Is Your Website Ready to go Mobile?


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The number of people using Smartphones is growing rapidly. How does your website look and function on a mobile browser? Visitors viewing your site on a mobile phone have very different needs than a visitor coming to your site from the comfort of their home or office. Their needs are specific and they don't have a lot of time to wait for a page to load or image to render. Does your website meet the unique needs of mobile visitors? In this webinar we'll discuss the differences between your full content business website versus your mobile website and how your web strategy needs to be different for each. We'll also cover ways to make sure your current site is optimized for mobile viewing and options to create a mobile version of your current website.

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Is Your Website Ready to go Mobile?

  1. 1. Is Your Website Ready to Go Mobile?
  2. 2. Who We Are <ul><li>Jenika Scott </li></ul><ul><li>Channel Marketing Manager </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter @jenika29 </li></ul><ul><li>Ext. 109 </li></ul><ul><li>Hall Internet Marketing </li></ul><ul><li> </li></ul><ul><li>12 Years in Business </li></ul><ul><li>Twitter @Hall_Web </li></ul>
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Ask a Question” </li></ul><ul><li>Twitter with @hall_web </li></ul>
  4. 4. Today <ul><li>The state of mobile usage </li></ul><ul><li>Different needs of mobile users </li></ul><ul><li>Challenges we face as marketers with mobile </li></ul><ul><li>Strategic differences between full site and mobile site </li></ul><ul><li>Optimizing your current site for mobile </li></ul>
  5. 5. The state of mobile… <ul><li>Half of the PLANET is mobile – 3.4 BILLION people (and growing!) </li></ul><ul><li>234 million Americans (ages 13+) used mobile devices* </li></ul><ul><li>More than 31% of mobile users own a smartphone (up 20% from a year ago)* </li></ul><ul><li>Android – top smartphone platform – 36.4% of the market share* </li></ul><ul><li>*Source: (as of April 2011 ) </li></ul>Photo Credit (above): Photo Credit (below) - Photo Credit (right)-
  6. 6. What are people doing on mobile? <ul><li>Text messaging – 68.8% </li></ul><ul><li>Used browser – 39.1% </li></ul><ul><li>Downloaded app – 37.8% </li></ul><ul><li>Social network site/blog site – 28.0% </li></ul><ul><li>Played game – 26.2% </li></ul><ul><li>Listened to music – 16.5% </li></ul>Source:
  7. 7. What are people doing on mobile? <ul><li>Text messaging – 68.8% </li></ul><ul><li>Used browser – 39.1% </li></ul><ul><li>Downloaded app – 37.8% </li></ul><ul><li>Social network site/blog site – 28.0% </li></ul><ul><li>Played game – 26.2% </li></ul><ul><li>Listened to music – 16.5% </li></ul>Source: What will they see?
  8. 8. Mobile websites aren’t just for B2C! <ul><li>How many of your customers are using smartphones? </li></ul><ul><li>Think of mobile site as customer service </li></ul><ul><li>Reaching a customer base with additional channel </li></ul><ul><li>Always think of the experience </li></ul>Photo Credit -
  9. 9. Check your site on mobile! <ul><li>Don’t rely on just one operating system </li></ul><ul><li>Be aware of load time </li></ul><ul><li>Use the navigation </li></ul><ul><li>Is it intuitive? </li></ul><ul><li>What would your customer’s experience be? </li></ul>Photo Credit -
  10. 10. Your Website vs. Your Mobile Website <ul><li>More Content </li></ul><ul><li>Longer Content </li></ul><ul><li>More Calls to Action </li></ul><ul><li>Added functionality </li></ul><ul><li>Variety of reasons to visit the site </li></ul><ul><li>Less Content </li></ul><ul><li>Simpler Content </li></ul><ul><li>Less Calls to Action </li></ul><ul><li>Simplistic functionality </li></ul><ul><li>Focused reasons to visit </li></ul>
  11. 11. Different Needs = Different Strategy Mobile = Different Needs <ul><li>How is your audience using mobile? </li></ul><ul><li>Understand which devices your audience is using </li></ul><ul><li>Why would someone come to your site using their mobile phone? </li></ul><ul><li>Will your calls to action be different? </li></ul><ul><li>Which paths need to be highlighted or more defined? </li></ul>Photo Credit -
  12. 12. The Challenge with Mobile Users <ul><li>Time </li></ul><ul><li>Distractions </li></ul><ul><li>Multi tasking </li></ul>Photo Credit -
  13. 13. Overcoming Challenges <ul><li>Get to the point </li></ul><ul><li>Less need for imagery </li></ul><ul><li>Focus on load time </li></ul><ul><li>Renew content and re-energize it for mobile </li></ul><ul><li>Opportunity to be creative </li></ul>
  14. 14. Determine Mobile Visitors 1. Visitors Overview 2. Mobile Overview 3. Mobile Overview Options 4. Mobile Devices
  15. 15. Optimize Your Current Site for Mobile Tip: Also think about the content that your mobile visitors will likely encounter like your email newsletters and blogs. Keep in mind how you write and the resources (like videos and images) you include in your content. <ul><li>Phone Number – Text, click to call </li></ul><ul><li>Placement of calls to action </li></ul><ul><li>Review load time for images </li></ul><ul><li>Reduce lengthy content </li></ul><ul><li>Is flash a large component of your website? </li></ul><ul><li>Field testing to educate and make changes </li></ul>
  16. 16. Do you need a mobile version of your website? <ul><li>Are you receiving enough visits to your site through mobile browsers to warrant a mobile version of your site? </li></ul><ul><li>Does your current site use a lot of flash or is it image heavy? </li></ul><ul><li>Consider your industry/audience </li></ul>
  17. 17. Useful Mobile Tools
  18. 18. What else in mobile? <ul><li>Location Based Services </li></ul><ul><li>Mobile Apps </li></ul><ul><li>SMS/MMS texting </li></ul><ul><li>QR Codes </li></ul><ul><li>Mobile Display Ads – June 7, 2011 – comScore reports that the number of U.S. Mobile Display Advertisers has more than doubled in the past two years </li></ul>
  19. 19. Start Today! <ul><li>View your website on an Android, iPhone, and Blackberry </li></ul><ul><li>Make sure your phone number is text and not an image </li></ul><ul><li>Review your Google Analytics to determine mobile site usage </li></ul>
  20. 20. Recap <ul><li>People are using mobile browsing more today than ever, and that number is on the rise </li></ul><ul><li>Understanding their unique needs and how you can offer them the best experience with your website </li></ul><ul><li>Review your site traffic, do you need a mobile version or can you optimize your current site? </li></ul><ul><li>Tools available to help you understand how to optimize your site </li></ul>
  21. 21. Questions
  22. 22. Learn More <ul><li>Follow Hall: @Hall_Web </li></ul><ul><li>Follow Jenika: @jenika29 </li></ul><ul><li>Blog - </li></ul><ul><li>Webinars - </li></ul><ul><li>July 12 </li></ul><ul><ul><li>Beyond the Basics: Expanding Your Local Listings </li></ul></ul><ul><li>July 26 </li></ul><ul><ul><li>Top 10 Tips You Need to Know About Using Twitter for Business </li></ul></ul><ul><li>Check out Hall’s archived webinars! </li></ul><ul><ul><li> </li></ul></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB) ‏ </li></ul><ul><li>[email_address] </li></ul>
  23. 23. Questions