SlideShare a Scribd company logo

SEO 101: How to Rank Higher and Sell More

•Download as PPT, PDF•
•
Nicki Hicks
Nicki Hicks

This document provides an overview of search engine optimization (SEO) strategies to help websites rank higher and increase sales. It discusses both on-page and off-page optimization techniques. Some key on-page factors mentioned include keywords on pages, intuitive design, and useful content. Off-page recommendations include link building, social media profiles, directory listings, and blogger outreach. The ultimate goal of SEO is highlighted as driving more traffic and conversions to help businesses sell more products and services.

TechnologyDesign
1 of 60
SEO 101: How to Rank Higher and Sell More Nicki Hicks | flyte new media
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Flickr photo credit: myklroventrine
[object Object],[object Object],[object Object],[object Object],Flickr photo credit: Taz-Voll
 
[object Object]
[object Object],[object Object]
[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
 
What Google thinks I’m looking for
Google AdWords
News results
Applicable websites
Video results
Suggested/Related searches
Local results
Wikipedia/Dictionary/Encyclopedia results
Image results
[object Object],Flickr photo credit: mikebaird
[object Object],[object Object],[object Object],[object Object]
NO.
YES.
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],Flickr photo credit: prakhar
[object Object]
[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
WebsiteY.com
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object]
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?Hall Internet Marketing
 
Building a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTWBuilding a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTWDerek Rice
 
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsSEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
 
Business to Business Social Media
Business to Business Social MediaBusiness to Business Social Media
Business to Business Social MediaHall_
 
Cade Lee
Cade LeeCade Lee
Cade LeeJim Kreinbrink
 
Social Media Optimization & the “Social Three”
Social Media Optimization & the “Social Three” Social Media Optimization & the “Social Three”
Social Media Optimization & the “Social Three” Cirrus ABS
 
Real Estate Facebook 101 Class
Real Estate Facebook 101 ClassReal Estate Facebook 101 Class
Real Estate Facebook 101 ClassChristopher Webb
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
 

Recommended

Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?Is Any of This Social Media Stuff Working?
Is Any of This Social Media Stuff Working?Hall Internet Marketing
 
Building a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTWBuilding a Successful Online Community - Social Media FTW
Building a Successful Online Community - Social Media FTWDerek Rice
 
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsSEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
 
Business to Business Social Media
Business to Business Social MediaBusiness to Business Social Media
Business to Business Social MediaHall_
 
Cade Lee
Cade LeeCade Lee
Cade LeeJim Kreinbrink
 
Social Media Optimization & the “Social Three”
Social Media Optimization & the “Social Three” Social Media Optimization & the “Social Three”
Social Media Optimization & the “Social Three” Cirrus ABS
 
Real Estate Facebook 101 Class
Real Estate Facebook 101 ClassReal Estate Facebook 101 Class
Real Estate Facebook 101 ClassChristopher Webb
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
 
Search Engine Optimization 101: Rank Higher and Sell More
Search Engine Optimization 101: Rank Higher and Sell MoreSearch Engine Optimization 101: Rank Higher and Sell More
Search Engine Optimization 101: Rank Higher and Sell MoreNicki Hicks
 
SEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & ConversionSEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
 
11NTC SEO 201
11NTC SEO 20111NTC SEO 201
11NTC SEO 201ERIC WERNER
 
Get More Return by Blogging Better
Get More Return by Blogging BetterGet More Return by Blogging Better
Get More Return by Blogging BetterHall_
 
Seo goes-local-avl-2018-final
Seo goes-local-avl-2018-finalSeo goes-local-avl-2018-final
Seo goes-local-avl-2018-finalRich Owings
 
BlueGlassX - SEO “Wizardry” by Selena Narayanasamy
BlueGlassX - SEO “Wizardry” by Selena NarayanasamyBlueGlassX - SEO “Wizardry” by Selena Narayanasamy
BlueGlassX - SEO “Wizardry” by Selena NarayanasamyBlueGlass Interactive, Inc.
 
BlueGlassX - Link Building Strategies by Ross Hudgens
BlueGlassX - Link Building Strategies by Ross HudgensBlueGlassX - Link Building Strategies by Ross Hudgens
BlueGlassX - Link Building Strategies by Ross HudgensBlueGlass Interactive, Inc.
 
SES London 2012 - Lisa Myers - Key linkbuilding strategies
SES London 2012 - Lisa Myers - Key linkbuilding strategiesSES London 2012 - Lisa Myers - Key linkbuilding strategies
SES London 2012 - Lisa Myers - Key linkbuilding strategiesinspiresmeuk
 
Introduction to Online Reputation Management (ORM)
Introduction to Online Reputation Management (ORM)Introduction to Online Reputation Management (ORM)
Introduction to Online Reputation Management (ORM)Anvil Media, Inc.
 
