Business to Business Social Media


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Social Media is changing the ways businesses market themselves. We hear about dazzling case studies all the time. What about businesses with a more complex buying cycle? What about businesses with higher risk and larger price points? Is there a place for social media in the B2B space? In this webinar we will talk about using social media in the B2B space. We will also give some best practice tips on creating content, measuring your efforts and building your network. We will finish with B2B specific case studies that we think all of us can learn from.

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Business to Business Social Media

  1. 1. B2B Social Media This is serious.
  2. 2. Who we are Hall Internet Marketing Portland, Maine In business over 13 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
  3. 3. Got Questions?• Use GoToWebinar “Ask a Question”• Twitter with @hall_web• Email
  4. 4. Your customers are on social media Photo credit:
  5. 5. B2B Sales processSlower and more complexThe risks and the costs aresignificantly higher
  6. 6. B2B Social Media is good forBoth ends of the sales funnelRelationship managementBuilding trustBeing relevant and currentEstablishing yourself as a leader in your industryTestimonials
  7. 7. There is a path in the decision making process, you want your company and content smack dab in the middle of that path Photo credit:
  8. 8. Creating content Pre-recorded webinar – Coming up with good blog topics good-blog-topics-212.php
  9. 9. P2P ContentKnow what you are saying and to whomType of organizationRole in the organizationDemographics• Decision makers• Decision influencers Jason Falls No Bull Social Media
  10. 10. BlogsHome baseEasy to updateThought leaderSEO Photo credit:
  11. 11. LinkedInPersonal Profile 6 Steps to a More Marketable LinkedIn ProfileCompany ProfileJoin GroupsAnswer Questions
  12. 12. FacebookMost popularLanding pageInsightsVarying content
  13. 13. TwitterNewsLinksPowerful searchCustomer serviceAutomatableBit.lyManage FlitterFollowerwonk
  14. 14. But wait there’s more…
  15. 15. Photo sharing sitesFlickrInstagramPinterest?Have visuals?InfographicsData chartseBook coversCustomer photos Photo credit:
  16. 16. Video sharing sitesDemosInterviewsHow your products solves problemsCreate and customize your channel
  17. 17. Sites people visit to ask questionsQuoraLinkedInMessage Boards
  18. 18. Google+NewUndeterminedSearch rankings
  19. 19. InfographicsTo explain a processMake a pointProve your worth Infographics Emerge As Key Component of Content Marketing: Experts Encourage B2B Marketers To Embrace New Format Zmags
  20. 20. Make it easier on yourself without being a robot Schedule tweets HyperAlerts Goals in GA Write in bulk – schedule Email alerts Photo credit:
  21. 21. Integrate with the rest of your marketing Photo credit:
  22. 22. Measuring Social Media Measure It Things you can measure •Traffic data •Fan/follower data •Interaction data •Content performance •Social Media: Is Any of This Working? Photo credit:
  23. 23. AlternativesBlog – social addonsSocial Media advertisingOutsource Photo credit:
  24. 24. Old Wine – New Bottle Relationships Reputation Educational Value
  25. 25. Learn MoreTwitter: @Hall_Web @amanda_pants• Blog –• Webinars – • 3/13 - What Is a CMS and Do I Need One? • 3/27 - Ready, Set, Go Mobile!1-877-425-5932 (HALL-WEB) Download our new eBook: