I found really hard to deal with. That must have been really hard, are you feeling ok to talk about it ? Yes, I am totally over it now. Thank you for asking. Ok, lets move onto another topic. Everyone wants to know what makes you smile everyday? Well, some things that I enjoy in my spare time is modelling, I am very keen on keeping my Instagram up to date by posting every other week. I could never of guessed! What are you most proud of, out of all your success? Through my success, I am most grateful and proud of my fans as they are the reason why I have got to where I am today, without them I am nothing. That’s really nice of you to say… lets talk about another part of your crazy journey, what did you spend your first check on after you had your debut single in the top 10 for several weeks? Well there was many spending sprees, but my most memorable item I bought was a car for my mum and dad, Mercedes G-wagon. I really do love doing things like this, especially for the people who I love, it makes me feel like I really have succeeded when I'm able to give back to the people who have supported me on my journey. Wow that is something special. What a great way to end the interview, with a heartwarming outline of how you made your parents proud and displayed your respect and success. Yes, it is really something special. Thank you for having me, its been great to share my story with you and your fans.
  • 17. What will you ‘repeat’(Steve Neale – 1980) front cover When making my magazine I will be repeating more than one thing. These are the headline positioning and the model with the close to mid shot. The reason for this is that it gives the magazine a great presence when its trying to compete with others such as Q. further to this, I have chosen to keep the headline the same for the reason that I want its name to stand out when comparing to others, this will give it a great message to the people who are buying it.
  • 18. What will you ‘repeat’ (Steve Neale – 1980) DPS From the inspiration of NME, I would repeat the size of the image as I think It makes the layout look a lot more appealing as for my chosen audience they wont want to be reading two whole pages. Another part of the NME magazine that I would like to repeat for my own magazine is the positioning of the text, the reason for this is because I believe that it is the last thing on the page in the bottom right which means they wont forget it when moving onto the pages after.
  • 21. Risk assessment What I needed in my photo shoot for my magazine: • Camera – this was so that I would be able to take a picture of my model (Frankie McBrien). • Mobile phone – so I would be able to contact my model to tell him the details of the photo shoot. • Checklist – to make sure that I had everything for the shoot. • I had to confirm ownership of the room that we were using for the pictures, this was so that people wouldn't’t enter when we were taking pictures. • I had to explain my intentions for using the room so that we would be able to access it. • As the model, Frankie did have a dress code for the Photo shoot. • Neighbour disturbance – we had to make sure that we weren't disturbing others as we had to make sure that we were being considerate of our surroundings. • Depending on how long we were going to be there just incase we had toilets within a good distance if anyone needed a break. • Take photo – as the director I had to be the one who was taking the picture • Additional contributors – I had help from Miss Stevens. This was so that I was able to get some important advice where I would be able to get better photos.
  • 23. Front Cover step by step summary To start of my front cover, I had to make a background and then have it placed onto a blank canvas so that I could then have outlines to make sure I know where I can have certain things lined with. The reason to why I had everything laid out as this is because I followed my hand drawn drafts for both magazines. Secondly, I had to place my main image onto the canvas, however when doing this I had to make sure it looked smooth and fitting nicely onto the page so I made sure to get rid of the outlines using magic wand tool. In doing this it makes the people reading the magazine to focus more on the main image which would be the artist. After I placed the main image I made sure that I had a barcode placed onto my magazine, there are more than one barcodes that I could have chose from but I believe I made the right decision in my choice. After I had made my barcode I also had some of my chosen social media platforms that I am going to use when promoting my magazine, such as snapchat, Facebook and Instagram; I had their logos positioned on the barcode. After I had everything in place and looking right, I placed the magazines chosen name on it (Catalyst and MO) using the side lines to help align my magazines title. In doing this I made sure that I used the two fonts that I had chosen. Finally, I had the side line put in place using the remaining space I had left. To finish off the magazine I had the main headline placed on top of the side lines to make it stand out allowing it to draw the most attention as it was also put In larger font to do so.
  • 24. DPS – step by step summary To start of my work on my double page spread for MO I added in a background that I found on the internet, I chose this one because I felt that It suited the genre I had chosen. Further to this, after my background I added in my model image of Frankie McBrien. When it was pasted onto the document it had the background that I used when taking the photos, for the magazine it would look better if I removed the background; I did this by using the magic wand tool and highlighting the areas making sure I had every part of the image that I didn’t like or need gone so that It would come up on the page the best with no rough edges. To finish off the simpler steps I added in the numbers of the pages (11 and 12) by making a text box and typing the numbers with the text known as “The Bold Font”. For the second step I added in the more important pieces to the front cover: Header, strapline, magazine logo and the pull quote. To make these all I did was make the text boxes and select my font that I had chosen. For the final step I added in the minor extras that made the magazine look a lot better. For example, I added the finishing touches to the strapline and the interview where I highlighted important parts in white for the strapline but then for the interview I highlighted the questions that I asked all In white as it made it a lot clearer for people to read the interview and easily see which was my question and where Frankie’s answer was.