Marketing your website the right way
Marketing your website the right wayMarketing your website the right way
Marketing your website the right wayTom McCracken
 
Seo meetup airbnb
Seo meetup airbnbSeo meetup airbnb
Seo meetup airbnbDennis Goedegebuure
 
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search Rhea Drysdale
 
How to Earn Visibility & Links With Content
How to Earn Visibility & Links With ContentHow to Earn Visibility & Links With Content
How to Earn Visibility & Links With ContentKevin Gibbons
 
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010Rhea Drysdale
 
Supercharge Your LinkedIn Presence - YPK
Supercharge Your LinkedIn Presence - YPKSupercharge Your LinkedIn Presence - YPK
Supercharge Your LinkedIn Presence - YPKMichael Smith-Porter
 
The path ahead for property portals
The path ahead for property portalsThe path ahead for property portals
The path ahead for property portalslokku
 
Seo for Small Business Owners
Seo for Small Business OwnersSeo for Small Business Owners
Seo for Small Business OwnersDavid Urmann
 
Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.Dayn Wilberding
 
Using your website effectively october 2013
Using your website effectively october 2013Using your website effectively october 2013
Using your website effectively october 2013Elementary Digital
 
Transform your Drupal site into an inbound marketing machine
Transform your Drupal site into an inbound marketing machineTransform your Drupal site into an inbound marketing machine
Transform your Drupal site into an inbound marketing machineTom McCracken
 
Film Marketing and Distribution Seminar
Film Marketing and Distribution SeminarFilm Marketing and Distribution Seminar
Film Marketing and Distribution SeminarAllen Chou
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
 

More Related Content

What's hot

Search Engine Optimization 101: Rank Higher and Sell More
Search Engine Optimization 101: Rank Higher and Sell MoreSearch Engine Optimization 101: Rank Higher and Sell More
Search Engine Optimization 101: Rank Higher and Sell MoreNicki Hicks
 
SEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & ConversionSEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
 
Get More Return by Blogging Better
Get More Return by Blogging BetterGet More Return by Blogging Better
Get More Return by Blogging BetterHall_
 
Seo goes-local-avl-2018-final
Seo goes-local-avl-2018-finalSeo goes-local-avl-2018-final
Seo goes-local-avl-2018-finalRich Owings
 
BlueGlassX - SEO “Wizardry” by Selena Narayanasamy
BlueGlassX - SEO “Wizardry” by Selena NarayanasamyBlueGlassX - SEO “Wizardry” by Selena Narayanasamy
BlueGlassX - SEO “Wizardry” by Selena NarayanasamyBlueGlass Interactive, Inc.
 
BlueGlassX - Link Building Strategies by Ross Hudgens
BlueGlassX - Link Building Strategies by Ross HudgensBlueGlassX - Link Building Strategies by Ross Hudgens
BlueGlassX - Link Building Strategies by Ross HudgensBlueGlass Interactive, Inc.
 
SES London 2012 - Lisa Myers - Key linkbuilding strategies
SES London 2012 - Lisa Myers - Key linkbuilding strategiesSES London 2012 - Lisa Myers - Key linkbuilding strategies
SES London 2012 - Lisa Myers - Key linkbuilding strategiesinspiresmeuk
 
Introduction to Online Reputation Management (ORM)
Introduction to Online Reputation Management (ORM)Introduction to Online Reputation Management (ORM)
Introduction to Online Reputation Management (ORM)Anvil Media, Inc.
 
Marketing your website the right way
Marketing your website the right wayMarketing your website the right way
Marketing your website the right wayTom McCracken
 
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search Rhea Drysdale
 
How to Earn Visibility & Links With Content
How to Earn Visibility & Links With ContentHow to Earn Visibility & Links With Content
How to Earn Visibility & Links With ContentKevin Gibbons
 
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010Rhea Drysdale
 
Supercharge Your LinkedIn Presence - YPK
Supercharge Your LinkedIn Presence - YPKSupercharge Your LinkedIn Presence - YPK
Supercharge Your LinkedIn Presence - YPKMichael Smith-Porter
 
The path ahead for property portals
The path ahead for property portalsThe path ahead for property portals
The path ahead for property portalslokku
 
Seo for Small Business Owners
Seo for Small Business OwnersSeo for Small Business Owners
Seo for Small Business OwnersDavid Urmann
 
Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.Dayn Wilberding
 
Using your website effectively october 2013
Using your website effectively october 2013Using your website effectively october 2013
Using your website effectively october 2013Elementary Digital
 
