1. 2. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
memorable?
5. What message is this advert/product sending to the
audience? Was there a memorable slogan?
6. Which arguments and/or technique of persuasion(s) were
used; were they effective?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Product(s)
advertised
2. Who is the
target audience?
3. Visuals 4. Audio 5. Message/
Slogan
6. Appeal 7. Your vote
Pepsi Any gender, any age,
everyone
Colours matching Pepsi, such
as Cardi B’s outfit including
the red, blue and white.
Based in an American diner
which the customers can
relate to as it’s a common
question being asked if
Pepsi is okay. The camera
also occasionally pans off.
Cardi B- I like it (pop music,
popular song). Also
matches
‘Pepsi is more than okay’.
‘Ok’ is repeated a lot to
emphasise that Pepsi is
more than ok.
Includes celebrities (Cardi
B, Steve Carell and little
john)
Mercedes cars (pacifically
the A-class car is shown).
Upper class people who can
afford it.
Had iconic characters
such as willy from free
willy. Ludacris is also
featured in the advert.
Upbeat and happy music
started after he said ‘make
the put’.
‘Say the word’.
The car will do what you
tell it to, we know this as
while the man goes
through his day what he's
telling everything to do
its doing it.
The voice control lets you
be in control.
Walmart supermarket pick-
up station
Adults, shoppers,
Americans
Features famous cars from
films such as the mystery
van, back to the future,
night rider, Jurassic park,
ghost busters, transformers
and many more.
Some theme songs as well
as the noise of the car and
happy upbeat music.
‘pick up for free, no matter
what you drive’
It is free to pickup things
from Walmart no matter
who you are or your car.
2. 1. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
2. What is the narrative of the film? What hints are given?
How does this draw the audience in?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
memorable?
5. What colours were used in the trailer that stood out? What
are their connotations? What does this suggest about the
narrative of the film?
6. How were the camera shots edited together? How might
this engage the audience and persuade them to watch the
film?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Who is the
target
audience?
2. Narrative 3. Visuals 4. Audio 5. Colour 6. Editing 7. Your vote
People who like action
films. As well as Marvel
lovers.
Having no people in New
York in places where
there would normally be
lots of tourists.
After captain America
says ‘but not us’ we then
see them working.
After seeing Hawk eye
being in danger then
pulling himself together
then takes us to the sun
coming up and them
ready to fight.
At the start it begins with the
lost characters in black,
white and red. The logo is
black and white with 10 in
read then soon turns to dust
like the first characters
shown did. Straight away
shows an establishing shot of
New York with mist all over
in dark colours- as if
something bad has
happened. It then goes into a
long shot into the city to a
view of the statue of liberty
to emphasise it is in New
York. Now starts to show
tourist attractions which gas
no people. W34e can also tell
people have gone from the
poster staying ‘Where do we
go, Now they have gone?’ in
a class room with a few
people and lots of empty
chairs. We next see a
shoulder shot of captain
America then we realise he is
the voice over.
Loud gun shots which goes
off and on to create effect as
the slides of the film are
changed. A voice over says
‘some people move on’. We
soon then realise that
Captain America is the voice,
who is a main character.
While action was happening
the music speeded up.
Dark colours at the start
but with only red showing
as that is Marvels main
colour.
When hawk eye looks up
and we see him as a birds
eye the red is reflecting
back onto him showing
danger.
Very fast at the start to
intrigue you.