  • 25. Staff and cost Staff Cost Publisher x1 £45,000 Editors x3 £24-28k per year for people who have less than 20 years experience Journalists x4 Starting from £15,864 -£30k Writers x3 Start at £34k Photographers x3 Around £20,000 per year Marketing x2 Starts at £32,209 per year Advertising on social media x2 Range from £2.5k to £15,000 Designers x3 £21,599 per year Finances x3 £60,000 per year Human resources x2 £24,441 per year For my staff costs I have used databases including the average pay for each role. The reason why I have done this is so people know what they are working for and just to make it fair for everyone who will be working for the magazine. For the total cost of this was roughly £730,097 in the staff and their costs.
  • 26. Equipment and cost Equipment Cost Office space Fetcham, surrey - £220 per month (1 year = £2640 iMac computers x15 £1049x15 = £15,735 Adobe creative Cloud all apps + adobe stock x15 £10,458 Printer (HP PageWide 377dw Multifunction Business Inkjet Colour Printer + Amazon Protect 2 year Breakdown & Accidental Damage Cover for Office Equipment) x2 £608.18 Cameras x4 £16,400 Lighting equipment (ASHANKS 100W Led Spotlight Fresnel Light Replace 1000W Tungsten Light Dimmable Switch Bi-color LED Studio Continuous Lighting 3200-5500K for Camera Photo Film Lighting Equipment) x2 £359.98 Paper (Xerox Performer Paper A4 80gsm White 003R90649 Pack of 5 Reams) x5 £100.75 Ink for printer x4 £275.96 Stationary x5 £59.95 Desks x15 £1,035 Chairs x15 £974.25 TOTAL: £38,189.07
  • 27. Equipment and cost continued Sources: • https://www.gumtree.com/p/commercial-property-to-rent/-leatherhead-kt22-modern-flexible-serviced- office-space-for-rent-let-/1228343965 • https://www.adobe.com/uk/creativecloud/plans.html?locale=gb&plan=team&promoid=KSRST • https://www.apple.com/uk/shop/bag • https://www.amazon.co.uk/gp/cart/view.html/ref=lh_cart_mi • https://www.amazon.co.uk/gp/cart/view.html/ref=lh_cart • https://www.amazon.co.uk/gp/cart/view.html/ref=lh_cart
  • 28. Printing quotes and cost For creating my magazine I have chosen to make it with 15,000 copies allowing me to spend as little as possible but still giving out enough magazines that will be able to reach a reasonable audience. Making a bundle of one magazine is a lot cheaper in comparison to printing a single magazine multiple times. To print one magazine it came to £20.35 whereas if I was to print 15,000 magazines it would come to £5,239. https://print24.com/uk/product/magazines/
  • 29. Distribution to retailer and cost For my magazine I will selling my magazine in retailers such as: WHSmith: For my magazine it is crucial that I sell my magazine here because it is one of the biggest shops for selling books and magazines etc. further to this, if I was to sell my magazine here I would be able to reach a much wider audience allowing my magazines recognition to flourish massively. To be able to get my magazine into a retailer of this level it has to be one of great quality in every way, this means that the customers that go to buy a magazine will not judge the magazine by its front cover because it takes a lot to get your magazine onto the shelf at this retailer. ASDA: I have chosen this retailer to distribute my magazine simply because of the amount of people that go to ASDA every week. On average there are around 18 million that go to this retailer every week. In comparison to others this is above all, this is great for my magazine because it will surge the amount of sales we will make when selling the magazine. Even though, ASDA isn't known for its selling of magazines it will still give my magazine a great chance of popularity due to the amount of customers they have every week,
  • 30. Where will the magazine be marketed? I will advertising my magazine using specific social media platforms. These are Instagram, Facebook, Snapchat and Twitter. The reason for this is because on these platforms I will be able to reach millions of people on a daily basis, this is great for the magazine because it will give it a chance to sell a lot more and I will be able to send out notifications for the people who are subscribed to the magazine; they will need the information that I will be able to provide through my chosen social media platforms such as what is going to be in the magazine. For the selling of my magazine I will be using certain retail stores such as WHSmith and ASDA. To be able get my magazine to be sold in these retailers there will be a cost that I will need to pay in order to have this granted. To make this happen we will need to spend more money so that the magazine will be sold however, we will be making more money back through the two retail stores that are selling my magazine. An example of some of the statistics of my chosen retail stores is ASDA. They have more that 145,000 dedicated colleagues who are serving more than 18 million people every week. Having my magazine sold in ASDA is great because of the number of people that visit it every week will help with the amount of magazine that will be sold and the amount of money the magazine will be making. Source: https://corporate.asda.com/our-story/company-facts
  • 31. Advertising revenue For the advertising of my magazine, I will be setting certain costs for the range of adverts that will be used. For example: Full page: Ranges from £500 - £20,000 Half page: This will cost around £2,500 DPS: A double page spread will cost around £10,000 Due to the amount of space that it will use there will be set costs for these types of adverts, these will be the main income for the magazine in general, along with the sales of physical magazine copies too. The reason for having adverts in the magazine is mainly because they bring in a lot of income for the magazine as companies will want to have their business/product in our magazine and the more people we get buying the magazines means that there will be much bigger companies willing to pay a much larger sum to have their advert in the magazine.