Transform your Drupal site into an inbound marketing machine
Transform your Drupal site into an inbound marketing machineTransform your Drupal site into an inbound marketing machine
Transform your Drupal site into an inbound marketing machineTom McCracken
 

What's hot (20)

Search Engine Optimization 101: Rank Higher and Sell More
Search Engine Optimization 101: Rank Higher and Sell MoreSearch Engine Optimization 101: Rank Higher and Sell More
Search Engine Optimization 101: Rank Higher and Sell More
 
SEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & ConversionSEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & Conversion
 
11NTC SEO 201
11NTC SEO 20111NTC SEO 201
11NTC SEO 201
 
Get More Return by Blogging Better
Get More Return by Blogging BetterGet More Return by Blogging Better
Get More Return by Blogging Better
 
Seo goes-local-avl-2018-final
Seo goes-local-avl-2018-finalSeo goes-local-avl-2018-final
Seo goes-local-avl-2018-final
 
BlueGlassX - SEO “Wizardry” by Selena Narayanasamy
BlueGlassX - SEO “Wizardry” by Selena NarayanasamyBlueGlassX - SEO “Wizardry” by Selena Narayanasamy
BlueGlassX - SEO “Wizardry” by Selena Narayanasamy
 
BlueGlassX - Link Building Strategies by Ross Hudgens
BlueGlassX - Link Building Strategies by Ross HudgensBlueGlassX - Link Building Strategies by Ross Hudgens
BlueGlassX - Link Building Strategies by Ross Hudgens
 
SES London 2012 - Lisa Myers - Key linkbuilding strategies
SES London 2012 - Lisa Myers - Key linkbuilding strategiesSES London 2012 - Lisa Myers - Key linkbuilding strategies
SES London 2012 - Lisa Myers - Key linkbuilding strategies
 
Introduction to Online Reputation Management (ORM)
Introduction to Online Reputation Management (ORM)Introduction to Online Reputation Management (ORM)
Introduction to Online Reputation Management (ORM)
 
Marketing your website the right way
Marketing your website the right wayMarketing your website the right way
Marketing your website the right way
 
Seo meetup airbnb
Seo meetup airbnbSeo meetup airbnb
Seo meetup airbnb
 
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search
SMX West 2011 - Ratings, Reviews & Reputation: Their Growing Impact On Search
 
How to Earn Visibility & Links With Content
How to Earn Visibility & Links With ContentHow to Earn Visibility & Links With Content
How to Earn Visibility & Links With Content
 
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
 
Supercharge Your LinkedIn Presence - YPK
Supercharge Your LinkedIn Presence - YPKSupercharge Your LinkedIn Presence - YPK
Supercharge Your LinkedIn Presence - YPK
 
The path ahead for property portals
The path ahead for property portalsThe path ahead for property portals
The path ahead for property portals
 
Seo for Small Business Owners
Seo for Small Business OwnersSeo for Small Business Owners
Seo for Small Business Owners
 
Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.Search Marketing - Still the killer app of online presence.
Search Marketing - Still the killer app of online presence.
 
Using your website effectively october 2013
Using your website effectively october 2013Using your website effectively october 2013
Using your website effectively october 2013
 
Transform your Drupal site into an inbound marketing machine
Transform your Drupal site into an inbound marketing machineTransform your Drupal site into an inbound marketing machine
Transform your Drupal site into an inbound marketing machine
 

Similar to SEO 101: How to Rank Higher and Sell More

Film Marketing and Distribution Seminar
Film Marketing and Distribution SeminarFilm Marketing and Distribution Seminar
Film Marketing and Distribution SeminarAllen Chou
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
 
Affiliate SEO
Affiliate SEOAffiliate SEO
Affiliate SEOMertS
 
Tools and Techniques to Increase a Blog's SEO
Tools and Techniques to Increase a Blog's SEOTools and Techniques to Increase a Blog's SEO
Tools and Techniques to Increase a Blog's SEOConnie Bensen Lund
 
Managing your Reputation via Search Engines and Social Media - Kent Lewis
Managing your Reputation via Search Engines and Social Media - Kent LewisManaging your Reputation via Search Engines and Social Media - Kent Lewis
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
 
How to Use SEO to Optimize Your Blog and Social Media Updates
How to Use SEO to Optimize Your Blog and Social Media UpdatesHow to Use SEO to Optimize Your Blog and Social Media Updates
How to Use SEO to Optimize Your Blog and Social Media UpdatesNicki Hicks
 
How to use SEO to boost your personal brand online
How to use SEO to boost your personal brand onlineHow to use SEO to boost your personal brand online
How to use SEO to boost your personal brand onlinejwhiteresearch
 
