What You Need to Know About SEO


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This webinar demystifies the term, Search Engine Optimization (SEO). We'll analyze how search engines work, look at how people use search engines, and discuss how to build and market your site so that you can get good rankings for terms related to your product or service.

Presented by Kasi of Hall Web Services

Published in: Technology, Design
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What You Need to Know About SEO

  1. 1. What You Need To Know About S E O
  2. 2. Who We Are Kasi Gajtkowski Organic Search Manager [email_address] <ul><li>Hall Web Services </li></ul><ul><li>www.hallme.com </li></ul><ul><li>10+ Years in Business </li></ul><ul><li>Over 80 Search Marketing Clients </li></ul><ul><li>98% of Customers &quot;Very Satisfied&quot; </li></ul>
  3. 3. Got Questions? <ul><li>Use GoToWebinar “Chat” or “Ask a Question” </li></ul><ul><li>Twitter with #SEOvision tag </li></ul>
  4. 4. About You: What You'll Learn: <ul><li>What SEO is and why search is important </li></ul><ul><li>What “SEO Best Practices” are </li></ul><ul><li>How Google searches the web and shows results </li></ul><ul><li>You own or manage one or more websites </li></ul><ul><li>You care about whether these sites generate business or not </li></ul><ul><li>You know very little about SEO </li></ul><ul><li>You want to know whether SEO is the right move for your business </li></ul>
  5. 5. Time to Re-think Your Marketing Strategy! <ul><li>Old/Outbound Marketing </li></ul><ul><li>TV Radio Ads </li></ul><ul><li>Print Ads </li></ul><ul><li>Direct Mail </li></ul><ul><li>Telemarketing </li></ul>An Interruption An Interaction <ul><li>New/Inbound Marketing </li></ul><ul><li>Social Media </li></ul><ul><li>SEO/SEM </li></ul><ul><li>Blogging </li></ul><ul><li>Online Videos </li></ul>
  6. 6. How People Find Websites Search Type-In Other Sites
  7. 7. Some Stats on Search <ul><li>Over to 14 Billion Searches a Month </li></ul><ul><li>78%+ is Google (US) </li></ul><ul><li>84.2% are Multiple Word Searches </li></ul><ul><li>More than Half of All Web Users Search Daily </li></ul>
  8. 8. Or <ul><li>Yahoo will start showing Bing (early '10) </li></ul><ul><li>~ 20% of market share </li></ul><ul><li>Typically more novice users </li></ul><ul><li>Ad platform will (eventually) change </li></ul><ul><li>Google is more scared of Twitter – doing RTS now </li></ul>
  9. 10. The Psychology of Search I need to get a job, dude!
  10. 11. How Search Engines Work Problem, eh? Let me see what I can find... “ Job Interview Tips” How about these?
  11. 12. The Beauty of Relevance Wow, thank you Google!
  12. 13. Potential Customers Are Already Looking For You. They Just Need to Be Able to Find You.
  13. 14. What SEO Is Good Bad Hey, what's this site about? “ Job Interview Tips - Advice for Career Search” “ Home Page”
  14. 15. SEO Best Practices <ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Page Names with Keywords in Them </li></ul></ul><ul><ul><li>Text Based Navigation Links </li></ul></ul><ul><ul><li>Unique and Descriptive Page Title Tags </li></ul></ul><ul><ul><li>Descriptive Heading Tags </li></ul></ul><ul><ul><li>Meta Information with Keywords in Them </li></ul></ul><ul><ul><li>Descriptive Image Alt Tags </li></ul></ul><ul><ul><li>Linking to other Documents </li></ul></ul>
  15. 16. Keywords are Important! <ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>Type in words related to your product and/or service </li></ul><ul><li>Google gives you ideas, competitiveness, search results </li></ul><ul><li>Type some of these in Google. Are these sites similar to yours? </li></ul>
  16. 17. You don't need to be #1 for everything. You need to be #1 for what matters.
  17. 18. Your Goal: <ul><li>Say What You Do </li></ul><ul><li>Make the Code Easy to Read </li></ul><ul><li>Help Search Engines Do Their Job </li></ul>
  18. 19. Content is Still King Search Engines Only Understand Words. Okay? * * Except of course when they understand images, video and Flash
  19. 20. Black Hat <ul><li>Keyword Stuffing </li></ul><ul><li>Spamming </li></ul><ul><li>Cloaking </li></ul><ul><li>Content Scraping </li></ul><ul><li>Paying for links </li></ul>
  20. 21. Beware of Promises <ul><li>You will not be #1 for “fish”: </li></ul><ul><li>You need words on your site, really </li></ul><ul><li>It will not happen overnight </li></ul><ul><li>It requires work </li></ul>Photo: http://www.flickr.com/photos/7736797@N05/1508540691/
  21. 22. Authority Matters Good Better Hey, which of you is more important? “ Job Interview Tips - Advice for Career Search” From About.com “ Job Interview Tips - Advice for Career Search” From Molly's Blog
  22. 23. Building Links <ul><li>Business Partners </li></ul><ul><li>Directories </li></ul><ul><li>Press Releases </li></ul><ul><li>Promoting Articles </li></ul><ul><li>Whitepapers </li></ul><ul><li>Blog Entries </li></ul><ul><li>Social Sites </li></ul>
  23. 24. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ <ul><li>Describe what you are </li></ul><ul><li>Be unique </li></ul><ul><li>Follow the rules </li></ul><ul><li>Link and link alike </li></ul><ul><li>Get professional help </li></ul><ul><li>Don't panic! </li></ul>mm...
  24. 25. Weekly Webinars <ul><li>Next week: </li></ul><ul><li>Amanda – Get Your Business Blogging! </li></ul><ul><li>Two Weeks: </li></ul><ul><li>Kasi – Creating Killer Content for Great Rankings </li></ul>
  25. 26. Learn More! <ul><li>Web Vision Blog - http://www.hallme.com/blog </li></ul><ul><li>Webinars – http:// www.hallme.com /webinars </li></ul><ul><li>Follow Hall on Twitter - @ Hall_Web </li></ul><ul><li>Call us! 1-877-425-5932 (HALL-WEB)‏ </li></ul><ul><li>Email me: [email_address] </li></ul>Questions?