  • 32. Advertising in social media platforms Using social media platforms in ways of advertising is a key form of bringing in income for the a business in new age of technology advancement. The reason for this is simply because everyone relies on their phone and most people who have a phone have some kind of social media account such as Facebook, Snapchat, YouTube, Instagram and Twitter etc. due to the fact that everyone is on social media everyday, a great way to advertise like a magazine is through any social media platforms.
  • 33. Profit and loss breakdown For the first year of my magazine being released, the loss to profit ratio will be far outbalanced as the loss will be much bigger in comparison of the profits that the magazine will bring to the business for the first section of the magazines release. For the first year it will be a lot harder to sell etc. due to the magazine being new and no one will know of it meaning that they will not know how good it is, this will mean that the magazine will not be selling nearly as much that it will in the future. For the first issue of the magazine the profits will be a lot smaller as there will be less adverts that will want to promote in the magazine, this will mean that to get more money from the magazine it will take time as the bigger companies wont want to have adverts in a new magazine that doesn't’t sell a lot. After the first year of selling the magazine, I will have all of the costs put together. For example, there will be a total cost of £361,656 as this is to spend on the equipment and making sure that all the staff have the correct equipment to go through everyday and compete their work. To make this all happen I will be working in an office, this will cost £220 per month, this price comes with every including the desks and other extras that are required in an office. After everything is all set up we would then need to review the pricing of the staff as a whole, looking at how much it is going to cost each month. The total cost every year for the total amount of money that will go into paying the salaries of the employees will come to, £737,097.
  • 34.
  • 35. Production plan Week beginning Monday Tuesday Wednesday Thursday Friday Find a location for an office Buy equipment Recruit staff Set up equipment and furniture in the office Meet all employees and go through what needs to be done Completed by June 4th June 5th June 6th June 7th June 8th Week beginning Monday Tuesday Wednesday Thursday Friday Get writers and journalists to gather information for the magazine. Organize a meeting for design ideas Set a date to when the magazine will be released Manage the schedule for the magazine Editorial and budget decisions need to made Completed by June 11th June 12th June 13th June 14th June 15th When looking at a production process I followed a professional one off the internet closely.
  • 36. Production plan continued Week beginning Monday Tuesday Wednesday Thursday Friday Editorial and budget decisions need to made Decide the content which will be in the magazine Decide the content which will be in the magazine Edit the magazine Edit the magazine Completed by June 18th June 19th June 20th June 21st June 22nd Week beginning Monday Tuesday Wednesday Thursday Friday Edit the magazine Layout the pages for the magazine Layout the pages for the magazine Proofreading Proofreading Completed by June 25th June 26th June 27th June 28th June 29th I will be making around 15,000 copies for my magazine. The reason for this is because of the high demand for the exclusives that my magazines can provide. https://hosbeg.com/suit-yourself-meaning-of-suit- yourself/#_recommendation When looking at a production process I followed a professional one off the internet closely.