John Jantsch's Keynote Presentation at the eMarketing For Entrepreneurs Confe...
John Jantsch's Keynote Presentation at the eMarketing For Entrepreneurs Confe...John Jantsch's Keynote Presentation at the eMarketing For Entrepreneurs Confe...
John Jantsch's Keynote Presentation at the eMarketing For Entrepreneurs Confe...Corporate College
 
Trade Only11 S2 Seo Graham Hansell Sitelynx.Com
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComTrade Only11 S2 Seo Graham Hansell Sitelynx.Com
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
 
Internet Marketing - Measuring Results
Internet Marketing - Measuring ResultsInternet Marketing - Measuring Results
Internet Marketing - Measuring Resultsderekdamko
 
Optimize Your Bottom Line
Optimize Your Bottom LineOptimize Your Bottom Line
Optimize Your Bottom LineInflow
 
Optimizing Your Practice for Online Visibility
Optimizing Your Practice for Online VisibilityOptimizing Your Practice for Online Visibility
Optimizing Your Practice for Online VisibilityYo! Yo! SEO
 
Don Graff Inbound marketing workshop
Don Graff Inbound marketing workshop Don Graff Inbound marketing workshop
Don Graff Inbound marketing workshop DON GRAFF
 
Don Graff Automotive inbound marketing workshop
Don Graff Automotive inbound marketing workshop Don Graff Automotive inbound marketing workshop
Don Graff Automotive inbound marketing workshop DON GRAFF
 
Don Graff Automotive Inbound Marketing Workshop
Don Graff Automotive Inbound Marketing Workshop Don Graff Automotive Inbound Marketing Workshop
Don Graff Automotive Inbound Marketing Workshop DON GRAFF
 

Similar to SEO 101: How to Rank Higher and Sell More (20)

Film Marketing and Distribution Seminar
Film Marketing and Distribution SeminarFilm Marketing and Distribution Seminar
Film Marketing and Distribution Seminar
 
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Search Engine Marketing for PR Professionals: What You Need to Know for 2014
Search Engine Marketing for PR Professionals: What You Need to Know for 2014
 
Affiliate SEO
Affiliate SEOAffiliate SEO
Affiliate SEO
 
Tools and Techniques to Increase a Blog's SEO
Tools and Techniques to Increase a Blog's SEOTools and Techniques to Increase a Blog's SEO
Tools and Techniques to Increase a Blog's SEO
 
Managing your Reputation via Search Engines and Social Media - Kent Lewis
Managing your Reputation via Search Engines and Social Media - Kent LewisManaging your Reputation via Search Engines and Social Media - Kent Lewis
Managing your Reputation via Search Engines and Social Media - Kent Lewis
 
How to Use SEO to Optimize Your Blog and Social Media Updates
How to Use SEO to Optimize Your Blog and Social Media UpdatesHow to Use SEO to Optimize Your Blog and Social Media Updates
How to Use SEO to Optimize Your Blog and Social Media Updates
 
How to use SEO to boost your personal brand online
How to use SEO to boost your personal brand onlineHow to use SEO to boost your personal brand online
How to use SEO to boost your personal brand online
 
John Jantsch's Keynote Presentation at the eMarketing For Entrepreneurs Confe...
John Jantsch's Keynote Presentation at the eMarketing For Entrepreneurs Confe...John Jantsch's Keynote Presentation at the eMarketing For Entrepreneurs Confe...
John Jantsch's Keynote Presentation at the eMarketing For Entrepreneurs Confe...
 
Trade Only11 S2 Seo Graham Hansell Sitelynx.Com
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComTrade Only11 S2 Seo Graham Hansell Sitelynx.Com
Trade Only11 S2 Seo Graham Hansell Sitelynx.Com
 
Seo Presentation
Seo PresentationSeo Presentation
Seo Presentation
 
Internet Marketing - Measuring Results
Internet Marketing - Measuring ResultsInternet Marketing - Measuring Results
Internet Marketing - Measuring Results
 
Optimize Your Bottom Line
Optimize Your Bottom LineOptimize Your Bottom Line
Optimize Your Bottom Line
 
Optimizing Your Practice for Online Visibility
Optimizing Your Practice for Online VisibilityOptimizing Your Practice for Online Visibility
Optimizing Your Practice for Online Visibility
 
Search Engine Optimization and Management
Search Engine Optimization and ManagementSearch Engine Optimization and Management
Search Engine Optimization and Management
 
Finding the SEO Balance
Finding the SEO BalanceFinding the SEO Balance
Finding the SEO Balance
 
