Personal branding expert Kaitlin Zhang teaches you the 10 questions you must ask before making your website and the essential elements of your website. @KaitlinZhang www.ovalbranding.com

1. @KaitlinZhang
How to Design a
Simple Website
Personal Branding For Entrepreneurs Workshop
Kaitlin Zhang
Personal Branding Expert
www.kaitlinzhang.com
@kaitlinzhang

2. About Me - Kaitlin Zhang
Personal branding consultant,
coach, speaker and blogger.
Kaitlin helps entrepreneurs improve
their personal brand online so that
they can be more visible, have more
influence and advance their
business and career.
www.kaitlinzhang.com
@KaitlinZhang
facebook.com/
kaitlinzhangbranding

3. – Kaitlin Zhang
“Having a strong, respected, and most importantly,
visible personal brand will have exponential effects
on your career and business in the long run.”

4. What you will gain with a power personal brand
• trust and better relationships
• better opportunities
• more attractive to funding
• become a thought leader
• more power and leverage

5. Even more benefits!
• more press opportunities
• networking made easy
• help you make hard decisions
• you’ll be motivated
• more credibility and visibility for your company

6. Kaitlin Zhang’s 5 Steps to a Powerful Personal Brand
• Pitch
• Profile (photo & video)
• Platform (website etc.)
• Produce
• Partnership

7. 10 Questions to ask before making a website:
1. What makes your unique?
2. Who are your competitors?
3. What’s the main objective of your website?
4. Do you need e-commerce capabilities?
5. Who is your audience?
6. Who will be managing your website?
7. What is your budget?
Consider both up-front cost and yearly costs.
8. How will people find your website?
9. When is your website launch date?
10. What is your plan when something goes wrong?

8. The Secret To Website Design…

9. … is to COPY.

10. Bonus Tip:
For e-Commerce website, try and copy Amazon’s
layout because it’s well tested and works!

14. What are the essential elements
of a great website?

15. A great domain name
For a personal website, it’s probably your name.
www.yourname.com
e.g. www.kaitlinzhang.com
For Wordpress sites, I recommend Bluehost.
Essential Elements of a Website

16. Tell your audience what your site is about ASAP.
Title, Tagline and Call to Action
- typically above the fold
Essential Elements of a Website

17. Logo + Favicon
Essential Elements of a Website

18. Background Image
White, black, colour, photo, graphic or motion?
Essential Elements of a Website

20. A Good Grid
Essential Elements of a Website

21. Primary Navigation Menu
Basic pages: Home, About, Blog, Contact
Essential Elements of a Website

22. Simplicity is awesome!
www.BrianGardner.com

23. Consistent Brand Identity and Fonts
What are web fonts and Google fonts?
Essential Elements of a Website

25. Newsletter sign-up form
e.g. Mailchimp
Essential Elements of a Website

26. Social Media Links
Essential Elements of a Website

27. How much text per page?
Home page: absolute minimum 300 words.
Essential Elements of a Website

28. Image and Videos
Essential Elements of a Website

29. Blog and Content Marketing
Essential Elements of a Website

30. A few terms to understand before we get
started…

31. CMS - Content Management System
a.k.a. Platform

32. Wordpress
• Professional web building platform
• More flexible design
• Takes more time to build and maintenance
Weebly
• Simple drag and drop editor
• Recommended for beginners and simple websites
• Not suitable for complicated e-commerce sites

33. Learn some HTML
Hypertext Markup Language
structure of the page

34. Learn some CSS
Cascading Style Sheets
visual of a page

35. Learn some SEO: Search Engine Optimisation

37. You must have a responsive website!

38. Contact Me - Kaitlin Zhang
Contact me to improve your
personal brand online and manage
your professional reputation.
www.kaitlinzhang.com
@KaitlinZhang
facebook.com/
kaitlinzhangbranding
Private consultation available.
Email: info@kaitlinzhang.com