  • 37. Production plan continued – launch date June 30th is a good day to launch the magazine as it is the end of the month and most people would have been paid therefore will have money to buy the magazine. Week beginning Monday LAUNCH MAGAZINE Completed by June 30th
  • 38. Hazards at the work place For MO, it is important that we follow the policies for reliability of maintaining health and safety in the workplace. If there was a fire in the office, we would use a fire exit that would be stationed in several areas in the office, this is to make it a lot easier to exit instead of a bunch of people cramping through a single door to get out of the building. Also, the desks and chairs that are being used are to not have any faults as this could cause harm to the workers. Lastly, a way that we will be able to keep up with the ways of going through with a fire alarm and how to exit the building safely but quickly we will do monthly fire exercises. The reason for this is because it allows everyone to leave the building safely. Health and Safety at Work etc Act 1974 This is also referred to as HSWA. This is a piece of legislation covering occupational health and safety in the work place in Britain. http://www.hse.gov.uk/legislation/hswa.htm
  • 39. Ethical & Legal Issues. The IPSO (independent press standards organization), has set rules known as the editors code of practice, in which the editor of a magazine, newspaper or any other form of media, has to follow a particular rule set followed by this organization. Initially it was the PCC (Press Complaints Commission) that dealt with these rules and set specific standards that editors would have to follow, and now this has been taken over by the IPSO. They focus on a long list of categories such as Accuracy, Privacy, Harassment, Intrusion into grief or shock, Reporting Suicide, Children, Children in sex cases, Hospitals, Reporting of crime, Clandestine devices and subterfuge, Victims of sexual assault, Discrimination, Financial journalism, Confidential sources, Witness payments in criminal trials and Payment to criminals. These are all the categories that are included in the editor’s Code of Practice. https://www.ipso.co.uk
  • 40. Role of Relevant Regulatory Bodies About IPSO's complaints process: This information sets out how your complaint will be dealt with once it is received by IPSO as well as our policies on confidentiality, behaviour and supporting individuals with disabilities. Initial assessment: Once your complaint is received, IPSO staff will assess whether it falls within our remit and if it raises a possible breach of the Editors' Code. Referral to the publication: In most circumstances, they will take over the concerns you are holding once the publishers internal complaints procedures has concluded or if the matter has not been resolved within the 28 days. On the other hand, the publication may request that we begin investigating the complaint without waiting for the end of the 28 days. On occasion they may begin to investigate the complaint immediately, without a referral period, If they are to consider if it is essential for us to do. Investigation: • For this, the IPSO will be provided with a copy of the publication’s response to your complaint and given the opportunity to comment. They will look to think about a satisfactory outcome to your complaint if appropriate. In some cases this could be faster and provide a wider range of possible outcomes than the remedial action IPSO can potentially require. Some examples of this are: the publication of a correction, clarification or apology • the publication of a letter or article by a complainant • a private letter of apology • amendments to an online article or removal of material • assurances about future publication or conduct. https://www.ipso.co.uk/IPSO/cop.html
  • 41. Editor’s code of practice Accuracy Looking at this section, the press are made sure to take care and not to publish inaccurate, misleading or distorted information or images, including headlines not supported by the text. Also, the press, while free to edit and campaign, they must distinguish the clear difference between comment, conjecture and the facts. Privacy Every person is entitled to respect their privacy and family life etc. further to this, for people taking pictures, it is not acceptable to take a photograph individuals, without their consent, this means that when they are in public or in private places their privacy needs to be respected. Harassment Journalists must not engage in intimidation, harassment or persistent pursuit. It isn’t allowed for journalists to consistently ask questions, calling, following or photographing people once asked to stop. Instruction into grief or shock In cases involving personal grief or shock, enquiries and approaches must be made with sympathy and discretion and publication handled sensitively. These provisions should not restrict the right to report legal proceedings. Reporting suicide When reporting on a subject such as suicide, to prevent simulative acts then care and caution must be taken to avoid excessive detail of the method used, while taking into account the media’s right to report legal proceedings. Children Everyone should be allowed to complete their time at school with intrusion. Without school authorities then they are not allowed to photograph or approach the pupil or pupils. https://www.ipso.co.uk/editors-code-of-practice/ Children in sex cases In any kind of press report of a case involving a sexual offence against a minor – They must not be identified, however the adult is allowed to be identified, a word such as “incest” must not be used where there is a child victim might be identified. Hospitals Journalists must identify themselves and obtain permission from a responsible executive before entering non-public areas of hospitals or similar institutions to pursue enquiries. The restrictions on intruding into privacy are particularly relevant to enquiries about individuals in hospitals or similar institutions. Reporting of crime when reporting a crime, relatives or friends of persons convicted of committing a crime should not have their identity shared if they do not give consent of such things, unless they are relevant in context. The reason for this is because if there is a minor involved in the case who can be a witness or the victim of the said crime, this must not restrict the right to report legal proceedings. Clandestine devices and subterfuge The press must not seek to obtain or publish material acquired by using hidden cameras or clandestine listening devices; or by intercepting private or mobile telephone calls, messages or emails; or by the unauthorised removal of documents or photographs; or by accessing digitally-held information without consent. Victims of sexual assault The press must not identify or publish material likely to lead to the identification of a victim of sexual assault unless there is adequate justification and they are legally free to do so. Discrimination Details of an individual's race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability must be avoided unless genuinely relevant to the story.