Cim iom-oct2010-distr
Cim iom-oct2010-distrCim iom-oct2010-distr
Cim iom-oct2010-distr
 
Bl kent distr
Bl kent distrBl kent distr
Bl kent distr
 
Don Graff Inbound marketing workshop
Don Graff Inbound marketing workshop Don Graff Inbound marketing workshop
Don Graff Inbound marketing workshop
 
Don Graff Automotive inbound marketing workshop
Don Graff Automotive inbound marketing workshop Don Graff Automotive inbound marketing workshop
Don Graff Automotive inbound marketing workshop
 
Don Graff Automotive Inbound Marketing Workshop
Don Graff Automotive Inbound Marketing Workshop Don Graff Automotive Inbound Marketing Workshop
Don Graff Automotive Inbound Marketing Workshop
 

More from Nicki Hicks

Social Media Talk: LinkedIn
Social Media Talk: LinkedInSocial Media Talk: LinkedIn
Social Media Talk: LinkedInNicki Hicks
 
Social Media Talk: Pinterest
Social Media Talk: PinterestSocial Media Talk: Pinterest
Social Media Talk: PinterestNicki Hicks
 
Social Media Talk: Twitter
Social Media Talk: TwitterSocial Media Talk: Twitter
Social Media Talk: TwitterNicki Hicks
 
Social Media Talk: Instagram
Social Media Talk: InstagramSocial Media Talk: Instagram
Social Media Talk: InstagramNicki Hicks
 
Social Media Talk: Facebook
Social Media Talk: FacebookSocial Media Talk: Facebook
Social Media Talk: FacebookNicki Hicks
 
How to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketin...
How to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketin...How to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketin...
How to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketin...Nicki Hicks
 
Social Media Content Creation
Social Media Content CreationSocial Media Content Creation
Social Media Content CreationNicki Hicks
 
The Right Social Media Setup
The Right Social Media SetupThe Right Social Media Setup
The Right Social Media SetupNicki Hicks
 
How to Use Social Media for Business
How to Use Social Media for BusinessHow to Use Social Media for Business
How to Use Social Media for BusinessNicki Hicks
 
Social Media Marketing Statistics (from Rand Fishkin, SEOmoz)
Social Media Marketing Statistics (from Rand Fishkin, SEOmoz)Social Media Marketing Statistics (from Rand Fishkin, SEOmoz)
Social Media Marketing Statistics (from Rand Fishkin, SEOmoz)Nicki Hicks
 
Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for NonprofitNicki Hicks
 

More from Nicki Hicks (11)

Social Media Talk: LinkedIn
Social Media Talk: LinkedInSocial Media Talk: LinkedIn
Social Media Talk: LinkedIn
 
Social Media Talk: Pinterest
Social Media Talk: PinterestSocial Media Talk: Pinterest
Social Media Talk: Pinterest
 
Social Media Talk: Twitter
Social Media Talk: TwitterSocial Media Talk: Twitter
Social Media Talk: Twitter
 
Social Media Talk: Instagram
Social Media Talk: InstagramSocial Media Talk: Instagram
Social Media Talk: Instagram
 
Social Media Talk: Facebook
Social Media Talk: FacebookSocial Media Talk: Facebook
Social Media Talk: Facebook
 
How to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketin...
How to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketin...How to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketin...
How to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketin...
 
Social Media Content Creation
Social Media Content CreationSocial Media Content Creation
Social Media Content Creation
 
The Right Social Media Setup
The Right Social Media SetupThe Right Social Media Setup
The Right Social Media Setup
 
How to Use Social Media for Business
How to Use Social Media for BusinessHow to Use Social Media for Business
How to Use Social Media for Business
 
Social Media Marketing Statistics (from Rand Fishkin, SEOmoz)
Social Media Marketing Statistics (from Rand Fishkin, SEOmoz)Social Media Marketing Statistics (from Rand Fishkin, SEOmoz)
Social Media Marketing Statistics (from Rand Fishkin, SEOmoz)
 
Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for Nonprofit
 

Recently uploaded

The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfPrecisely
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 

Recently uploaded (20)

The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdfHyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 

SEO 101: How to Rank Higher and Sell More

Editor's Notes

  1. Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  2. Balance between SEO (search engines) and usability/personability (for your users). Luckily…the two go hand in hand.
  3. Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  4. Short for Search Engine Optimization What can you do to rank better at the search engines? Split into two parts: On-page Optimization Off-page Optimization
  5. Balance between SEO (search engines) and usability/personability (for your users). Luckily…the two go hand in hand.
  6. Start researching to find the diamond(s) in the rough.