Proposal advergame

1. Proposal
1
Working Title: Battle of the BRU
What is it called? This can change if you think of something better later
Product’s Purpose: The purpose of the Advergame is to advertise Irn-Bru to a wider
audience on the hopes of increasing the sales.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: The Genre of the Advergame is and role playing game (RPG).
What sort of product is it
Content: The Idea of the game is a battle like simulator between Irn-Bru and another
unnamed brand. The drinks take it in turn to attack each other however Irn-Bru will be
victorious.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: The main audience of my Advergame is males between 25-39 from Scotland as
that in the main audience of the drink Irn Bru.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your game appeal to this person?
Legal & Ethical Considerations:
My Advergame will not include anything harmful or offensive as that would be breaching
ASA code 4. I shall also be using ASA code 2 as the customers will be able to understand
that it is actually an advert. This will be done by including clear images and text. I will not
restrict younger gamers playing it as it will be suitable for all ages. It will not offend and
social groups/religions or ethnicities as again due to ASA code 4. Yes I will be using names
and logos from existing company’s as it is an Advergame. I would like to think my game is
different from existing games as I don’t want my Advergame to get sued for copyright
infringement.
Think about any offensive material you will include?
Will you restrict younger gamers playing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your game using characters/names/logos of existing games/IPs?
Will you game be sufficiently different from existing games to not get sued for copyright
infringement?
Export Format: MP4
What will you export the final files as? JPEG, GIF, PNG etc
Size of Project:XXL
Proposed amount of products- amount of completed pages/posters/designs etc.
Schedule:2 days for tv advert. 1 day for posters and 5 days from Advergame.
How long will the project take- how many college days total? Estimate how many days per product

2. Proposal
2
Budget: The starting budget for my time would be £315 for 5 days’ work and software.
How much will the whole project cost? Consider costume, travel, food, props etc. Estimate
Resources
 What resources will you need? Bullet point them
 Adobe Photoshop.
 Google
 Dafont.com
Brief Fulfilment
How does your product fulfil the brief requirements