  • 42. Editors code of practice continued Financial journalism Even where the law isn't prohibited, journalists must not use for their own profit financial information they receive in advance of its general publication, or should they pass any kind of information to others that shouldn’t have the information. Confidential sources Journalists have a moral obligation to protect confidential sources of information Witness payments in criminal trials No payment or offer of payment to a witness – or any person who may reasonably be expected to be called as a witness – should be made in any case once proceedings are active as defined by the Contempt of Court Act 1981. This prohibition lasts until the suspect has been freed unconditionally by police without charge or bail or the proceedings are otherwise discontinued; or has entered a guilty plea to the court; or, in the event of a not guilty plea, the court has announced its verdict. Any payment or offer of payment made to a person later cited to give evidence in proceedings must be disclosed to the prosecution and defence. The witness must be advised of this requirement. Payment to criminals Payment or offers of payment for stories, pictures or information, which seek to exploit a particular crime or to glorify or glamorise crime in general, must not be made directly or via agents to convicted or confessed criminals or to their associates. Editors invoking the public interest to justify payment or offers would need to demonstrate that there was good reason to believe the public interest would be served. If, despite payment, no public interest emerged, then the material should not be published. https://www.ipso.co.uk/editors-code-of-practice/
  • 43. Editor’s code of practice in relation to my media product Accuracy I must make sure I do not publish any misleading information on the artists and I must distinguish the clear difference between comment, conjecture and the facts. This is especially important on the double page spread as I am interviewing the artist, so therefore I cannot make up any false facts about the artist. Privacy I must make sure I ask for consent to take pictures for my model therefore I will make a consent form and make sure they sign it. I must make sure their images are copyrighted and I do not use any information they do not want me to use.
  • 44. Regulatory Issues IP/Watermark Content that usually has copyright can be referred to as Intellectual Property (IP) and this is protected by the law. IP can be divided into two categories; Industrial Property and Copyright. As well as IP on printed work, you can get a digital watermark which protects any copyrighted content from any magazine online and in any digital format. It is important to have this because it means people will have to pay you to use your information/ ideas. The best way to protect your IP is to acquire a patent. However, this can take several years to get and costs over $7000 in fees. I will make sure my images are watermarked and are protected by copyright therefore people will have to pay to use my images. As you can see on the right I have watermarked my main image so it can not be copied.
  • 45. Data Protection Act (1998) The Date Protection Act 1998 is an act put in place by the untied kingdom parliament, this defines the ways in which information about living people may be legally used and handled. Its main purpose is to make sure that certain individuals are protected against misuses or abuse of information about them. People that use data means that they would have to follow the strict rules that come with it, this is known as ‘data protection principles’. These are the things that they must ensure the information is: • Used fairly and lawfully • Used for limited, specifically stated purposes • Used in a way that is adequate, relevant and not excessive • Accurate • Kept for no longer than is absolutely necessary • Handled according to people’s data protection rights • Kept safe and secure • Not transferred outside the European Economic Area without • adequate protection If the information is more sensitive and needs the stricter rules such as: • Ethnic background • Political opinions • Religious beliefs • Health • Sexual health • Criminal records https://www.gov.uk/data-protection For my magazine I must make sure I follow this act so my artists inside the magazine are protected again misuses or abuse of information about them. https://www.legislation.gov.uk/ukpga/1998/29/contents
  • 46. Copyright Royalties© • Copyright- is when there is a legal right which lasts for a certain amount of years so you can’t print, publish, perform, film, or record literary, artistic or musical material that already exists. • Within my magazine, I will be making sure that I become a member of the BBC so that I will never breach any standards and everything I publish will be protected. • The copyright in a work of authorship immediately becomes the property of the author who created it at the moment it is put into fixed form. No one but the author can claim copyright to the work, unless the author grants rights to others in a written agreement I do not want others to use my work without permission therefore I must make sure I gain copyright. I will mark my work with the copyright symbol a shown above. https://www.gov.uk/copyright
  • 48. DPS – MO magazine
  • 49. DPS – Catalyst magazine