What Is a CMS and Do I Need One?


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Using a content management system to maintain your website is becoming a more popular option as more systems enter the market. Should you continue to send web content updates to your web team or is a CMS right for you? This webinar will explain exactly what a CMS is and the different levels of content management available. We will also go over the pros and cons of using a CMS so you can determine if one is right for you.

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What Is a CMS and Do I Need One?

  1. 1. What is a CMS and Do I Need One? Hall Web Services
  2. 2. Who We Are Alayna White CMS Manager/Developer [email_address] <ul><li>Hall Web Services </li></ul><ul><li>www.hallme.com </li></ul><ul><li>11 Years in Business </li></ul>@Hall_Web @CMS_Girl
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 4. About You: What You'll Learn: <ul><li>What a CMS is and the different types available </li></ul><ul><li>If the responsibilities of using a CMS make it a good choice for your website management </li></ul><ul><li>How a CMS can be fully utilized to improve your website </li></ul><ul><li>You have heard about Web Content Management Systems (CMS) and perhaps some of the names such as WordPress, Drupal and Joomla, but do not know exactly what they are </li></ul><ul><li>You want to maintain content for your website but are not sure if you are up to the responsibility </li></ul>
  5. 5. What is a Web CMS? <ul><li>Software for creating and managing content that appears on your website </li></ul><ul><li>Typically web based with a database-driven administration area </li></ul><ul><li>A way for non-technical users to update a website, but usually requires a web developer to set up and configure </li></ul>
  6. 6. Commercial Vs. Open Source <ul><li>More expensive </li></ul><ul><li>Generally more stable and optimized in all areas </li></ul><ul><li>Often has more longevity </li></ul><ul><li>One company/group responsible </li></ul><ul><li>Free Download </li></ul><ul><li>Often many consulting firms can help install and configure </li></ul><ul><li>Can customize code </li></ul><ul><li>Anyone can contribute to fix bugs and add functionality </li></ul>Photo credit: http://www.flickr.com/photos/9619972@N08/1749731173/
  7. 7. Different Levels of Web Based CMSs Photo credit: http://www.flickr.com/photos/lexrex/247337810/ <ul><li>Blog Software Based </li></ul><ul><ul><li>Example: WordPress </li></ul></ul><ul><li>Full CMS </li></ul><ul><ul><li>Example: Joomla, Drupal </li></ul></ul><ul><li>Custom Solutions </li></ul><ul><ul><li>Example: In House Product </li></ul></ul>
  8. 8. Advantages of Using a CMS <ul><li>Instantly update your website as often as you want </li></ul><ul><li>Easy to use, no need to know any programming language </li></ul><ul><li>Can have multiple administrators </li></ul><ul><li>Reduce maintenance costs </li></ul><ul><li>Allows you to keep content fresh and consistent! </li></ul>
  9. 9. Disadvantages of Using a CMS <ul><li>Often a learning curve </li></ul><ul><li>It takes time to edit your content </li></ul><ul><li>You need to optimize your content for search engines </li></ul><ul><li>Upfront costs are typically more expensive </li></ul>
  10. 10. You Are Responsible Now! <ul><li>It is your responsibility to take the time to edit the site </li></ul><ul><li>Can be very rewarding and beneficial </li></ul><ul><li>The flexibility of a CMS can put you ahead of the competition </li></ul>
  11. 11. I Think a CMS is Perfect for My Website! Now What?
  12. 12. Who Will be Administering the CMS? <ul><li>Develop scenarios </li></ul><ul><li>Ask yourself honestly if you will have the time </li></ul><ul><li>Will multiple people be editing content? </li></ul><ul><li>Will you need to hire someone? </li></ul>
  13. 13. Think of Your Overall Goals <ul><li>Take time to figure out your web strategy before selecting a CMS </li></ul><ul><li>Define your goals both for the site launch and for the future </li></ul><ul><li>A CMS is just a tool for communicating, figure out what you want to say first </li></ul>
  14. 14. What Do You Need From Your CMS? <ul><li>Make a list of requirements </li></ul><ul><li>Think of how you want to display content </li></ul><ul><li>Keep a list of wants, but don't let them get in the way of the bigger picture </li></ul>
  15. 15. Choosing a CMS <ul><li>Who will implement the CMS? </li></ul><ul><li>Make sure it has: </li></ul><ul><ul><li>Easy administration area </li></ul></ul><ul><ul><li>Allows for the custom functionality you need </li></ul></ul><ul><ul><li>Ability for a unique layout </li></ul></ul><ul><ul><li>Has the support you need </li></ul></ul>
  16. 16. Use Your CMS to Improve Your Website <ul><li>Keep your news and events up to date </li></ul><ul><li>Integrate with traditional marketing and social media </li></ul><ul><li>Add new photos and other media to keep people engaged and break up the content </li></ul><ul><li>Update content with new products and services </li></ul>
  17. 17. Don't Let Your Content Go Stale! Photo credit: http://www.flickr.com/photos/recyclethis/157108084/ <ul><li>Schedule a time to update your site or task it out to others </li></ul><ul><li>Update your website often with quality, relevant content </li></ul>Remember all those great things you were going to do with you CMS? Do it!
  18. 18. Re-cap <ul><li>A Web CMS allows you to easily and instantly update your website content </li></ul><ul><li>It is a big responsibility to maintain a website </li></ul><ul><li>When choosing a CMS, think of your web strategy first </li></ul><ul><li>Make a goal to keep using your CMS once you have it! </li></ul>
  19. 19. Questions?
  20. 20. <ul><li>SEO Vision Blog - http://www.hallme.com/blog </li></ul><ul><li>Webinars – http://www.hallme.com/webinars </li></ul><ul><ul><li>Next week – Jenika presents Creating a User-Centric Website </li></ul></ul><ul><ul><li>In 2 weeks – Amanda presents What Your Business Needs to Know About Mobile Marketing </li></ul></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB) ‏ </li></ul><ul><li>[email_address] </li></ul>Follow Hall: @Hall_Web Follow Alayna: @CMS_Girl Learn More